As a PhD Candidate, Researcher and Policy Academy Fellow at Newcastle University Business School, I am engaged in research at the intersection of business, policy and sustainability. I bring a unique blend of insight and creativity to my work, drawing from my MA in Arts, Business and Creativity, and a BA (Hons) in Music. In addition, I am the founder and owner of Ferric Media, where I provide strategic media consulting services, and Ferric Records, where I produce, curate and release music. My passion for creativity also extends to my involvement in social benefit-focused projects as a Fellow of the Royal Society of Arts. With a diverse skill set that spans academia, entrepreneurship, and the arts, I aim to make a positive impact through innovation, research, and creativity.