Daniel Morales Email & Phone Number

Praha, Praha 1, Cz

- Led the digital transformation of the company, successfully transitioning it into a fully digital organization that leverages various digital channels for growth, including our website, Google Ads, social media, and SEO.- Managing a marketing team of 5, overseeing their work and ensuring efficient execution of digital marketing strategies.- Spearheaded multiple website renewal projects (2019, 2023), ensuring the company's online presence remained modern, user-friendly, and aligned with the latest industry trends.- I'm responsible for managing the company's annual Google Ads budget, optimizing campaigns to drive targeted traffic and achieve marketing objectives.- Executing the company's marketing budget, utilizing various channels such as paid advertising, content production, CRM (Customer Relationship Management), and social media marketing.- Ensuring seamless operation and coordination of all aspects of the company's digital marketing efforts, including the blog, website, ads, CRM systems, social media platforms, and content production.- Innovating B2B lead acquisition methods through digital channels with actions such as direct meeting booking lead forms.

Toronto, Ontario, Ca

- Successfully managed the website's SEO, implementing effective strategies to improve organic search rankings and increase website visibility.- Produced SEO-focused blogs, enhancing the website's content for improved search engine optimization.- Managed a Google Ads account with a monthly budget of $5000, optimizing campaigns to drive targeted traffic and achieve marketing objectives.- Led the marketing project for a crypto Initial Coin Offering (ICO), managing a significant budget in the mid six-figures range.- I executed the budget through various paid advertising channels, sponsored blogs and content, public relations (PR) efforts, influencer marketing, and guerrilla marketing strategies within crypto native platforms like Twitter and Telegram.- The ICO campaign returned generated over 1000% in ICO sales.This company was closed in 2020.

Medellín, Antioquia, Co

- Led a startup initiative within the marketing agency.- Developed strategies for acquiring new agency clients, resulting in increased business opportunities and revenue.- Implemented advanced Google Analytics and Tag Manager solutions, providing valuable insights and data-driven recommendations for major Colombian brands.- Automated reporting processes, streamlining data collection and analysis for enhanced client reporting and decision-making.- Coordinated the planning and execution of events and conferences.- Managed the website renewal project, collaborating with designers and developers to deliver modern and user-friendly websites for clients.

Sabaneta, Antioquia, Co

- Part of the starting team that grew the company from 4 to 25 employees within a year.- Achieved remarkable success in scaling the e-commerce platform, increasing daily sales from 0 to 200+ through effective Facebook advertising campaigns.- Managed a team of 4 marketing professionals, including specialists in paid ads, video/content production, and data analysis.- Utilized Shopify as the primary platform for e-commerce operations.- Personally managed Facebook ads implementing strategies that played a key role in the company's growth.- Pioneered the adoption of chatbot technology for automated sales, positioning the company as one of the early adopters in Colombia.- Successfully integrated Facebook ads with a call center, overcoming challenges related to digital payments in Colombia's e-commerce landscape during 2016-2017.This company was closed in 2018.

Bachelor'S Degree, Business/Commerce, General

Master'S Degree, Marketing