• Supported the development and implementation of all real-time-bidding (RTB) traded digital advertising campaigns on a national, regional, local, and hyperlocal level from start to finish via daily monitoring, optimization, targeting setups, budget pacing, data analytics insight reporting, and execution operations to achieve maximum performance and exceed client ROI goals and KPIs. Accounts personally managed include AutoNation, McDonald’s, Five Below, JetBlue, Jet’s Pizza, Papa Johns, Planet Fitness, Urban Air, Yuengling, as well as Holland America and Seabourn luxury cruise lines, across multiple paid social and programmatic DSP platforms while balancing a yearly budget across all accounts of approximately ~$25M.• Owned tactical responsibility and performance management through the handling of day-to-day, holistic analysis of campaign operations across multiple DSPs, including DV360, Google Ads, Meta/Instagram Ads Manager, Roku, Snapchat Ads Manager, The Trade Desk, and Yahoo.• Personally trained and lead a team of seven Zimmerman associates on the Meta and Snapchat DSP for three months during the summer of 2022 on the Planet Fitness account. Hands-on training sessions included an in-depth look into these DSPs, as well as the Zimmerman workflow processes. Trainings included an integrated scope into campaign and ad creation, budget pacing, audience and creative builds, as well as strategy processes.• Hosted and lead four-hour programmatic seminars once a week for all interns during the summer of 2023. Programmatic seminar sessions included a comprehensive dive into the programmatic DSPs utilized within Zimmerman, as well as Zimmerman’s strategies when handling multiple accounts.• Worked with Social, Media, Strategic Intelligence, Account Service teams, as well as technology partners, for digital media planning, insights, troubleshooting, recommendations, reporting, and delivery.

• Crafted and developed marketing effort strategies with the goal of increasing Dogs I Meet’s audience membership and engagement rates through consistent posting on multiple social media platforms such as Instagram and LinkedIn. Goals were accomplished through the utilization of Instagram’s latest content creation features (such as Reels), proactive/reactive engagement, giveaway opportunities, and more. • Created graphics on Canva pertaining to Instagram Reel covers, as well as for a strategic auction prize campaign, all aligned with Dogs I Meet's brand voice, tone, and messaging.• Created story articles pertaining to Dogs I Meet's Tales of Support page, a component of the DIM organization geared towards highlighting unique tales of how profound the impact dogs had and continue to have on their owners during the COVID-19 pandemic.• Created LinkedIn posts within a variety of categories, with topics including brand photography, Dogs I Meet's services, rescue efforts, inspiration, thought leadership, and more. For these posts, research was conducted pertaining to tips on brand marketing techniques, animal rescue organizations, dog ownership, health statistics and more, all within Dogs I Meet's brand voice and tone.

• Graduate Teaching Assistant for the Fundamentals of Speech course at Florida State University.• Oversaw approximately 60 students through three class sections.• Worked in tandem with the professor to educate students on crafting and delivering speeches.

• Built newsletters, created marketing materials for the Fluent in Floridian podcast, produced press releases, and managed clients' social media accounts.• Created social media content and assisted in the facilitation of PR initiatives for the client base.• Assisted in the production of content, digital assets, presentations, as well as other duties.

• Established the trajectory of the Hall Council for Traditions and Ragans dormitory halls by delegating responsibilities to hall council members, completed End of Month reports, and appointed residents to committees as needed.• Built community and enhanced the experience of living on-campus through hall programming, and advocacy for the needs of residents, and service.• Planned educational and recreational events while representing over 800 students.

• Created a more cohesive network among all entrepreneurship and innovation organizations in order to share events and opportunities on a larger scale for the benefit of Florida State University students.• Spread ideas, analyzed goals, and shared progress on initiatives and events for students.• Represented all Florida State University student interests in the fields of entrepreneurship and innovation.

• Planned biannual trips which included arranging 12+ agency tours, securing lodgings for 100+ club members, and leading outside fundraising efforts.• Planned and supervised bi-monthly general body meetings, which included booking guest speakers, intern panels, and organizing resume workshops.• Encouraged networking and assisted with Resumé, Portfolio, and LinkedIn development review.

• Created communication strategies regarding relevant research activities and results achieved to the research community, policy makers, the private sector and general public with the Center for the Study and Promotion of Communities, Families and Children team.• Developed scientific result dissemination documents through graphic representation of research findings and translate research findings into 1-2 page info sheets.• Created content for dissemination materials (website, social media, newsletters, press releases, videos, magazines, posters, leaflets) and ensured proper distribution at appropriate venues.

• Sourced DMC companies and hotel partners for MINI USA’s annual incentive rewards program, as well as created guerrilla activation ideas for MINI’s new electric vehicle launch at the LA Auto Show.• Assisted in developing both internal and client facing presentations for both Lavazza USA and MINI USA.• Reviewed and updated weekly brand ambassador reports to track program performance and ROI for FAIR, an app-based car leasing company.• Worked with various agency department roles and leverage as needed for account services, including Finance, Creative, and Production.• Attended and assisted with internal company and client meetings through note-taking, dialing-in, and producing meeting minutes with agency deliverables and next steps.• Relationship building with client through weekly status meetings as well as meeting in-person.• Researched current Experiential Marketing Initiatives in the industry.

• Worked as an undergraduate teaching assistant for Principles of Advertising class at Florida State University.• Liaison between professor and students by assisting with attendance, handouts, and office hours.• Supervised approximately 150 students.