Daniel Freedman Email & Phone Number

Tel Aviv District, Israel

Tel Aviv, Israel

Built analytical consulting & insights services practices from the ground up, scaling the team to over 57 team members globally across four countries, which deliver over 10% of the company's annual recurring revenue (ARR) as professional services to large enterprise customers. - Delivered 91%+ gross revenue retention (GRR) in each year between 2021 - 2024.

Tel Aviv Area, Israel

• Consulted Product, Marketing, Data Science, and Analytics teams on website optimization using digital behavioral data to surface and inform UX enhancements, product defects, redesign efforts, marketing campaigns, and.
• Surfaced over 150 UX issues & product defects, resulting in over 275 recommendations for improving online user experiences with the highest cost of any individual defect valued at $5.3 million a month to a leading.
• Validated recommendations provided to clients through A/B tests, where one recommendation alone generated 20% uplift in lead form submission rates for a Fortune 500 technology company
• Trained clients on web analytics using Clicktale’s platform to generate valuable insights, creating account stickiness, & securing renewals
• Developed strong partnerships with clients through application of Clicktale’s platform & tools to answer any business question at hand
• Created and presented over 40 analyses to audiences ranging from directors to VP level executives across the globe

Greater New York City Area

• My role as an Manager of Media Strategy & Analytics had a similar core job function to the responsibilities outlined under the Senior Media & Network Analyst role. The main differences being my one direct report and.
• Optimized performance for 60+ digital advertising campaigns through Rocket Fuel’s DSP & DMP simultaneously, including key & pivotal accounts, growing business to roughly 15% of annual company top-line revenue
• Created and presented 50+ custom client presentations, highlighting key results and providing strategic guidance on how to improve campaign performance to audiences ranging from media planners to vice presidents of.
• Managed day to day responsibilities of one direct report by regularly discussing challenges, proposing solutions to any obstacles, providing SQL based training to improve technical skills, and identifying projects.
• Consulted clients on digital strategy by proposing superior methods for media optimization & campaign setup. For a leading Fortune 500 travel advertiser, this entailed focusing on value derived from each booking rather.
• Designed various A/B testing guidelines to provide unbiased answers to difficult client questions with implications on campaign setup

Greater New York City Area

I began my career at Rocket Fuel as a Senior Media and Network Analyst. My role entailed maximizing digital advertiser campaign performance, and providing analytical insights to clients to inform their digital advertising campaign strategy. The performance management aspect included trouble-shooting underachieving campaigns, making data driven.

Greater New York City Area

• As a member of the Strategy Analyst Rotational Program, I developed my analytical skills by analyzing products, sales, and call center data. I developed fluency using SQL to translate large data sets into a digestible.
• Modeled and forecasted net new assets (“NNA”) to raise compensation grid targets 82%, saving $2.8MM in FY2014
• Streamlined advisor NNA reports by creating a MS Excel template, generating aggregate time savings of 360 hours each month
• Analyzed prime brokerage and trade aways to inform the CEO of $2.2MM in lost revenue annually due to unprofitable advisor concessions
• Established new compensation strategies to incentivize behaviors and business results aligning with executive goals for the Institutional sales organization
• Produced SQL logic for numerous metrics displayed on dashboards to increase transparency and accessibility to critical sales information

Greater Boston Area

• Analyzed the prospect universe within the Mid-Atlantic region to identify new business opportunities within key broker offices
• Conducted hazard analyses to assess the risks associated with insuring various prospects
• Constructed loss templates identifying prospect perils to predict future damages resulting in insurance claims

London, United Kingdom

• Analyzed performance appraisals using Microsoft Excel to establish trends and identify areas for improvement
• Designed and executed a diversity questionnaire across the Europe & Pacific Division, receiving over 700 responses from an employee population where only 20% had email accessibility
• Benchmarked salaries against industry data to assess the competitiveness of American’s Irish call center compensation plans
• Administered 16 employee interviews regarding the transition to management in order to make recommendations for improving the management onboarding process

Potomac, MD

• Traveled to Israel to provide consulting services to an international client, including organizational restructuring, redefining roles of key figures, and creating feasible goals and a strategic plan for each branch of.
• Constructed client reports from notes and meeting outputs to guide the patron in sustaining organizational growth
• Benchmarked client leadership growth by administering a survey, and created visuals from the results depicting the client’s progress over a six month period