Daniel Freedman Email & Phone Number

Tel Aviv District, Israel

Tel Aviv, Israel

Built analytical consulting & insights services practices from the ground up, scaling the team to over 57 team members globally across four countries, which deliver over 10% of the company's annual recurring revenue (ARR) as professional services to large enterprise customers. - Delivered 91%+ gross revenue retention (GRR) in each year between 2021 - 2024 with net revenue retention (NRR) between 104% - 128% over this period for the global customer base - Scaled professional services practice to deliver over $2.5 million in profit to the company's bottom line in 2024 while owning a P&L - Responsible for value realization of global customer base within Customer Success through enablement of QM's analytical platform and analysis as a professional service to solve business challenges and surface insights to enterprises in order to exceed digital targets - Scaled the business through creation of customer enablement curriculum, customer self-service learning platform, insight services offering, hiring and training programs, product collaboration program, associate program, internship program, and service partnerships programAwards & Recognition: - Recipient of the 2022 Founder's Award

Tel Aviv Area, Israel

• Consulted Product, Marketing, Data Science, and Analytics teams on website optimization using digital behavioral data to surface and inform UX enhancements, product defects, redesign efforts, marketing campaigns, and future A/B tests at global scale• Surfaced over 150 UX issues & product defects, resulting in over 275 recommendations for improving online user experiences with the highest cost of any individual defect valued at $5.3 million a month to a leading Fortune 100 financial services company• Validated recommendations provided to clients through A/B tests, where one recommendation alone generated 20% uplift in lead form submission rates for a Fortune 500 technology company• Trained clients on web analytics using Clicktale’s platform to generate valuable insights, creating account stickiness, & securing renewals• Developed strong partnerships with clients through application of Clicktale’s platform & tools to answer any business question at hand• Created and presented over 40 analyses to audiences ranging from directors to VP level executives across the globe• Upsold prospective teams by demonstrating Clicktale’s platform capabilities, highlighting use cases & value provided to current teams• Fostered collaboration between siloed enterprise teams through cross-functional analytics facilitating expansion to new teams• Trained new hires on consulting best practices, while proactively promoting knowledge sharing across the Customer Success department

Greater New York City Area

My role as an Manager of Media Strategy & Analytics had a similar core job function to the responsibilities outlined under the Senior Media & Network Analyst role. The main differences being my one direct report and building relationships with Rocket Fuel’s largest clients. Key accomplishments include:• Optimized performance for 60+ digital advertising campaigns through Rocket Fuel’s DSP & DMP simultaneously, including key & pivotal accounts, growing business to roughly 15% of annual company top-line revenue• Created and presented 50+ custom client presentations, highlighting key results and providing strategic guidance on how to improve campaign performance to audiences ranging from media planners to vice presidents of media agencies & direct clients• Managed day to day responsibilities of one direct report by regularly discussing challenges, proposing solutions to any obstacles, providing SQL based training to improve technical skills, and identifying projects aligning with the employee’s developmental goals • Consulted clients on digital strategy by proposing superior methods for media optimization & campaign setup. For a leading Fortune 500 travel advertiser, this entailed focusing on value derived from each booking rather than quantity, saving $525k+ in business from this unit• Designed various A/B testing guidelines to provide unbiased answers to difficult client questions with implications on campaign setup• Represented Analytics team by providing feedback to improve functionality and usability of key products• Salvaged business from a leading Fortune 500 technology advertiser through analytics depicting display media impact on paid search and other channels, resulting in $250K incremental budget for that month • Trained 18+ analysts on products, campaign performance optimizations, and client facing skills, including mentoring junior analysts and co-presenting at their client engagements to provide support when needed

Greater New York City Area

I began my career at Rocket Fuel as a Senior Media and Network Analyst. My role entailed maximizing digital advertiser campaign performance, and providing analytical insights to clients to inform their digital advertising campaign strategy. The performance management aspect included trouble-shooting underachieving campaigns, making data driven optimizations to improve performance, and thinking outside of the box to provide recommendations to clients on optimal campaign setup. To support strategic decision making, I produced various unique analyses answering difficult client questions leveraging “big data”. Over 85 billion bid requests are stored daily from exchanges along with a variety of data points associated with each individual bid request. Data mining on this scale required proficiency using a variety of SQL clients, such as Hive, MySQL, and Vertica. After translating data into actionable information, I created and presented custom presentations depicting results in an easily digestible, visually appealing format tailored to individual clients. During engagements, I’d consult clients on a wide array of topics, such as guidelines for unbiased A/B testing to answer campaign specific questions. Audiences ranged from media planners to vice presidents of agencies and direct clients. In addition to these duties, I voluntarily took on a leadership role to train and mentor teammates and completed numerous internal side projects, such as representing the broader Analytics team in providing feedback to improve DSP product functionality and usability. These led to my promotion to Manager, Media Strategy & Analytics.

Greater New York City Area

As a member of the Strategy Analyst Rotational Program, I developed my analytical skills by analyzing products, sales, and call center data. I developed fluency using SQL to translate large data sets into a digestible format to identify trends and formulate recommendations that would shape strategy on both the Retail and Institutional sides of the brokerage services business. I also conducted analytics that supported and influenced sales compensation strategy, to ensure that company incentives aligned with business goals and objectives. This resulted in my promotion to an Analyst II, where I continued to create various analyses to inform data driven business decisions. Key accomplishments included:• Modeled and forecasted net new assets (“NNA”) to raise compensation grid targets 82%, saving $2.8MM in FY2014 • Streamlined advisor NNA reports by creating a MS Excel template, generating aggregate time savings of 360 hours each month • Analyzed prime brokerage and trade aways to inform the CEO of $2.2MM in lost revenue annually due to unprofitable advisor concessions • Established new compensation strategies to incentivize behaviors and business results aligning with executive goals for the Institutional sales organization • Produced SQL logic for numerous metrics displayed on dashboards to increase transparency and accessibility to critical sales information• Administered $5.7MM quarterly compensation plans for 200+ sales, product, and service employees across two business units • Automated numerous compensation reports using SQL, reducing the monthly compensation process from one week to one day • Maximized call center with limited capacity through associate scheduling, reducing abandoned call percentages by 27% Corporate Awards and Recognition:• President’s Club – Retail (FY2013 Q2) • Spot Recognition Award – Retail (FY2013 Q2)• Pursuit of Excellence Award – Institutional (FY2013 Q3) • Better Begins with Me – Institutional (FY2013 Q4)

Greater Boston Area

• Analyzed the prospect universe within the Mid-Atlantic region to identify new business opportunities within key broker offices• Conducted hazard analyses to assess the risks associated with insuring various prospects• Constructed loss templates identifying prospect perils to predict future damages resulting in insurance claims

London, United Kingdom

• Analyzed performance appraisals using Microsoft Excel to establish trends and identify areas for improvement• Designed and executed a diversity questionnaire across the Europe & Pacific Division, receiving over 700 responses from an employee population where only 20% had email accessibility• Benchmarked salaries against industry data to assess the competitiveness of American’s Irish call center compensation plans• Administered 16 employee interviews regarding the transition to management in order to make recommendations for improving the management onboarding process

Potomac, Md

• Traveled to Israel to provide consulting services to an international client, including organizational restructuring, redefining roles of key figures, and creating feasible goals and a strategic plan for each branch of the organization• Constructed client reports from notes and meeting outputs to guide the patron in sustaining organizational growth• Benchmarked client leadership growth by administering a survey, and created visuals from the results depicting the client’s progress over a six month period