Daniel Martínez Canca. Phd (C), Msc, Bsc (Hons) Email & Phone Number

Spain

Málaga, Málaga, ES

• Corporate Strategy Planning & Execution Consulting Services for local and international commercialization.
• Strategic management for business units of FMCG and Healthcare products and services.
• Marketing Best practices, Commercial, and Communication planning for product launch
• Information Technology Consulting and Services for Omnichannel strategy and tactical execution.
• Artificial Intelligence solutions in Clinical Trials
• Artificial Intelligence in Marketing Projects for FMCG and Healthcare sector

Pozuelo De Alarcón, Community Of Madrid, ES

• Executive & Academic management of the international 𝗠𝗮𝘀𝘁𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗠𝗜𝗠) and 𝗠𝗕𝗔 (𝗜𝗠𝗕𝗔), 𝐚𝐜𝐜𝐫𝐞𝐝𝐢𝐭𝐞𝐝 𝐛𝐲 𝐀𝐌𝐁𝐀 𝐚𝐧𝐝 𝐄𝐅𝐌𝐃, and taught entirely in English with practical business cases methodology⁣.
• Professor for several Marketing (MKT)/Business Strategy related areas⁣.𝗕𝗼𝘁𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀:⁣
• Faculty team: 100% C-level or General Management Consultants. +50% are Ph.D⁣.
• Train future global managers, directors, and CEOs, enabling the students to face the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models)⁣. 𝗠𝗜𝗠.
• Innovative MKT program to work nationally & internationally.⁣
• 𝗟𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 MKT 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 EU (𝗙𝗼𝗿𝗯𝗲𝘀 𝗟𝗶𝘀𝘁 𝘁𝗼𝗽-𝟯 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗳 𝗺𝗮𝘀𝘁𝗲𝗿’𝘀 𝗱𝗲𝗴𝗿𝗲𝗲𝘀 & 𝘁𝗵𝗲 𝘁𝗼𝗽-𝟭 𝗶𝗻 MKT)⁣.

New York, NY, US

• Strategy planning and tactical execution for marketing and sales: analysis, design, development, and implementation of strategic and operational challenges throughout customised, omnichannel business models, for.
• Best Practices and roadmaps planning and design: Change Enablement / Management.
• Coordination, development and implementation of multichannel actions plan to penetrate new markets through added-value content.
• Tactical execution: implementation and delivery (global-local, local-global roll out)
• Orchestrated customer engagement integrated to CRM
• Supporting Business Units, product launch and mature products management to make better business decisions through market research insights, business intelligence (Qlikview/Tableau), and other interactions with HCPs.

Málaga, Málaga, ES

• International Marketing Plan, Key stakeholders engagement and Customer acquisition
• SOPs Trainer & Institutional relations with United Kingdom, Latin America and Belarus for specialised support in operational facilities, sites and centers.
• Head of Physicians & Nurses for training Programs
• Head of Commercial, Promotional & Communication Plans
• Oversee vendors, IT strategy Team and Content developmentESEMED counts on a parallel Business Unit focused on Healthcare & Tourism, and Medical Consulting, including training for pharmaceutical sales forces and medical.

Basel, Baselstadt, CH

• Lead Novartis global sales & marketing Best Practices projects for global franchises for US, LATAM, AsPac, and EMEA CLM, content and scientific information, in order to optimize brand plans gaining commercial tactics.
• Oversee the strategy, design, development, tactical program execution, implementation and delivery of sales and marketing actions, coordinating brand managers, vendors, IT, business analytics and CRM operations through.
• Lead a team of project managers to develop guidelines to ensure content delivery and implementation consistently, delivering high quality service, on time and to budget around CLM and eDetailing processes.
• Responsible for engaging internal customers (within global brand teams and brand teams at local/country level) in order to develop KPIs and dashboards across regions; advice and execute services within multichannel.
• Oversee the development of new channels and content either via internal Novartis teams or via selected outsourced vendor partnerships.
• Oversee roadmaps and coordinate the efforts for cultural change management to implement new commercial models through multichannel CLM.

