Marketing & Business Partnership Officer
San Diego, California, United States
β’Directed over 50 strategic partnerships to enhance the credit union's public profile and strengthen community ties, while also implementing marketing strategies, advertising, and promotions under the VP of Community and Business Development. β’Created over 30+ signature events aligned with the market, including βStroll the Boulevard,β a vendor market series celebrating local businesses, and bringing business to the credit union. β’ Launched philanthropic initiatives that positively impacted community vitality, focusing on financial services, small business development, education, and community enrichment, leading to a 22% increase in event attendance and a 12% increase in membership. β’ Led PR efforts by writing over 10 press releases picked up by 20+ news stations, which contributed to effective and consistent communication strategies.β’ Orchestrated highly impactful annual charity campaigns, such as El ZapatΓ³n and Camp Wamp totaling over $50,000+ for organizations in need.