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I am a senior executive with over 30 years of experience spanning the medical orthopedic, advertising agency, automotive aftermarket, software development, industrial automation, data visualization, communication and creative industries. My focus is on bringing strategic thinking, tactical execution and bottom line improvement in all the work I do, and to do so with a team of dedicated and creative professionals.I have demonstrated success in common sense leadership with strong strategy definition, operational planning and execution, product development, international sales and marketing, client management and communication, and strategic relationships.Whether building businesses from the ground up or working within a corporate environment, my focus has always been on strategy and supporting tactics, team building, leadership and results. A combination of Marketing and Operations experience has instilled in me a belief that collaboration goes hand in hand with empowerment, process with flexibility, entrepreneurialism with organization.Beyond work, I am dedicated to teaching my three children that life is experiential and not material. I pursued and achieved a MFA in Creative Writing to improve my communication skills, as a passion project, and as service to my belief that learning should never end. I enjoy cycling, karate, playing soccer, and walking my big dogs.misterdna@me.com949.281.8803
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Chief Executive OfficerCaptiox Ortho Llc Jan 2024 - Present -
Chief Executive OfficerThrottleplay Sep 2023 - Present -
Board MemberEndeavor Orthopaedics, Llc Apr 2023 - PresentTulsa, Oklahoma, Us -
Chief Operating Officer/ Chief Financial OfficerExsomed Jul 2018 - Apr 2023Aliso Viejo, Ca, UsExsoMed develops minimally-invasive solutions to enhance extremity implant procedures through improved efficiency outcomes. ExsoMed is enhancing surgeon and patient experience while addressing unmet needs in innovation and technique. ExsoMed’s products are revolutionizing hand surgery. -
Consultant[Self-Employed] May 2018 - Jun 2018
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CooSchiefer Chopshop Nov 2015 - May 2018UsAward-winning full service advertising agency focused on creating engaging consumer experiences for the benefit of progressive brands in all enthusiast industries. -
Director Of MarketingTransamerican Auto Parts Jul 2014 - Oct 2015Compton, California, Us -
Director Of Marketing And Data IntelligenceMagnaflow Jan 2013 - Apr 2014Oceanside, California, Us- Restructured marketing department and formulated a multi-channel brand messaging strategy appropriate for the company stage and size (350+ employees). Strategy included B2B and B2C specific elements.- Developed and implemented a marketing budget which reduced overall marketing expenditure from 5.6% of revenue to 4%, while increasing impressions across all channels by 30% year over year, thereby expanding market leadership position while reducing expenses and increasing profitability.- Introduced a process-driven approach to measuring marketing campaign efficacy through multi-axis data analysis, providing greater visibility on marketing spend and identifying underperforming dollars.- Negotiated all sponsorships, endorsements, celebrity and partnership contracts, and managed the ensuing relationships, resulting in improved brand messaging across all channels.- Coordinated and managed all logistics and relationships for participation in over 150 national marketing/promotional/sporting/trade show events annually.- Led a complete strategic and creative redesign of company’s web presence to improve product display, brand messaging and integration with social media and other digital channels.- Built a dedicated Data Analysis organization within the company, bringing together resources from manufacturing, engineering, sales, regulatory compliance and management.- Established a uniform process-driven approach to the creation of all data products for clients both in house and external.- Managed the data landscape company-wide and mandated data integrity initiatives, resulting in vastly improved data integrity, speed to market of data products, elimination of redundant projects company-wide, and improved product communication to clients.- Sourced and implemented data automation, analysis, visualization and management tools such as SharePoint, BizTalk, Tableau and BrightWork.- Reported directly to CMO/COO. -
PresidentIntelisea Feb 2005 - Jan 2013Multi-system automation and data visualization for luxury yachts- Built technology firm from proof of concept to recognized market leader.- Strong operational experience in managing engineering projects, sourcing resources, defining and overcoming challenges, and meeting budgets and deadlines.- Developed the marketing, sales and operations elements, directed a 2 year, $2.5M R&D process, grew revenue from $0 to $3M within 2 years, gaining market share and clients in spite of a rapidly shrinking market space.- Provided leadership in assessing and understanding multi-system environments and data visualization. - Transformed firm from R&D-focused start-up to process-driven manufacturing.- Hired and managed a staff of 15 electrical and software engineers. - Company spokesman and industry speaker on user-centered design.- Performed market analysis, developed and executed strategic product, sales and marketing paths.- Responsible for project management and client satisfaction metrics.- Responsible for all company communication with media, shipyard owners and billionaire clients. -
PartnerBraintrust Media Oct 1999 - Feb 2005Multimedia brand identity- Developed multimedia products and marketing strategies for image and brand identity clients such as Coca-Cola, Tiger Woods Foundation, Cleveland Golf, University of California, Irvine, Edelman Communications, PerfectData Corp, TripleNet Properties and The Groundlings.- Responsible for business development, strategic brand planning, project management and client communication.- Directed projects with an understanding of information design and data delivery.- Managed a network of sub-contracted creative resources including video, digital art and audio production, voice and acting talent, and multimedia and database programming.
Daniel Mickelsen Skills
Daniel Mickelsen Education Details
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UclaHistory -
University Of Alaska AnchorageCreative Writing
Frequently Asked Questions about Daniel Mickelsen
What company does Daniel Mickelsen work for?
Daniel Mickelsen works for Captiox Ortho Llc
What is Daniel Mickelsen's role at the current company?
Daniel Mickelsen's current role is Board Member.
What is Daniel Mickelsen's email address?
Daniel Mickelsen's email address is dm****@****med.com
What is Daniel Mickelsen's direct phone number?
Daniel Mickelsen's direct phone number is +194985*****
What schools did Daniel Mickelsen attend?
Daniel Mickelsen attended Ucla, University Of Alaska Anchorage.
What are some of Daniel Mickelsen's interests?
Daniel Mickelsen has interest in Education.
What skills is Daniel Mickelsen known for?
Daniel Mickelsen has skills like Marketing Strategy, New Business Development, Product Development, Marketing, Product Marketing, Strategic Planning, Strategy, Marketing Communications, Management, Start Ups, Business Development, Team Building.
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