Digital Marketing Strategy:• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads across various online channels, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.• Conduct market research and analysis to identify target audience demographics, preferences, and behaviours, and tailor marketing campaigns accordingly.• Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and ROI and make data-driven decisions to optimize marketing efforts.Content Creation and Management:• Create engaging and relevant content for digital marketing campaigns, including social media posts, email newsletters, and website content, that align with the company's brand voice and objectives.• Manage content calendars and schedules to ensure timely delivery of content across all digital platforms, maintaining consistency and quality standards.• Develop multimedia content such as videos, infographics, and interactive experiences to enhance audience engagement.Social Media Management:• Manage and maintain active presence on social media platforms, posting regular updates, responding to comments, and engaging with followers to foster community growth and interaction.• Monitor social media trends, conversations, and mentions of the brand, and proactively engage with relevant discussions to enhance brand visibility and reputation.Public Relations:• Develop and maintain relationships with media contacts, journalists, bloggers, and influencers to secure positive media coverage and endorsements for Pella Group.• Draft press releases, media kits, and other communications materials, and coordinate media outreach efforts to promote company news, events, and initiatives.• Handle media inquiries and interview requests and serve as a spokesperson for the company when necessary, ensuring consistent messaging and representation of the brand.

 Developed and executed comprehensive brand strategies to enhance brand awareness, visibility, and equity across all relevant channels.  Created and maintained a consistent brand identity and voice across various social media platforms, ensuring alignment with the overall brand strategy.  Managed social media accounts including content creation, scheduling, and publishing, to engage with the target audience and drive brand engagement.  Monitored social media trends, industry news, and competitor activities to identify opportunities and developed effective strategies to stay ahead in the market.  Analysed social media metrics and Key performance Indicators (KPIs) to measure the effectiveness of social media campaigns and initiatives, providing insights and recommendations for continuous improvement.  Collaborated with internal teams, such as marketing, creative, and PR to develop and execute integrated marketing campaigns that align with the brand strategy and drive business objectives.  Stayed up to date with emerging social media platforms, tools and trends, exploring new opportunities to expand the brand’s presence and reach.  Oversaw social media advertising campaigns, including budget allocation, targeting strategies, creative development, and performance monitoring to optimise Return on Investment (ROI) and achieve campaign objectives.  Monitored and responded to customer inquiries, comments, and reviews across social media platforms, maintain a positive brand image and ensuring excellent customer service.  Maintained brand guidelines and ensured consistent implementation across all brand touchpoints, both online and offline.  Stayed informed about relevant industry regulations and best practices related to social media marketing, ensuring compliance and ethical practices.

 Developed and implemented social media strategies to enhance brand visibility, engagement, and reach across various platforms.  Created visually appealing and compelling graphics, illustrations, and designs for social media posts, ads, banners, infographics, and other promotional materials.  Collaborated with the marketing team to develop and execute creative campaigns that align with brand objectives and target audience.  Managed social media accounts and profiles, including content creation, scheduling, monitoring and engagement, while ensuring consistency in brand voice and visual identity.  Stay updated with the latest social media trends, design techniques, and best practices to bring innovation and fresh ideas to social media campaigns.  Conducted market research and competitor analysis to identify new trends, design styles, and engagement strategies to stay ahead in the industry.  Optimised visual content for different social media platforms, ensuring proper sizing, formatting, and resolution for optimal display and user experience.  Collaborated with cross-functional teams, including copywriters, marketers, and photographers, to ensure seamless integration of visual elements into overall social media campaigns.  Conducted regular competitor analysis and benchmarking to identify opportunities for differentiation and improvement in visual communication.  Monitored and analysed social media metrics and Key Performance Indicators (KPIs) to assess the effectiveness of graphics and design elements, and make data-driven recommendations for improvements.  Stayed informed about copyright laws, image licensing, and usage rights to ensure compliance with legal requirements.  Used Canva to create professional charts and graphs for company presentations.  Continuously tested and experimented with different design elements, layouts and visuals to optimise engagement and conversion rates.

Real Estate Agent:  Oversaw the day-to-day operations and management of real estate properties, including residential, commercial, or mixed-use properties.  Handled talent relations, lease negotiations, and rental agreements, ensuring tenant satisfaction and lease compliance.  Developed and implemented marketing strategies to attract and retain tenants, including online and offline marketing campaigns, advertising vacancies, conducting property tours and listings, and coordinating open houses.  Coordinated property maintenance, repairs and renovations, ensuring timely and cost-effective execution while maintaining high-quality standards.  Managed rent collection, financial records, and budgeting for assigned properties.  Stayed informed about local real estate market trends, rental rates, and legal requirements to make informed decisions regarding property management, to optimise occupancy rates and rental income.  Handled tenant inquiries, complaints, and disputes, providing prompt and satisfactory resolutions.  Maintained accurate records and documentation related to property management, leases, and financial transactions. Brand Management:  Developed and executed comprehensive brand strategies to enhance brand awareness, perception, and market positioning.  Established and maintained brand guidelines, ensuring consistency in messaging, visual identity, and tine across all marketing and communication channels.  Collaborated with internal and external stakeholders to create and implement brand campaigns, including advertising, promotions and events.  Monitored and analysed market trends, consumer behaviour, and competitor activities to identify brand opportunities and develop strategies to differentiate the brand. Ensured that all design materials adhere to brand guidelines and maintain a consistence visual identity.  Stayed updated with the latest design trends, tools and software to ring innovation and creativity to design projects.