• Lead and develop the digital team to provide relevant, timely and accurate information and support for CRM and other financial and operational data across the organisation• Provide best practice guidance to the organisation on digital execution, including user experience, SEO and content optimisation• Provide regular and exceptional reporting on the key metrics for the digital channels, including a weekly dashboard• Directly project manage key digital developments including testing and quality control• Manage third party service providers ensuring value for money and compliance to SLAs• Team management and development• Manage the overall digital budget• Development and oversight of Coeliac UK's digital channels and underpinning systems• Development and oversight of Coeliac UK's digital channels and underpinning systems

• Manage SEO efforts, ensuring all pages are fully optimised and maximum organic traffic is secured• Build, plan and implement the overall digital marketing strategy• Prepare and manage the digital marketing budget• Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics• Drive innovation across User-Centered Design practice• Measure ROI and KPIs• Lead collaboration through online and offline product, marketing and operations• Lead digital and social performance role• Identified KPI's and Implemented events in Google-Analytics and Google Tag Manager.• Lead content curation strategy with copywriters to ideate, plan and create a content calendar.• Created website taxonomy for a redesign based on keyword search volume and relevance.• Lead content curation strategy with copywriters to ideate, plan and create a content calendar.

• Day-to- day management for all websites and ensuring that content sourced from Contractand Retail Marketing Managers is uploaded via the Content Management Systems quicklyand accurately.• Running A/B tests via Google Optimize across both websites, identifying key pages for improvement, developing tests to apply, actioning, and reporting to key stakeholders.• Ensuring all web and email systems are fully GDPR compliant. • Using SEO expertise to research, review and improve content across both websites, ensuring all pages are fully optimised and maximum organic traffic is secured.• Work with retailers in a consultative role to suggest improvements to ensure their websites are presenting the Hypnos brand in the most effective way.• Maintain our email communications calendar, working with the Contract Marketing Manager, the Marketing Manager and the Digital Marketing Manager to ensure messages are planned well in advance, written and delivered on time to provide a steady stream of communication to our key audiences.• Taking on responsibility for a regular stream of Marketing Qualified Leads, identified throughour B2B marketing activity.• Support the Contract Marketing Manager by generating data capture forms for events andexhibitions.• Conduct regular data imports and exports and data segmentation within the CRM. Take onresponsibility for data health and maintain a programme of steady cleanse andimprovement.

• Setting up and managing the site map and user experience journeys for external audiences to improve engagement with our key external stakeholders.• Managing content migration and creating new IA for new website project. The new website won the HEIST award in 2018 for best website.• Developing and implementing key digital systems including content management; e-communications; form builders and web analytics.• Commissioning, creating and managing rich media content on all University digital platforms.• Using web analytics and reports to inform website developments and make recommendations to the senior managers.• Working with IT to plan and implement updates to the website. • Setting up and managing content plans to create clear, engaging and accurate content that reflects the vision and mission of the University. • Training and managing internal staff copywriters ensuring compliance with accessibility and legal frameworks (including CMA and QAA).• Training and managing staff in use of the content management system updating them on key technical developments.• Setting up and managing the list of web editors and the review dates for annual copy reviews.• Setting up content reviews with key stakeholders to plan and implement agreed updates • Implementing and re-organising major sections of website content as and when required. • Maintaining a schedule of required content updates and frequency.• Managing and maintaining digital asset folders and ensure compliance in use of assets.• Keeping up-to-date on the latest changes in design, technology and creative trends

• Social Media specialist: Planning and implementation of company's social media across a variety of social channels.• Copywriting: Writing web pages for clients and managing content.• Project Management: Being responsible for projects, liaising with client and managing their content.• Email Marketing: Design and implementation of weekly Newsletter mail out• Blog Writing: Blogger on a variety of digital marketing, tech and educational topics.• SEO support• Social Media Campaigner: Creating and managing social media campaigns. • Creating client websites using the in-house CMS (copy, images, video, etc)• Manage & co-ordinate client sitemaps & content collection• Configure & set-up social media channels on behalf of TIARC clients• Supporting the design & development teams on new project deliverables for clients• Liaising with suppliers and sub-ordinates• Keeping up-to-date on the latest changes in design, technology and creative trends