Daniel Menasché Email & Phone Number

San Francisco Bay Area

I lead copy, content, and storytelling for a little startup that just might save the planet.

San Francisco Bay Area

• Directs messaging across entire marketing ecosystem, including OOH, OTT, television, organic and paid social, email, partnerships, and brand-owned channels.
• Creates messaging strategies to launch brand’s full range of online classes from instructors such as Hillary Clinton, Roy Choi, Mariah Carey, Amanda Gorman, Cornel West, David Lynch, Serena Williams, Margaret Atwood.
• Guides, plans, and executes foundational documents for brand’s consumer-facing identity and messaging strategy including Tone of Voice and messaging-specific playbooks for all channels.
• Supervises, edits, and mentors a team of 12 writers, including 3 senior direct reports, while reporting directly to VP of Marketing and Strategy.
• Guides ideation of all brand voice and class launch campaigns and messaging hierarchies, selling work through to senior leadership, including CEO and CMO.
• Organized three-stage editorial production system to ensure high-quality and brand-right copy at every touchpoint.

San Francisco Bay Area

• Supervised a team of four writers generating copy for all class-launch marketing and edited final deliverables.
• Guided ideation of all class-launch campaigns, selling conceptual work through to senior leadership.

Beaverton, Oregon

• Created messaging guidelines accessed by over 500 contributors worldwide across digital and editorial channels, outlining messaging strategies, brand standards, and editorial guidelines across all Nike-owned apps.
• Partnered with creative agencies throughout development and dissemination of editorial content, collaborating with talent from Instrument, RGA, WPP-AKQA, and The New York Times (T-Brand Studio).
• Authored compelling scripts for 50 branded videos, supervising production of Instagram commercials and YouTube episodes of Athlete’s Cookbook.
• Managed teams of up to 12 writers and contractors, ensuring high quality standards and consistency of messaging.

• Oversaw high-profile campaigns on behalf of digital marketing agency with client base of iconic brands.
• Authored informational and promotional content for thousands of unique products during tenure, editing existing material to engage and appeal to consumers worldwide.
• Initially hired as product copywriter, quickly advancing to targeted marketing due to exceptional communications abilities and resulting high engagement rates among audiences.

Portland, Oregon, United States

• Consistently worked to attract and educate consumers of 20+ retail locations across multiple states, with content distributed in weekly circulars, radio spots, print ads, and outdoor banners.
• Developed profiles of over 150 regional producers including farmers, fisherpeople, and foodmakers, sharing original stories, regional highlights, and product offerings.

• Responded to a high volume of customer inquiries and concerns across nearly two dozen locations, providing information regarding product offerings, availability, and specifications.
• Designed and implemented database of consumer feedback for each department at all retail stores.

Master Of Fine Arts (Mfa), Creative Writing

Activities and Societies: Reading Series Coordinator

Bachelor Of Arts, English Literature