Drove Organic Lead Growth improvements across entire portfolio by creating playbooks and coaching OpCos. Led to significantly more leads in 2022 than jump off point.Created new performance marketing playbook with three colleagues and drove its operationalization across all OpCos. Presented core processes to 250 people and coached OpCo teams; went from no OpCos making marketing investment decisions based on ROI to 90%.Drove Google Ads improvements across entire portfolio. Built tools and playbooks to identify greatest opportunities and coached OpCos as they worked to deliver improvements. Went from paying a significant Google Ads premium for providing a poor user-experience to getting a significant discount for providing a good user experience. Guided 15 marketers, product managers and developers at an ESG management software OpCo in aligning digital marketing with customer interest, becoming the youngest person in Fortive’s history to lead a mentored OpCo engagement. Led to a significant increase in sales pipeline with much less cost. Led 7 marketers, product managers and developers at a facilities & asset management OpCo to drive growth by providing a best-in-class digital experience. Led to a significant increase in sales pipeline.Program-managed first virtual Fortive Leadership Conference (for top 250 execs). Led planning meetings to align on vision, managed five vendors. 95% of attendees rated it excellent or good.

Drove company-wide digital experimentation (ex. a/b testing) initiative, led 250-person workshop, which initiated 649 new experiments, generating millions of dollars in incremental annual revenue during the height of Covid-19.Developed automated management dashboards now used by all OpCos to improve digital performance. Trained 300+ people across 6 continents and coached OpCos as they made data-driven improvements.Led initiative to establish and improve digital KPI’s in China. Gained leadership alignment, partnered with OpCos to determine metrics, coached leader in developing playbooks. Went from digital disadvantage to advantage. Created machine learning model to predict customer churn.Co-facilitated Kaizen for the General Counsel’s office to improve experience for SpeakUp! case submitters; guided team through problem solving process; resolution time dropped from 111 to 45 days.

Started organization committed to solving problems through technology. Organized WINtalks featuring 11 tech innovators.

Analyzed performance of 479k pages across over 75 OpCo websites, identified significant lag in Avg. Page Load Time; Developed plan that OpCos followed to improve by 53%, est impact $10M in revenue.

Created financial distress model to predict colleges’ bankruptcy risks.

Analyzed financial data of 50+ potential clients.

Managed social media outreach and developed promotional ideas to increase sales