Daniel Mawdsley Email & Phone Number

Sydney, New South Wales, Australia

Leading Skill Society's Product and Design Department with one goal: to redefine the pre-employment industry. Our passion lies in revolutionising how talent is assessed and integrated into teams. People make the difference!At Skill Society, we are dedicated to setting new industry standards by partnering with businesses to expand their hiring capacity. This enables us to improve the quality of hire, reduce time-to-fill, and lower cost-per-hire. Our tailored screening, assessments, and innovative tools enhance the candidate experience and empower your team.With over 30 years of combined industry leadership, we translate our extensive expertise into cutting-edge solutions that drive organisational growth and success.

Sydney, New South Wales, Australia

As the Head of Product, I lead product strategy and design, and actively drive cross-departmental collaboration building organisational capability, capacity and talent. I have successfully steered a range of products from start-up through to scale-up strategy adjustments, ensuring the growth trajectory remains aligned with the company’s core mission and objectives.Responsibilities:• Executive leadership and representation• Industry engagement and partnerships• Product strategy and execution; strategic roadmaps• Product management standards and processes• Product design standards and processes• Leadership, development and growth of product team operations• Leadership of key projects and initiatives• People management, development, performance and retention• P&L management; operating expenses, pricing strategy, ROI• Framework innovation• Product innovation• Market expansion• Change management and organisational transformation• Product portfolio enhancement• Major improvements and enhancements to product portfolio and customer support• Optimisation of pricing strategy

Sydney, New South Wales, Australia

As Product Lead, acted as the most senior product leader, providing leadership to cross-functional teams, driving decision-making, and representing the product department in executive meetings and discussions.Areas of expertise / significant achievements:• Executive leadership and representation.• Product strategy; refined the product strategy to meet business objectives.• Product vision; unification of the existing product suite into a single ecosystem ready for scale up and growth.• People management, development and retention; team restructure and job redesign to better align with company objectives.• Product design standards and processes.• Delivery of improvements to customer support and service delivery.• Development and launch of an in-house beta program used to refine new product offerings and optimise existing capabilities before GTM.• Delivery of a world-class user experience, consistently earning an average usability satisfaction rating of 4.7 out of 5.

Sydney, Australia

As Product / UX Lead, defined a product strategy to meet business objectives in a start-up environment where the focus was on optimisation of MVP based products and refining product-market fit.Areas of expertise / significant achievements:• Product and design standards; establishment and ownership of product and design standards and processes.• Research, analysis and end user testing; subject matter expert on redefining the USP for the SME segment.• Development of design system and guidelines.• Delivery of a significant increase in the uptake of ‘recommended plan’ within target segment.• SEO Initiatives delivered vastly increased signup traffic, as well as increase in the new and returning customers’ spend on transactional products.• Initiation and successful launch of an on-file document initiative across the suite.• Implementation of an extensive design library and meticulously curated design patterns, ensuring a seamless alignment with a universal design language that transformed the company’s visual identity.• Development and implementation of an optimised and personalised segmented onboarding journey; delivered an enhanced user experience.

Sydney, Australia

Anticipate is a social fantasy sports game made for everyone. Challenge your friends and others to a fantasy team competition.Designed and developed for Web, iOS and Android using Meteor.

Sydney, Australia

Develop compelling digital experiences with pixel perfect precision to bring advertisers brands to life across a portfolio of websites and products.Translate creative briefs into compelling interfaces that effectively interpret client’s needs and their audiences.Present glamorous masterpieces confidently and tangibly to colleagues and key stakeholders in the business.Evoking ideas in creative meetings to brainstorm possibilities that fulfill the clients needs by merging strategy and creative together.

Sydney, Australia

Contract based work at DT Digital (Acquired by AKQA 2017) working on one of their leading campaigns for Vodafone. The campaign was highly bespoke built to support an iOS and Android based game where users could play online.A responsive website was build where contestants could enter the competition online and download the app directly from their respective stores. Social sharing played a major role in the project as users were advised to compete against their friends to win.Developed on the latest Bootstrap framework, the project utilised the latest in CSS3 animations and mobile responsive design, to produce a highly polished end product.

Preston, United Kingdom

Working directly with clients to conceptualise and create cohesive, on brand design and visual direction. Design and build of custom websites, to meet the clients needs, with the addition of a custom CMS to drive the websites in question.Work as a team to overcome design / technical issues arising, to ensure that all browsers are compatible with our designs.Liaise with the account directors to create a comprehensive brief.Help other designers learn new skill sets, with regards to design and coding.HTML5 and CSS3 standards, to ensure our clients are getting the best possible digital service we can provide.Responsive web design undertaken to ensure mobile and cross browser ubiquity.

Manchester, United Kingdom

Responsible for the design management of Littlewoods Clearance, Bargain Crazy, Very Clearance, Littlewoods Returns, and two eBay branded shops.Responsibilities include:Design ownership of the Litttlewoods Clearance Brands website & Marketing CampaignsDesigning marketing collateral Highlights:Leadership of marketing campaigns which contributed towards achieving a 43% increase in annual e-commerce sales growth from the previous financial year.

Manchester Area, United Kingdom

Providing bespoke solutions for both web and print projects on a consultancy basis for a number of businesses in the Manchester area