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W𝗶𝘁𝗵 𝗼𝘃𝗲𝗿 𝟮𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲, I bring a competitive combination of skills in innovation, marketing, business model transformation, sales, and change management within the 𝗙𝗠𝗖𝗚 𝘀𝗲𝗰𝘁𝗼𝗿, complemented by clinical and medical experience in hospitals, pharmacies and medical departments across the 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 & 𝗧𝗼𝘂𝗿𝗶𝘀𝗺, 𝗕𝗶𝗼𝘁𝗲𝗰𝗵, 𝗮𝗻𝗱 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. My career reflects a strong focus on aligning innovative strategies with tactical execution in multichannel and omnichannel commercial plans within highly regulated and dynamic environments.I have been responsible for the comprehensive design, execution, and monitoring of marketing and sales plans, including the analysis and development of business models across diverse regions such as the 𝗨𝗦, 𝗔𝘀𝗶𝗮-𝗣𝗮𝗰𝗶𝗳𝗶𝗰, 𝗟𝗔𝗧𝗔𝗠, 𝗮𝗻𝗱 𝗘𝗠𝗘𝗔. This experience has enabled me to deliver impactful results as a management consultant, driving growth and transformation for global organizations.𝗞𝗲𝘆 𝗮𝗿𝗲𝗮𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 include experience in the Marketing and Commercial Excellence headquarters of multinational companies, where I refined my skills in Business Intelligence, Sales Force Effectiveness (SFE), and CRM/CLM integration. This foundation is further strengthened by my consultancy work as a Gerson Lehrman Group Council Member, specializing in product portfolio marketing, commercial plan execution, sales team leadership, market research, omnichannel marketing, medical affairs, and clinical trial management across oncology, neurology, HIV, and cardiometabolism.𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗱𝗲𝗲𝗽 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗼𝗻𝗰𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 with 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝘁𝗿𝗮𝗱𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗙𝗠𝗖𝗚 𝘀𝗲𝗰𝘁𝗼𝗿, I specialize in integrating 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 to enhance business intelligence, medical marketing management, and sales force effectiveness. This dual focus enables me to deliver tailored strategies for global brands and organizations, whether addressing the complexities of medical marketing and clinical trials or optimizing product positioning, branding, and consumer engagement in retail markets.
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EsemedSpain
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Chief Executive OfficerEsemed Dec 2022 - PresentMálaga, Málaga, Es• Corporate Strategy Planning & Execution Consulting Services for local and international commercialization.• Strategic management for business units of FMCG and Healthcare products and services.• Marketing Best practices, Commercial, and Communication planning for product launch• Information Technology Consulting and Services for Omnichannel strategy and tactical execution.• Artificial Intelligence solutions in Clinical Trials • Artificial Intelligence in Marketing Projects for FMCG and Healthcare sector• Optimization of operations and commercial effectiveness• Training for sales forces and marketing staff, supported by a multidisciplinary team from different sectors in partnership with frontline companies' services providers.• Digital Intelligence: digital innovation to optimize the use of information and data to maximize performance and efficiency in processes and decisions.• Pharmaceutical & Biotechnology Markets: Business Development, business expansion, and Research Groups internationalization.• Market Intelligence projects and Business Development in key therapeutic areas focused on Public Health • Healthcare & Tourism projects: viability and financial analysis, design, development, and implementation, including the management with Public Health Authorities for registration and approval and the project management of Clinics and Medical Centers.
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Mmm, Mitb, Mib & Imba Director - International Marketing Management & International MbaEsic Business & Marketing School Dec 2021 - PresentPozuelo De Alarcón, Community Of Madrid, Es• Executive & Academic management of the international 𝗠𝗮𝘀𝘁𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗠𝗜𝗠) and 𝗠𝗕𝗔 (𝗜𝗠𝗕𝗔), 𝐚𝐜𝐜𝐫𝐞𝐝𝐢𝐭𝐞𝐝 𝐛𝐲 𝐀𝐌𝐁𝐀 𝐚𝐧𝐝 𝐄𝐅𝐌𝐃, and taught entirely in English with practical business cases methodology.• Professor for several Marketing (MKT)/Business Strategy related areas.𝗕𝗼𝘁𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀:• Faculty team: 100% C-level or General Management Consultants. +50% are Ph.D.• Train future global managers, directors, and CEOs, enabling the students to face the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models). 𝗠𝗜𝗠 landmarks:• Innovative MKT program to work nationally & internationally.• 𝗟𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 MKT 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 EU (𝗙𝗼𝗿𝗯𝗲𝘀 𝗟𝗶𝘀𝘁 𝘁𝗼𝗽-𝟯 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗳 𝗺𝗮𝘀𝘁𝗲𝗿’𝘀 𝗱𝗲𝗴𝗿𝗲𝗲𝘀 & 𝘁𝗵𝗲 𝘁𝗼𝗽-𝟭 𝗶𝗻 MKT).• 95% employability.• 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗖𝗮𝗺𝗽𝘂𝘀 𝗶𝗻 𝗛𝗘𝗖 𝗠𝗼𝗻𝘁𝗿𝗲́𝗮𝗹, a -Triple Crown university (EQUIS, AMBA, and AACSB)- for business immersion in the North American market.𝗜𝗠𝗕𝗔 landmarks:• Multidisciplinary areas of Business Administration in an international and entrepreneurial environment.• 𝗗𝘂𝗮𝗹 𝗗𝗲𝗴𝗿𝗲𝗲 𝘄𝗶𝘁𝗵 𝗵𝗮𝗹𝗳 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗵𝗮𝗻𝗴𝗵𝗮𝗶 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 -a Triple Crown institution in China- or a 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & MKT 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗠𝗕𝗔 𝗮𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗜𝗡𝗦𝗘𝗘𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻.• Final Project based on real business ideas proposed by the participants (supported by the Entrepreneurship Department & Business Incubator to guarantee the feasibility of the Business Plan).• 𝗥𝗮𝗻𝗸𝗲𝗱 #𝟲𝟰 W𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 𝗧𝗼𝗽 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗕𝗔.• 93% employability. -
