Daniel Mickelsen Email & Phone Number

Tulsa, Oklahoma, Us

Aliso Viejo, Ca, Us

ExsoMed develops minimally-invasive solutions to enhance extremity implant procedures through improved efficiency outcomes. ExsoMed is enhancing surgeon and patient experience while addressing unmet needs in innovation and technique. ExsoMed’s products are revolutionizing hand surgery.

Us

Award-winning full service advertising agency focused on creating engaging consumer experiences for the benefit of progressive brands in all enthusiast industries.

Compton, California, Us

Oceanside, California, Us

- Restructured marketing department and formulated a multi-channel brand messaging strategy appropriate for the company stage and size (350+ employees). Strategy included B2B and B2C specific elements.- Developed and implemented a marketing budget which reduced overall marketing expenditure from 5.6% of revenue to 4%, while increasing impressions across all channels by 30% year over year, thereby expanding market leadership position while reducing expenses and increasing profitability.- Introduced a process-driven approach to measuring marketing campaign efficacy through multi-axis data analysis, providing greater visibility on marketing spend and identifying underperforming dollars.- Negotiated all sponsorships, endorsements, celebrity and partnership contracts, and managed the ensuing relationships, resulting in improved brand messaging across all channels.- Coordinated and managed all logistics and relationships for participation in over 150 national marketing/promotional/sporting/trade show events annually.- Led a complete strategic and creative redesign of company’s web presence to improve product display, brand messaging and integration with social media and other digital channels.- Built a dedicated Data Analysis organization within the company, bringing together resources from manufacturing, engineering, sales, regulatory compliance and management.- Established a uniform process-driven approach to the creation of all data products for clients both in house and external.- Managed the data landscape company-wide and mandated data integrity initiatives, resulting in vastly improved data integrity, speed to market of data products, elimination of redundant projects company-wide, and improved product communication to clients.- Sourced and implemented data automation, analysis, visualization and management tools such as SharePoint, BizTalk, Tableau and BrightWork.- Reported directly to CMO/COO.

Multi-system automation and data visualization for luxury yachts- Built technology firm from proof of concept to recognized market leader.- Strong operational experience in managing engineering projects, sourcing resources, defining and overcoming challenges, and meeting budgets and deadlines.- Developed the marketing, sales and operations elements, directed a 2 year, $2.5M R&D process, grew revenue from $0 to $3M within 2 years, gaining market share and clients in spite of a rapidly shrinking market space.- Provided leadership in assessing and understanding multi-system environments and data visualization. - Transformed firm from R&D-focused start-up to process-driven manufacturing.- Hired and managed a staff of 15 electrical and software engineers. - Company spokesman and industry speaker on user-centered design.- Performed market analysis, developed and executed strategic product, sales and marketing paths.- Responsible for project management and client satisfaction metrics.- Responsible for all company communication with media, shipyard owners and billionaire clients.

Multimedia brand identity- Developed multimedia products and marketing strategies for image and brand identity clients such as Coca-Cola, Tiger Woods Foundation, Cleveland Golf, University of California, Irvine, Edelman Communications, PerfectData Corp, TripleNet Properties and The Groundlings.- Responsible for business development, strategic brand planning, project management and client communication.- Directed projects with an understanding of information design and data delivery.- Managed a network of sub-contracted creative resources including video, digital art and audio production, voice and acting talent, and multimedia and database programming.

Bachelor'S Degree, History

Master'S Degree, Creative Writing