Dan Mitzner Email & Phone Number

Palo Alto, California, Us

Accelerating the mission of transforming how enterprise companies train and execute live customer interactions through the power of AI and simulated roleplay for customer service, sales, and support teams. As the leader of Marketing and GTM for Zenarate, I've had the pleasure of building and managing a talented team of marketers who have effectively grown pipeline, introduced new demand generation channels, and scaled our most productive sources of sales opportunities.Some Highlights- Architected and managed the execution of an efficient multi-channel marketing funnel while also partnering closely with Sales to drive an 89% 2024 YoY revenue increase in ARR.- Increased qualified pipeline opportunity 59% while driving a Marketing magic number of 2.3 in 2024.- Built, mentored, and managed a high-performing marketing team- Designed and oversaw the rebuild of Hubspot Sales and Marketing platform to better optimize and drive pipeline progression and reporting workflows leading to higher conversion rates and less time in pipeline stages- Earned company awards including most recent 2024 Disruptive Technology of the Year and Top 20 AI Training Solutions. - Executed a product market fit analysis and reshaped our messaging and positioning.- Expanded sales enablement including competitive intelligence and resources, hosted events, high-value content, personas, and messaging support for a growing sales org.- Created new Digital customer and partner centric webinar series.- Optimized and grew a high-performing conference strategy that delivered a magic number ROI of 3+.

Denver, Colorado, Us

Growth focused member of CometChat's executive team, focused on scaling the organization and business through a Series A investment round and the economic challenges of 2022. Expanded the PLG strategy while introducing SLG motions as we matured the GTM strategy with investments in Marketing, Revenue, and Product organizations with the addition of a CRO, VP of finance, and Head of Product. Some highlights- Increased year-over-year self-service revenue by over 150% from 2020 to 2021 and 230% from 2021 to 2022.- Grew MQL and opportunity creation by 47%, top of funnel by 300%.- Added over 35k Free Trial users to the platform in 2022.- Executed a product market fit analysis and reshaped our messaging, positioning.- Launched sales enablement to support a growing sales org.- Introduced strategic annual planning model to create internal alignment on company goals and priorities.- Implemented a fail-fast, test-and-learn philosophy with clear business KPIs. - Drove the shift from startup to scaling business through the maturation of company mission, planning, and processes. - Created and launched new pricing model and signup experience leading to improved product led growth. - Oversaw a complete Hubspot implementation with sales and product growth focused workflows and dashboards.

Manage private fund focused on Local CPG Healthcare and Lifestyle startups and real estate holdings.

Delivered marketing leadership on a consultancy and fractional basis to Tech Infrastructure startups. Services included:- Marketing Strategy and Planning- Product / Market fit analysis - Persona and messaging development- Branding and messaging

Denver, Colorado, Us

As a member of SendGrid’s leadership team from $20M to $110M annual runrate. Drove the strategy and execution for Product Marketing, Brand and Creative, Sales Enablement, and Events. Some highlights…- Drove product market fit, persona development and product messaging for Developer and Marketing target audiences.- Worked closely with Growth Marketing and Product Teams to scale the Product Led Growth strategy.- Built a dedicated Sales Enablement function to drive sales training, pitch support, and enablement resources.- Ran a profitable Events program that included tradeshows, partner events, and virtual events.- Increased customer retention with the implementation of a Customer Learning Platform with multiple learning paths and certifications..- Led a full rebrand of the company in house in 2016 to position our solutions and company upmarket and prepare for IPO readiness.

Denver, Colorado, Us

- Joined the SendGrid leadership team in my initial role at the company.- Oversaw the strategic positioning, messaging, and customer experience for SendGrid. In addition to Product Marketing, I also managed our Events, Design, and Communications to deliver a seamless experience for all SendGrid customers and prospects.

Founded and scaled a regional Preschool from $0 to $4M ARR across multiple locations and 50+ employees. Along with my wife/cofounder, we created a unique program to fill a consumer demand that was being missed by large chains and small independent providers. - Over the course of 17 years of constantly evolving and growing the business, my focus was on building a regional brand that centered on one of the best customer experiences in the business, which we created and nurtured meticulously along with our team.- Exited 2022

Austin, Texas, Us

Supporting the Retail Global Business Unit through interactive media, digital assets, customer experience, and community engagement.Customer Engagement | Opportunity Influence- Conceived and executed "The RACK" – designed to be an online portal for the Oracle Retail Community, membership quickly grew to over 500 Fortune 500 retailers and 400 partners. Presented as a Best Practice Case Study by On24, this creative concept changed the way Oracle Marketing serves the retail customer community content, documentation, and insights.- Customer Onboarding – to improve customer satisfaction and experience, promote cross sell and up sell created a new onboarding process for our customers that includes a multi-step introduction to the world of Oracle Retail. This initiative has generated positive feedback from some of our longtime customers who stated “nobody else in the Retail space is doing anything like this for their customers” – CIO of American Eagle.- Customer Videos – delivered 28 Retail Branded Customer Interviews which deliver a case study format that is leveraged by sales to progress pipeline and influence new opportunities. - Virtual Store Tours – Shot and edited our popular event-based Live Store Tours, turning them into a scalable video asset that we can use throughout the year, providing a unique “one to many” reference tool.- Event Media – delivering a fresh and innovative media presence to effectively tell the Oracle Retail story at Global Events such as The National Retail Federation's Annual Big Show. Assets include custom show opener videos, custom animated videos, self-running interactive presentations, Customer Showcase App, Post Event Sites and more.

Austin, Texas, Us

Post Acquisition, joined the executive team for this Global Business Unit where I developed and oversaw the execution of Marketing for three global product lines delivering $10M of the $40M revenue goal. - Oversaw self-serve channels, events, partnerships, communications and design.

Led the Product Marketing strategy for this financial modeling software prior to acquisition by Oracle, where it was integrated into their BI solution stack.