Daniel Mateo Lara Lopez Email & Phone Number

Madrid

• Market management and expansion: Lead sales strategies across key regions, identifying growth opportunities and designing plans to maximize brand penetration in diverse markets. Implement geographic segmentation.
• Relationship development and partnerships: Foster strategic relationships with key clients, partners, and distributors, driving collaborations that support sustainable growth and achievement of commercial targets..
• Sales target achievement: Monitor annual sales targets, managing the payment terms and develop financing alternatives to facilitate sales closures in strategic accounts.
• Marketing strategy and brand promotion: Design and execute marketing plans, including social media and webinars geared towards healthcare professionals, to promote innovative products and digital health solutions..
• Innovation in digital health solutions: Lead the adoption of digital tools to enhance patient experience and support telemedicine initiatives. Promote the integration of scales, stadiometer and bioimpedance.
• Technical services and after-sales development: Assess opportunities to establish specialized technical services by researching legal requirements and accreditations for medical equipment calibration and verification..

Bogotá

• Build and maintain strong relationships with clients, hospital executives, and healthcare professionals in different countries of Central America (Social Security) and South America.
• Analyze the market to develop and execute sales strategies tailored to each region.
• Implement prospecting, acquisition, and retention strategies for key accounts of the company.
• Coordinate and represent the company at conferences, fairs, and other industry events.
• Design and implement the launch strategy for new products.
• Develop projects with public entities, executing the entire action plan to successfully participate in public tenders.

Bogotá

• Conduct training sessions for distributors and virtual/in-person demonstrations for key clients.
• Visit potential customers to promote the company's products.
• Provide advice and support in commercial and clinical processes to distributors in Latin America.
• Prepare technical and educational documentation for users and healthcare professionals.

Medellin

• Conduct training sessions on surgery and diagnostic devices for the sales department and clients.
• Organize and perform product demonstrations in operating rooms and diagnostic and treatment centers.
• Provide support and assistance to the sales team during commercial visits, creating new opportunities.
• Participate in ophthalmology congresses, fairs, and events for product presentations.
• Ensure customer satisfaction and an excellent experience before, during, and after the sale.

Mexico City

- Research and Methodology Development:Conducted research to develop a methodology for dynamically analyzing pressures generated in custom-shaped seats for patients with spinal cord injuries.- Custom Seat Design for Spinal Cord Injury Patients:Designed custom-shaped seats for patients with spinal cord injuries at the National Institute of Rehabilitation.

Master, Marketing And Sales

Certificate Iv In Marketing And Communication, Marketing

Mba, Administration

Engineer'S Degree, Biomedical

Ingeniero Biomedico, General Sales, Merchandising And Related Marketing Operations

General English