Daniel Gutierrez Email & Phone Number

Glendale, AZ, US

• Designed and optimized customer engagement strategies for 400,000+ contacts, resulting in 27%
• increase in retention through data-driven segmentation and targeted offer programs
• Built comprehensive financial models and opportunity analyses to evaluate promotional impacts on customer lifetime value and business growth
• Led implementation of advanced CRM capabilities in Active Campaign, enhancing marketing automation and personalization for targeted customer campaigns
• Developed actionable insights through data synthesis and visual storytelling to drive strategic decision-making across teams

-Independently assembled test group of 30 participants for research study-Conducted surveys and contextual inquiries to identify pain points among userswho charge devices on a nightly or semi-nightly basis.-Delivered affinity mapping, user personas, charts detailing survey results andbusiness goals and technical specifications of design solutions.

Phoenix, Arizona, US

• Leveraged quantitative research methods using Medallia and Contentsquare analytics to identify key metrics affecting customer success, loyalty, and risk, contributing to a 50% increase in NPS scores.
• Designed, programmed, and executed consumer surveys in collaboration with business stakeholders, employing Medallia and Python, to uncover met and unmet user needs.
• Utilized data analytics tools, including Python and PowerBI, to synthesize Medallia feedback data, resulting in a quantifiable 50% increase in NPS scores from 31 to 68.
• Created and implemented user journey maps across multiple verticals, integrating quantitative data to identify areas for experience improvement.
• Conducted A/B tests and statistical analysis, utilizing user testing platforms and survey programming to contribute to product improvements and updates.
• Orchestrated the cross-functional implementation of technical improvements based on quantitative research findings, leading to optimized user experiences.

Madison, WI, US

• Managed the redesign of cross-functional product, design, and research streams, ensuring timely and efficient execution in line with consumer research goals.
• Spearheaded the execution of an organization-wide Employee Research survey, handling all aspects from survey design to data synthesis and reporting to multiple stakeholders, focusing on quick-hit consumer validation.
• Led a comprehensive audit of research tools (Productboard, Trello, Miro, EnjoyHQ) within the consumer research framework, delivering strategic recommendations for tool selection and optimization.
• Successfully orchestrated and managed consumer research panels consisting of 25 Loan Officers and 25 Financial Advisors each, overseeing participant recruitment, data collection, and analysis.

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San Francisco, California, US

• Lead customers through each step of the home selling process, assisting in closing over 150 real estate transactions worth an estimated $25 million
• Worked collaboratively with content strategists and visual designers to create innovative design solutions and project management logistics
• Served as research assistant, gathering data from users through various user research including surveys, data analysis, user testing, first-hand interviews, and other qualitative research methods
• Worked to identify and address pain points resulting in improved user experience with regards to marketing materials and more intuitive product updates

San Francisco, California, US

• Led the in-house transition of the Background Check process, streamlining operations for improved efficiency.
• Successfully cleared a backlog of over 10,000 pending background checks through proactive management and process optimization.
• Demonstrated exceptional problem-solving skills by resolving and monitoring an average of 40-60 help tickets daily, ensuring a smooth user experience.
• Maintained rigorous quality control by meticulously checking and validating over 400 reports daily, showcasing a commitment to data accuracy.
• Contributed to enhancing the user experience for new drivers on the Uber platform by reducing points of contact and actively participating in the establishment of a sub-committee for addressing fringe cases.

Bachelor Of Arts - Ba, Integral Liberal Arts

Master Of Science - Ms, Psychology, Emphasis In Human Factors