Daniel Siegel Email & Phone Number

Los Angeles, Ca, Us

Ponte Vedra Beach, Florida, Us

I am currently leading college NIL Sales in the West and Southwest, leveraging the name, image and likeness group rights for student athletes, co-branded with their school’s IP, to create new local/regional/national sponsorship and licensing activations.

Santa Monica, California, Us

I was selected in 2020 to simultaneously lead Global Consumer Products for all catalog titles, including Call of Duty and Esports Licensing. I managed a global team of 10 and held full P&L responsibility for a $100M+ retail business.• Orchestrated solicitation and activation of portfolio-wide global ecommerce deal with Legends Entertainment; launched first-ever Call of Duty Shop, generating millions of dollars in incremental royalties.• Built internal consensus among cross-functional Call of Duty stakeholders, forging multiyear toy deal with industry-leader, Jazwares.• Propelled strategic overhaul of Call of Duty apparel program. Conducted competitive market analysis, establishing key performance indicators (KPI) and shaping 3-year plan for category growth; accelerated addition of 10 new partners and grew top-line revenues 33%+.

Irvine, Ca, Us

I was hired to develop this newly created position and was tasked with building a consumer products program for Overwatch League (2018) and Call of Duty League (2019). I shaped a 3-year strategy and launched partnerships with largest collection of licensing partners in esports, including Fanatics, Jeff Staple, Upper Deck, Billionaire Boys Club, Anti-Social Social Club, Champion, Starter, New Era, and Stance.• Drove effort to secure world-class ecommerce partner for Overwatch League and Call of Duty League, deploying multiyear, multimillion-dollar omni-channel distribution deals with industry leader, Fanatics.• Conceptualized and activated first-of-its-kind collaboration with streetwear icon, Jeff Staple; pioneered bespoke player kit silhouette and design for Overwatch League, achieving millions in sales and billions of media impressions.• Earned industry recognition as 2020 Finalist for Fast Company’s Most Innovative in Fashion.• Solicited and negotiated first-ever global trading-card deal in professional esports with Upper Deck, covering 20 Overwatch League teams and players; delivered millions of dollars in royalties, and later, parlayed relationship into deal for Call of Duty League.• Expanded global coverage by establishing esports operations in China, producing incremental revenue via first-of-its-kind ecommerce deal and increasing top-line revenue 25%+.

London, Gb

I managed global brand extensions and commercial development for clients, including Taylor Swift, Serena Williams, Wayne Gretzky, GNC, EA Sports, ESPN / X Games, and Automobile Association of America (AAA). I maintained full P&L for brands generating $85M+ in retail sales while overseeing Los Angeles licensing team.• Piloted and signed first-ever spokesperson / autograph deal for female athlete between Serena Williams and Upper Deck.• Managed licensing program for Wayne Gretzky, including apparel line at Sears Canada and Gretzky’s Wine and Whisky Bar at Edmonton Airport, creating millions in incremental royalties and media impressions.• Led team that secured right to establish and run new licensing agency, representing 20K retired NFL players.• Created strategy and navigated negotiation of global licensing rights for Jeep, Chrysler, Dodge, and Ram, boosting growth 25%+.• Structured and managed exclusive license with Li & Fung, creating EA Sports’ first-ever brand extension into youth sporting goods line of interactive products, including EA Sports Voice Command Pitching Machine; nominated as Outdoor / Sports Toy of the Year by Toy Industry Association.

Beverly Hills, California, Us

I built original licensing programs for existing clients and signed new clients, while managing a staff of 9, including oversight, assignment, and review of work product and client portfolio that earned $25M+ in retail sales annually. Drafted and negotiated license agreements while enforcing intellectual property rights of 200+ clients.• Spearheaded and activated sales strategy, making former Miami Dolphin All-Pro Jason Taylor Neutrogena’s first male spokesperson and 1 of the first-ever spokesmen for Under Armour.• Rejuvenated 20-year-old Marilyn Monroe licensing program by activating nontraditional categories of lingerie, cosmetics, and pachinko machines, accounting for 25% increase in yearly royalty revenue.• Received Association of Media and Entertainment Counsel’s Sports Counsel of the Year Award.

B.A., Communications Studies

J.D., Law