Daniel Morf Email & Phone Number

Zurich, Switzerland

Biberist, Solothurn, Ch

This new Swiss federal vocational examination for specialists in e-commerce is an innovative further training course aimed at retail specialists, commercial employees, mediamatics specialists and others with basic training in the digital retail environment. The Federal PET Diploma in E-Commerce Specialist offers a tailor-made qualification for anyone who already has two years of professional experience in this field, has a passion for digital commerce, is curious about new developments and wants to play an active role in shaping the commerce of the future.

Buchs Ag, Aargau, Ch

Led digital business transformation and established robust process governance at Delica AG, driving organisational evolution and operational efficiency.Founded and adeptly led NETA, an internal scale-up business with over 80 e-commerce, online marketing, customer service and technology experts in Switzerland and Germany (Berlin), driving innovation and growth.Responsible for the digital expansion of Migros brands, assuming full P&L responsibility for an impressive CHF 25 million annual turnover, demonstrating adept financial stewardship and strategic acumen.Orchestrated the implementation of a data-driven omnichannel customer engagement platform, leveraging SAP Emarsys technology to optimise marketing automation and customer lifecycle management, driving brand engagement and loyalty.Led the development of the international Amazon Business, both as a seller and as Vendor Central, achieving remarkable annual revenues of over CHF 10 million with consistent double-digit growth rates, positioning the company for sustained success in the digital marketplace.

København V, Hovedstaden, Dk

Directed the development of the digital commerce and loyalty strategy as part of the broader digital transformation initiative, driving organisational evolution and enhancing customer engagement.Oversaw the entire product lifecycle, from roadmap creation to design and delivery, of the Group's global B2B e-commerce platform, acting as product owner within an Agile/Scrum project framework, ensuring alignment with business objectives and stakeholder requirements.Successfully orchestrated the launch of the ecommerce platform in key markets including Denmark, France, UK, Germany and Switzerland, optimising market penetration and driving revenue growth.Acted as guardian of the Carlsberg trade marketing and execution process model within Global Business Services, ensuring alignment with corporate standards and facilitating operational efficiency.Led a team of 2 business process experts and 9 subject matter experts, fostering collaboration and leveraging collective expertise to drive continuous improvement and achieve business objectives.

Woking, Surrey, Gb

Led the business process development of global template design for customer marketing as part of a comprehensive global business transformation initiative, ensuring alignment with strategic objectives and operational efficiency.Owned the definition of global business process best practices and led the development of commercial capabilities to improve organisational effectiveness and drive revenue growth.Successfully implemented the global template process and SAP-based CRM solution in Poland, the largest EU market, optimising customer engagement and market penetration.Directed and mentored a team of 2 business process experts, fostering collaboration and leveraging expertise to drive continuous improvement and achieve project milestones.

Woking, Surrey, Gb

Led the business process design for trade marketing as a key component of the global business transformation initiative within the region, ensuring alignment with overarching strategic objectives and operational excellence.Formulated the regional commercial vision in close collaboration with European commercial leaders, leveraging collective insights and expertise to drive sustainable growth and market leadership.Established best practice European business processes and capability benchmarks, setting the standard for operational excellence and facilitating continuous improvement across the region.

Woking, Surrey, Gb

Led a team of 14 trade marketing professionals through a highly successful turnaround period, exceeding revenue and growth targets while optimising operational efficiencies.Oversaw a €4m DME and CAPEX budget, ensuring strategic allocation of resources to maximise ROI and drive business objectives.Pioneered the development and implementation of an integrated business planning process, recognised as a global best practice, which improved decision making agility and alignment across the organisation.Innovated an events management structure within the trade marketing organisation, strategically developing a sponsorship events strategy to increase brand exposure and engagement, fostering long-term relationships and market impact.

Led the initiation of seed funding and formulated the overall business strategy for a company specialising in bespoke watches.Pioneered the development of a personalised B2C e-commerce platform alongside an innovative online 3D product configurator, seamlessly integrating supply chain and order management functionalityCreated and nurtured the distinctive 121TIME Swiss watch brand, shaping its identity and positioning in the market.Successfully facilitated the online sale of 30,000 watches, resulting in a remarkable annual turnover of CHF 1 million, demonstrating sustainable growth and profitability.

London, Gb

Brand Manager responsible for the portfolio of domestic brands and brand building initiatives for the leading brand Parisienne.Trade Marketing Manager responsible for development and implementation of operational marketing activities in the convenience channel.

Cas Hsg Cross- & Omni-Channel Management, Retail Management

Cas, Digital Business

Marketingplaner, Marketing & Communicaton