La Défense, Cedex France, FR

• Markets Insight & Product multichannel marketing strategies.
• Mirror Rep for sales force optimization.
• Targeting, Segmentation and Profiling for Pharmaceutical brands through cutting edge Hospital and Pharmacies Consulting: Segmentation and Targeting, roadmap and route to market.
• Customer Insight by customer centric approach to support Sales & Marketing through customized solutions based on Medical Scientific support, Market Research, Business Intelligence (Qlikview and dashboard tools), Team.
• Hospital marketing consultancy for Multichannel Approach: design, development and implementation of commercial plans for all stakeholders (Physicians’ content sharing platforms and working groups, attending to.
• KOLs, e-commerce, Business Clusters & Hospital Contracts/Agreements for implementation of company activities.

Lawrence Township, NJ, US

• Planning, Design and Implementation of cutting edge omnichannel Best Practices, Global-local plans, roadmaps, and centralised repository platform for European tools and programs
• Supervising and project management with vendors, development support, coordination, and implementation of brand plans and commercial tactics through multichannel programs at local and EMEA level
• Coordination of project managers and consultants
• Business Core Team negotiations, Workshops and Sales Force/Marketers' Train the Trainers.

Rahway, New Jersey, US

• Development and execution of new commercial model and service culture through multichannel planning/budgeting to implement omnichannel sales tactics
• Dashboard development, reporting, and IT support for the integration in the CRM, monitoring key business variables and cost savings analysis
• Multi-Channel marketing roadmaps and Tactical brand consistency management to implement global to local web strategy, adjusting local adoption and delivering feedback through key indicators depending on wide range of.
• Provide input to the European Team and brand managers: compliance, approval processes, strategic data management

• Key Account Manager
• Strategic sales plan
• Clients & Sales Team Management
• Medical Marketing: QoL & Epidemiologic Studies
• Medical Scientific Liaison, Medical affairs, Clinical Trials, and Pharmacovigilance
• Budgeting & Project Management

Durham, North Carolina, US

• Planning, Development and Execution of Commercial Plans in public and private Hospitals
• Clinical-focused Product Management, Clinical Research Organizations Services (Clinical Trials, Pharmacovigilance management and Physicians CRF follow up)
• Marketing and Medical support for PMs (Phase I-IV) & Product portfolio support through e-solutions
• Project Management for advertising campaigns, product launching campaigns, Meetings & events
• Key account manager

• Research, diagnosis and management of neoplastic, haematologic disorders and breast cancer.
• Insight of multidisciplinary care of cancer therapy patients, particularly with respect to the interface between laboratory discovery and clinical care.
• Intensive program of didactic lectures, inter-disciplinary tumour boards, research seminars, and formal coursework.
• Disease-specific unit supported by a weekly inter-disciplinary tumour board attended by specialized faculty members from other departments, where patients are discussed in depth with review of pathologic and.
• Hypothesis-driven research project in a clinical, translational and basic science arena on EGF-R, Angiogenesis and Apoptosis.

Medical Combined (Applied Biology) Program Degree, Molecular Biology & Medical Pathology, Preston, United Kingdom

Master In Marketing & Commercial Management, Dirección De Marketing Y Gestión Comercial (Gesco)

Doctor Of Philosophy - Phd (C), Oncology And Artificial Intelligence (Ai For Medical, Marketing And Market Access Areas)

Master Of Education - Med, Education

Certification, Google Advanced Analytics, A/B & Multivariate Testing

Maritime Safety Proficiency Certificate, Maritime Affairs

Yachtmaster Certificate, Nautical

Diploma, Radiotherapy

Diplome De Spécialité Médicale Génétique, Genétique Médicale

Padi Open Water Diver Certification, Open Water Diving

Medical Volunteer Service, Extreme Conditions Medical Care

Boy Scout, Scultism