Global Marketing Council Board MemberGlg (Gerson Lehrman Group) Jul 2017 - PresentNew York, Ny, Us• Strategy planning and tactical execution for marketing and sales: analysis, design, development, and implementation of strategic and operational challenges throughout customised, omnichannel business models, for existing markets. • Best Practices and roadmaps planning and design: Change Enablement / Management.• Coordination, development and implementation of multichannel actions plan to penetrate new markets through added-value content.• Tactical execution: implementation and delivery (global-local, local-global roll out)• Orchestrated customer engagement integrated to CRM• Supporting Business Units, product launch and mature products management to make better business decisions through market research insights, business intelligence (Qlikview/Tableau), and other interactions with HCPs and KOLs. -
Founder, Ceo & Marketing DirectorEsemed Mar 2016 - Dec 2020Málaga, Málaga, Es• International Marketing Plan, Key stakeholders engagement and Customer acquisition • SOPs Trainer & Institutional relations with United Kingdom, Latin America and Belarus for specialised support in operational facilities, sites and centers.• Head of Physicians & Nurses for training Programs• Head of Commercial, Promotional & Communication Plans • Oversee vendors, IT strategy Team and Content developmentESEMED counts on a parallel Business Unit focused on Healthcare & Tourism, and Medical Consulting, including training for pharmaceutical sales forces and medical marketing staff, being supported by a multidisciplinary team across different sectors in partnership with frontline companies services providers.
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Global Omnichannel Marketing & Sales LiaisonNovartis Apr 2014 - Mar 2016Basel, Baselstadt, Ch• Lead Novartis global sales & marketing Best Practices projects for global franchises for US, LATAM, AsPac, and EMEA CLM, content and scientific information, in order to optimize brand plans gaining commercial tactics efficiency and sales force effectiveness for both current and new markets.• Oversee the strategy, design, development, tactical program execution, implementation and delivery of sales and marketing actions, coordinating brand managers, vendors, IT, business analytics and CRM operations through the governance model to achieve the medical marketing goals through multichannel CLM and its integration into Veeva CRM.• Lead a team of project managers to develop guidelines to ensure content delivery and implementation consistently, delivering high quality service, on time and to budget around CLM and eDetailing processes.• Responsible for engaging internal customers (within global brand teams and brand teams at local/country level) in order to develop KPIs and dashboards across regions; advice and execute services within multichannel plans.• Oversee the development of new channels and content either via internal Novartis teams or via selected outsourced vendor partnerships. • Oversee roadmaps and coordinate the efforts for cultural change management to implement new commercial models through multichannel CLM. -
Sales & Market Intelligence DirectorIms Health Relationship Management Apr 2010 - Mar 2014La Défense, Cedex France, Fr• Markets Insight & Product multichannel marketing strategies.• Mirror Rep for sales force optimization.• Targeting, Segmentation and Profiling for Pharmaceutical brands through cutting edge Hospital and Pharmacies Consulting: Segmentation and Targeting, roadmap and route to market.• Customer Insight by customer centric approach to support Sales & Marketing through customized solutions based on Medical Scientific support, Market Research, Business Intelligence (Qlikview and dashboard tools), Team management (from regional to local level) and KPIs’ identification for CLM & CRM integration.• Hospital marketing consultancy for Multichannel Approach: design, development and implementation of commercial plans for all stakeholders (Physicians’ content sharing platforms and working groups, attending to different profiles and goals, based on a wide range of added value services).• KOLs, e-commerce, Business Clusters & Hospital Contracts/Agreements for implementation of company activities. -
Marketing Manager (Interim For Joint Venture Astrazeneca)Bristol-Myers Squibb May 2009 - Apr 2010Lawrence Township, Nj, Us• Planning, Design and Implementation of cutting edge omnichannel Best Practices, Global-local plans, roadmaps, and centralised repository platform for European tools and programs • Supervising and project management with vendors, development support, coordination, and implementation of brand plans and commercial tactics through multichannel programs at local and EMEA level• Coordination of project managers and consultants• Business Core Team negotiations, Workshops and Sales Force/Marketers' Train the Trainers. -
E-Marketing ManagerMerck Sharp & Dohme Jun 2007 - May 2009Rahway, New Jersey, Us• Development and execution of new commercial model and service culture through multichannel planning/budgeting to implement omnichannel sales tactics • Dashboard development, reporting, and IT support for the integration in the CRM, monitoring key business variables and cost savings analysis• Multi-Channel marketing roadmaps and Tactical brand consistency management to implement global to local web strategy, adjusting local adoption and delivering feedback through key indicators depending on wide range of Markets Insights/Scenarios.• Provide input to the European Team and brand managers: compliance, approval processes, strategic data management -
