Boutique consulting firm dedicated to delivering Salesforce Industry Cloud digital transformation programs that maximize customer business value. Headquartered in the San Francisco Bay Area with offices in Europe, Asia and Canada.

After a successful career in the communications and enterprise software industries, I now work as a strategy advisor to software and consulting companies that serve communications service providers. I enjoy collaborating with others to help service providers successfully execute their digital transformation programs.

I joined Salesforce through its acquisition of Vlocity Inc, and led the company's Communications & Media Industry Cloud products organization. I managed relationships with industry partners and advised many of the world's largest communications service providers in the successful execution of their digital transformation programs.

Vlocity, a three time Forbes Cloud 100 company (2017, 2018, 2019) and strategic Salesforce ISV, delivered industry-specific cloud and mobile software that embedded digital, omnichannel processes for customer-centric industries. Prior to its acquisition by Salesforce in 2020, Vlocity was one of Salesforce’s largest and fastest growing partners. Vlocity Industry Cloud Apps embedded industry-specific functionality, best practices and business processes for the Communications, Media, Insurance, Health Insurance, Energy & Utilities and Government industries. Vlocity enabled companies to achieve faster business agility and time to value from the cloud across digital and traditional channels.I led Vlocity's Communications and Media businesses, and worked closely with customers, partners and our development team to deliver industry cloud applications that transformed the customer experience, enhanced business agility, grew the top-line and dramatically reduced cost to serve.

I led the marketing & product marketing organization for Oracle's Communications Global Business unit, a leading provider of cloud and premises-based software and systems to the communications industry. During my tenure, annual business unit revenues increased five-fold, to more than $1B. My team and I pioneered the development of Oracle's first industry-specific, pre-integrated software solutions such as "Rapid Offer Design & Order Delivery", which has won numerous industry awards and generated more than $500M in revenue for Oracle since its launch in 2009. A hands-on leader, I also led the development and delivery of compelling "challenger selling" messaging and associated digital marketing campaigns and content, which in a typical quarter generated 25% of closed revenue.

I managed JAPAC sales organization for Oracle's Communications Global Business Unit on an interim basis while leading the search and selection of long-term executive leadership for the region. Led organization of 65 sales executives and sales consultants focused on the sale of industry-specific software solutions for communications service providers. During my time in-region, my team and I successfully closed Oracle's largest software transaction ever in North Asia.

Led marketing for Rearden Commerce, a leader in syndicated commerce.• Managed market launch of innovative mobile personal assistant application• Established core messaging, developed sales content for portfolio of business services • Executed channel programs, which expanded F500 and SMB customer base from 20 to 2000• Orchestrated communication of regular product releases to press, analysts and extended ecosystem of customers, channel partners, merchants, and users

Led industry solutions marketing team for services industries (e.g. communications, utilities, professional services). Honed positioning & messaging and produced sales collateral supporting the sales of SAP solutions.

Led Siebel’s Communications, Media & Energy products organization, which generated 25-30% of Siebel Systems revenue at the time. Provided strategic vision, guided product development and positioning, evangelized business value of Siebel solutions with partners, customers, analysts and the press, and helped sales force close high-value software transactions.

Managed AT&T's global account relationship with Oracle Corporation, and led team of seven sales executives • Grew account value by 200% in first year by resolving outstanding customer satisfaction issues, and positioning networking services which uniquely supported Oracle’s growth plans in Asia and Latin America• Negotiated $40M in multi-year contracts for wireless, wireline, and broadband network services • Achieved 150% average quota attainment during my tenure

Managed delivery of products and marketing programs designed to increase usage of AT&T network services• Partnered with Canadian service provider to launch cross-border virtual networking service targeting enterprise customers. Generated incremental $5M in first year• Launched affiliation marketing program targeting members of international trade associations. Doubled customer base and increased annual revenues 65% to $12M in year 1.• Established channel partnership with California Export Small Business Development Center to promote AT&T services to its members. Generated $2M incremental revenue for AT&T in first year

Participated in executive development program and gained diverse marketing, sales and operations experience across several GTE businesses. Sold communications equipment to small business customers, and achieved 120% quota attainment. Led team of Canadian managers evaluating financial, logistics, and customer service impacts of centralizing North American distribution; my recommendation resulted in $4M annual opex savings