Daniel Martinez Email & Phone Number

Bogotá, Bogota, CO

Bogota, D.C., Capital District, Colombia

■ Responsible for the Online activities of the TV and Audio categories. Managed Client relationships with Retail (both Hyper and Traditional) partners, digital marketing budget, digital media plans, content implementation, campaign planning and execution.■ Awarded 2nd place at the CEO Innovation Awards Q2 2023 for participating and adding value in the.

Colombia

■ Achieved an average double-digit increase of eCommerce Sales (YoY) for all managed brands, through the implementation of the eCommerce Plan. Generated 134% growth in sales for the Direct-to-Consumer channel.■ Led the execution of the eBusiness Plan through the coordination of interdisciplinary teams, including internal and agency stakeholders..

Bogotá D.C. Area, Colombia

■ Nescafé Espresso Champion at Nestlé Professional (4 months).■ Sales Supervisor for the Down The Trade Channel at Sales (5 months).■ Marketing Activator for KLIM RTD at Dairy (5 months).■ eBusiness Trainee at Marketing & Communications (10 months).

Bogotá D.C. Area, Colombia

■ Led internal projects that allowed for a greater brand reach, improved team communication and better process definitions.■ Coordinated digital transformation projects for clients involved in the IT, Oil & Gas, and CPG industries, plus Public Sector.■ Identified several business opportunities, set up a new CRM system and implemented SEO from scratch.

Bogotá D.C. Area, Colombia

■ Led the creation of a new brand: did market research (market size, competition, projections, etc.). Managed brand, communications, and general online presence concept design and implementation.■ Set the brand up for launch: preparing the business plan, landing page, social media accounts, Search Engine Marketing and Optimization (SEM/SEO), CRM, and.

Colombia

TA for the Entrepreneurship and Innovation MBA course:■ Assisted the teacher during class.■ Prepared the quizzes, took attendance, and reported grades.■ Advised the students on course materials, projects and logistics.

Colombia

■ Co-Managed the operations and improvement of a product that generates over 1 Million USD annually, while overseeing an international software development team.■ Responsible for creating the annual Share Absorption report, and presenting it to Top-Management.■ Served as a Nielsen Cares (Corporate Social Responsibility) Ambassador, and participated in the.

Colombia

■ Founded the company, assembling and leading a highly-qualified startup team.■ Defined the business model and represented the organization in acceleration programs, and industry events.■ Participated in the product design process, optimizing hardware performance, defining technical specifications and setting prices.■ Led the team to the Semifinals of.

Colombia

Worked for several client companies, evaluating, designing and improving processes and practices in different areas such as:■ Business Models.■ Innovation.■ Marketing Strategy.■ Digital Marketing.

Colombia

TA for the Business Creation undergraduate course:■ Assisted the teacher during class.■ Prepared the quizzes, took attendance, and reported grades.■ Advised the students on course materials and logistics.

Managing Your Career Development, Pass

Managing Your Career Development is a 6-session, 15-hour certificate program from Harvard Business School. Managing Your Career helps.

Core: Credential Of Readiness, Pass

HBX CORe (Credential of Readiness) is a 120-150-hour certificate program on the fundamentals of business from Harvard Business School..

Bachelor’S Degree, Business Administration (B.B.A.)

Activities and Societies: Empreandes, Empreandinos, CEU.

Bachelor’S Degree, Industrial Engineering, (Not Conferred)

Activities and Societies: IIE Capitulo Uniandino, InAndes, CEU

High School Diploma, Emphasis On Computer Science