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At its core, market research is built upon being able to identify and analyze cultures at both a macro and micro level, sometimes even down to the culture within a specific consumer’s home. My background as a cultural anthropologist and a consumer insights analyst has informed my belief that true insights are found at the nexus of cultural patterns and consumer behavior.My work with the Shelton Group over the past several years has focused on informing corporate sustainability and social responsibility initiatives and strategy. I've seen firsthand how our research has been put into action and leveraged by a brand to do good both for the planet and their community. Consumers vote with their dollars, and we have a responsibility as marketers to make sure they're voting for the right companies.
Erm Shelton
View- Website:
- sheltongrp.com
- Employees:
- 70
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Director Of Strategic InsightsErm SheltonKnoxville, Tn, Us
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Associate Director Of Strategic InsightsShelton Group, An Erm Group Company Jun 2023 - PresentA unique hybrid of creative and research shop, the Shelton Group division of ERM specializes in the 'saying' of sustainability in order to help clients tell their sustainability story in an authentic way. As the Associate Director of Strategy and Insights, some day-to-day responsibilities include:- Consulting with clients on how to authentically integrate sustainability into existing brand strategies and prioritize areas of impact- Analyzing and gathering primary research data (both qualitative and quantitative) to glean consumer insights for use in brand strategies- Synthesizing insights into compelling narratives for clients and internal teams- Collaborating with creative teams to ensure creative content development aligns withresearch findings and strategy plans- Managing research projects from beginning to end, including methodology selection, proposalwriting, budgeting, timeline management, and account/client management- Leading a team of direct reports, ensuring team members receive the necessary level ofsupport and mentorship to complete assigned tasks- Developing and managing agency relationships with external vendors and client contacts
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Senior Analyst, Sustainability & Consumer InsightsShelton Group, Inc. Mar 2022 - Jun 2023
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Research Analyst, Sustainability & Consumer InsightsShelton Group, Inc. Jan 2020 - Mar 2022Knoxville, Tennessee Area
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Freelance Research AnalystIndependent Contractor May 2019 - Jan 2020-Aided and collaborated with existing agency and client-side research teams to complete research projects (responsibilities similar to those listed above)-Managed both analyst responsibilities as well as account executive responsibilities
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Research AnalystShelton Group, Inc. Jan 2019 - May 2019Knoxville, Tennessee Area
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Assistant Research AnalystShelton Group, Inc. May 2018 - Jan 2019Knoxville, Tennessee Area
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Research And Insights InternShelton Group, Inc. Oct 2016 - May 2018Knoxville, Tennessee Area
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Research Assistant And Processing InternUniversity Of Tennessee- Forensic Anthropology Center Aug 2016 - Dec 2016Knoxville, Tennessee-Collected research data in a field-based setting for the completion of a doctoral dissertation, including the scoring of sample progression and compiling results-Oversaw the processing and cataloguing of hundreds of sample items for use in current and future research projects -
Marketing InternElastic Pictures Jun 2015 - Dec 2015-Coordinated social media marketing, including the retroactive restructuring of social media platforms, the construction of a consistent style for future posts, editing published blog posts, and general website/blog management-Organically built a community by increasing Facebook page likes 220% (120 likes to 260 likes) and the weekly total reach by 13,000% (15 people to 1,903 people) within the first month -Researched potential clients and compiled results into client portfolios
Daniel Ford Skills
Daniel Ford Education Details
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Summa Cum Laude
Frequently Asked Questions about Daniel Ford
What company does Daniel Ford work for?
Daniel Ford works for Erm Shelton
What is Daniel Ford's role at the current company?
Daniel Ford's current role is Director of Strategic Insights.
What is Daniel Ford's email address?
Daniel Ford's email address is df****@****inc.com
What is Daniel Ford's direct phone number?
Daniel Ford's direct phone number is +186524*****
What schools did Daniel Ford attend?
Daniel Ford attended University Of Tennessee, Knoxville.
What skills is Daniel Ford known for?
Daniel Ford has skills like Wordpress, Microsoft Office, Writing, Public Speaking, Jmp.
Who are Daniel Ford's colleagues?
Daniel Ford's colleagues are Barbie Badazz, Jen Staudinger, Bob Wallace, Susannah Enkema, Shields Thompson, Mba, Jesu Sriba Singh, Chloe L..
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