MartechWeb/App AttributionMMMBuilding S2S Event Channels for Paid Media and Internal CommsData governance for products, paid media and growthDescriptive, predictive, prescriptive and diagnostic analysis of product usage

Infra MartechAttribution and modelingOptimizations and campaign creation (Acquisition, Activation, Retention, Monetization)Media buyingBI

Focus on CRO and Performance in a 9-digit budget. Design of results-oriented communication strategies. BI and Data Analysis oriented to incrementality.

Activities in the Innovation and Entrepreneurship Center, in the project "A Economia Digital passada a limpo". Editing and publication of 100 articles authored by several specialists, researchers, and executives that seek to answer, in an interrogative and provocative way, 100 questions and provocations about the theme, organized in 7 e-books.

Relationship with executives at the strategic level for the formulation of small, medium, and large corporate events, focused on content and networking of relevance to various audiences and sectors.

Econometrics tutoring of the Economic Sciences course. Time Series, SARIMA Models, Multivariate Models, Panel Data.