I started AmmoSquared (AMMO² for short) part-time out of my garage in 2015. Since then we've grown exponentially and now have tens of thousands of customers across the US. We're focused on delivering a unique service to the shooting community: we help gun owners stay stocked up on ammunition automatically. Ammo is built up slowly over time, on a comfortable budget, and stored securely until requested. This way, our customers will always have ammo available when they need it regardless of market shortage or price spikes. The ultimate goal?... Our customers will always be able to protect themselves and their communities no matter what happens in the world.

My team was responsible for helping to bring the newly acquired Time Tracking segment (TSheets) into the Quickbooks ecosystem from a Product Marketing perspective. My specific product focus included QB Payroll and Franchise Segment go to market strategy and sales enablement execution. Tasks also included in product messaging, social campaigns, email campaigns, industry events as well as other traditional demand gen related marketing.

Responsible for Go-to-Market Strategy for a key offering, including persona research and messaging platform. Competitive analysis and tracking. Sales support through numerous presale calls as subject matter expert, ad hoc sales trainings, annual sales conference presentation and sales collateral creation. New product and current product enhancement through win-loss analysis / interviews, new product development roadmap and strategy with Product Manager. Internal and external evangelism as moderator for annual customer forum and trainer for customer service team.

Managed and lead a team of Brand Protection Analysts focusing on business problems as diverse as affiliate compliance, online traffic diversion, rogue domain registration, trademark and search engine policy abuse in PPC advertising, social media brand abuse and online celebrity impersonation. Successful at measuring to metrics as well as guiding team members to focus on the delivery of client focused results that positively impact each client’s business problem and bottom line. Responsible for consistency in enforcement metrics, resource optimization, account transitioning, interviewing, training, analyst reviews, MBO evaluations, quality assurance on all deliverables, and solving complex workflow issues.

Conducted employee training and presentations, learned specialized area (pay per click (PPC) advertising brand abuse and affiliate abuse), involved in numerous high-profile accounts and special projects, and provided mentored junior members of brand team.

Provided dedicated analysis, support and expertise for Fortune 100 clients. Identified, investigated, and monitored industry trends and reported on potential threats to client brands in the online space. Innovated new ways of looking at data and communicating it to clients to help educate and promote action. Provided “ad hoc” and regular reporting highlighting specific threats to client brands. Experienced with a multitude of online data mining and investigation techniques using internal and external online tools.

Self publishing business formed to publish my book "How Tall is the Easter Bunny" (currently for sale on Amazon). Also provided freelance writing and marketing services.

Created and implemented an innovative “turn-key” solution for owners who wanted to sell fractional shares in $1m+ luxury vacation homes. Project manager for the fractional conversion process and interacted daily with owners, buyers, real estate agents, attorneys and property management. Developed completely new concept in luxury home fractional ownership. Gained experience in all aspects of a new business start-up including accounting, sales, legal, IT, marketing, operations, and human resource management. Conducted numerous analysis reports and presentations to clients highlighting property options. Wrote and published 255 page book: “Vacation Home Fractional Conversion: A Complete Guide” Which is currently sold on Amazon.com and multiple online locations.

Responsible for performing comprehensive investment analysis on commercial real estate buildings across the country and presenting recommendations to senior management team. Analyzed over $300 million in commercial property including class “A” office and multi-building office and retail portfolios using a 10-year discounted cash flow analysis. Conducted property site inspections and interviewed property owners and tenants. Interviewed tenants and completed market research using a variety of resources. Abstracted leases and read public documents to assess impact on investment valuation.

Supported active commercial real estate brokerage and investment sales teams with ad- hoc financial analysis using Excel and ARGUS. Significant corporate clients included AOL, AT&T, HP, TDK and Wells Fargo. Completed analysis of strategic real estate alternatives such as acquisitions, dispositions, subleases, and relocations using before tax/after tax discounted cash flow techniques. Created lease abstracts, market research, and conducted client presentations as needed.

Analyzed historical fruit label usage and forecasted demand for inventory buildup. Took on role of Contracts Administrator; drafted and managed customer equipment lease agreements. Forecasted label inventory for nation’s largest grower (Sunkist) with 3+ billion labels printed annually. Designed and implemented a more efficient process of gathering new equipment proposals from outside sales people and relaying them to manufacturing.

Merged files and documents into fax and email broadcasts using proprietary in-house software platform in a fast-paced, detail driven environment. Lists of recipients were hundreds of thousands long... A spammer before it was a bad thing... :)

CCRP = "Customer Complaint Resolution Process" and was probably unique to ABB. In this role I maintained and produced internal metrics for measuring product quality and customer satisfaction, reported to senior management team at weekly meetings and assisted in company-wide training presentations.