• Coordinated event logistics for a unique music program: Circlesongs School by Bobby McFerrin. Organized all hospitality of catering, hotel and travel arrangements for guests. Developed a project plan schedule, and managed relationships with vendors. • Managed a series of events in various markets for Chubb Insurance Group launching a marketing campaign program strengthening product knowledge. Organized all meeting logistics with local teams, guest speakers, and venues. • Provided executive support to the CFO of an online education company by managing calendars, attending meetings, and organizing travel arrangements. In addition to overseeing private residence and other special projects.• Offered personal assistance to various local clients, including shopping, scheduling appointments, and household duties. Understanding client needs to provide accommodations necessary while sustaining outstanding customer service.• Traveled to England, Ireland, Italy, Malta, and Portugal, enriching my cultural knowledge and gaining insights into their art, cuisine, and history.

• Developed and executed brand marketing strategies that included planning and coordinating promotional events, ensuring alignment with overall business objectives and enhancing brand visibility.• Collaborated with cross-functional teams to facilitate public relations and marketing initiatives, providing essential support for internal communications related to events, such as product launches and training programs.• Managed logistics for seasonal product launches, including coordinating inventory distribution for social media influencers, trade shows, and employee training sessions, ensuring all materials were delivered on time and met brand standards.• Conducted market research and competitor analysis to identify trends and opportunities, informing the planning of campaigns that effectively engaged target audiences and supported organizational goals.• Supported senior leadership in implementing strategic initiatives, enhancing brand awareness through partnerships and sponsorships, and contributing to the execution of corporate events and internal communications.

• Orchestrated as many as 100 small pharmaceutical events simultaneously for Pfizer Speaker Bureau utilizing a proprietary software created by the company, hosting events in restaurants and hotel conference rooms.• Assisted the speaker with travel arrangements including hotel accommodations, flights, and car service reservations.• Consistently communicated with sales representatives, faculty, and internal staff on various medical education events, ensuring the flawless execution of events on time. • Managed the budget, ensuring parameters were met for promotional programs for 6 separate therapeutic teams, and reconciled reports.• Reviewed meetings to ensure compliance with legal guidelines regarding pharmaceutical regulations were achieved.

• Managed the execution of event marketing strategy and relationships with retail marketing and other key stakeholders; liaison to all event partners for company stores based on local market needs while creating post-event tracking to analyze ROI and measure the brand’s success to increase sales performance and drive traffic.• Procured new vendors with proficiency in negotiated rates, positioning, and added value incentives to ensure cost effective use of budget resources while maintaining quality and consistency of brand image.• Monitored and maintained best practices for CRM database marketing processes, measurement, evaluation, data capture, and sustained customer/prospect list selection through events and direct mail.• Implemented multimedia marketing and visual merchandising process: maintained and supported HQ visual merchandising guidelines in boutiques which aligned to brand standards and client experience. Additionally, managed graphic installations, display inventory, and execution for special events, exhibitions, trunk shows, and training.• Assisted Marketing Director on various projects including press initiatives for publications and social media influencers, event partnerships and holiday promotional campaigns to strengthen brand recognition.

• Produced full-cycle event planning and sourcing of all special events and meeting programs including venue selection, calendar timelines, communications, travel arrangements, invitations, guest list management, catering, guest speakers, audio-visual equipment, print production, off-site activities, gift bags, and on-site supervision.• Managed a $1 million budget for OMEGA Watches' retail employee training event program, ensuring all events stayed within budget and delivered high ROI. Owned the procurement process, issuing purchase orders (PO), tracking all expenses, reviewing, and processing invoices, while completing post budget reconciliation.• Fostered and maintained successful business relationships with hotels, restaurants, and third-party vendors, negotiating contract pricing that support business goals and objectives of marketing strategy plan. • Managed communications materials including catalogs, promotional gifts, display orders, inventory, training presentations and creative assets for field team and exhibitions of retail activations. • Provided general support and gatekeeper to the Brand President, corporate office team and boutique retail network that included 32 boutique managers, 4 district managers, operations, and training teams, ensuring the seamless communication through bi-weekly meetings, and organizing the dissemination of a monthly newsletter.

• Provided executive support to the Chief Creative Officer including answering phones, expense reporting, calendar management for meetings, as well as handling domestic and international travel arrangements. • Handled all catering, supply orders, cleaning services, maintenance repairs, and overall office management duties. • Managed all product samples in showroom by logging and tracking inventory utilized for editorials, photoshoots, fashion shows, visual merchandising, and other special requests. • Coordinated requests from account executives and retail buyers of selling tools for market week and trade shows including brand materials, product samples, and other marketing collateral. • Streamlined office operations to maximize productivity through the implementation of a synchronized workflow with the company’s headquarters in Canada, ultimately increasing efficiency.

• Coordinated with internal and external parties to plan and drive the implementation of marketing plans, such as product launches, GWP promotions, sales incentive programs, and cooperative wholesale events• Generated and updated creative briefs while reporting on project status, invoicing and tracking deliverables utilizing proprietary software applications within the marketing department• Assisted in fashion photo shoots involving all stages of collateral production including shot list development as well as obtaining and selecting samples from licensees for photography• Researched and monitored industry trends, consumer behavior and competitive brands to properly position the brand in the portfolio

• Managed the cooperative advertising program for authorized retailer accounts including budget management, artwork approval, and visual order processing with creative team for print production • Created and distributed marketing collateral and assortment sheets for sales force and customer service used as selling tools and training guide to promote product line and strengthen brand recognition • Established and maintained a centralized marketing database and campaign archive of presentations, product descriptions and classifications for rollout of new product launch in collaboration with product development • Coordinated the overall marketing, advertising, and promotional strategies as assigned by the Marketing Manager for Movado & Movado Series 800 businesses while providing additional support to Account Executives, Sales Managers and general point contact for all cross functional teams