Sales & Marketing Business Unit ManagerSaludalia Interactiva, S.L. (By Glaxo Wellcome) Jan 2004 - Jun 2007• Key Account Manager• Strategic sales plan• Clients & Sales Team Management• Medical Marketing: QoL & Epidemiologic Studies• Medical Scientific Liaison, Medical affairs, Clinical Trials, and Pharmacovigilance • Budgeting & Project Management• Multichannel platforms • Marketing Campaigns• New Technologies in Pharma Business• Market Research• Sales Force Training• e-marketing: - e-mail marketing - e-detailing - e-learning - e-communities - e-commerce - Networking• KOL Management • Medical Associations Affairs
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Product Manager & Medical Scientific LiaisonBiomedical Systems (Quintiles) Dec 2000 - Dec 2003Durham, North Carolina, Us• Planning, Development and Execution of Commercial Plans in public and private Hospitals• Clinical-focused Product Management, Clinical Research Organizations Services (Clinical Trials, Pharmacovigilance management and Physicians CRF follow up)• Marketing and Medical support for PMs (Phase I-IV) & Product portfolio support through e-solutions• Project Management for advertising campaigns, product launching campaigns, Meetings & events• Key account manager -
Clinical Oncology Unit FellowSan Raffaele Hospital 1998 - 2000• Research, diagnosis and management of neoplastic, haematologic disorders and breast cancer. • Insight of multidisciplinary care of cancer therapy patients, particularly with respect to the interface between laboratory discovery and clinical care. • Intensive program of didactic lectures, inter-disciplinary tumour boards, research seminars, and formal coursework.• Disease-specific unit supported by a weekly inter-disciplinary tumour board attended by specialized faculty members from other departments, where patients are discussed in depth with review of pathologic and radiological data.• Hypothesis-driven research project in a clinical, translational and basic science arena on EGF-R, Angiogenesis and Apoptosis.
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) Skills
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) Education Details
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University Of Central LancashireUnited Kingdom -
Esic Business & Marketing SchoolDirección De Marketing Y Gestión Comercial (Gesco)
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Active Search Of Phd Thesis DirectorMarketing And Market Access Areas)
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Universidad Internacional De La Rioja (Unir)Education
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UdemyA/B & Multivariate Testing
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Social Marine Institute (Ism)Maritime Affairs
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OceanauticNautical
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Istituto Di Ricovero E Cura A Carattere Scientifico. Milan, Italy.Radiotherapy
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Iarc (International Agency For Research On Cancer) Lyon, FranceGenétique Médicale
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PadiOpen Water Diving
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Motherteresa, Kolkata, IndiaExtreme Conditions Medical Care
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Scouts De EspañaScultism
Frequently Asked Questions about Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)
What company does Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) work for?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) works for Esemed
What is Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s role at the current company?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s current role is CEO in ESEMED; AI Researcher at iCCS iOncoCare; International Programs Director at ESIC. Senior global roles in International Marketing & Omnichannel Strategy. Executive Consultant in CCO, CMO, and Marketing Intelligence.
What is Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s email address?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s email address is ma****@****hoo.com
What is Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s direct phone number?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s direct phone number is +353122*****
What schools did Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) attend?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) attended University Of Central Lancashire, Esic Business & Marketing School, Active Search Of Phd Thesis Director, Universidad Internacional De La Rioja (Unir), Udemy, Social Marine Institute (Ism), Oceanautic, Istituto Di Ricovero E Cura A Carattere Scientifico. Milan, Italy., Iarc (International Agency For Research On Cancer) Lyon, France, Padi, Motherteresa, Kolkata, India, Scouts De España.
What are some of Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons)'s interests?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) has interest in Beach, Yoga Iyengar, Ray Charles (The Last Will Be The First), Mountain, Michel Camilo, Francis Albert Sinatra, Cinema, Bebo Valdes, Health, Louis Armstrong.
What skills is Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) known for?
Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) has skills like Market Research, Strategic Consulting, Market Planning, Segmentation, Business Intelligence, Digital Marketing, Team Leadership, Leadership, Product Marketing, Management, Marketing, Crm.
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