I managed all marketing ( social media, google, email, and all physical promotions) for the TIME Hotel property in Liberia. I conducted market research and provided insight to the regional marketing team. Responsible for implementing global marketing campaigns at the property in Liberia. Grew social media following by 200%. Ran ad campaigns that boosted brand awareness and resulted in 4% conversion.

Led all aspects of marketing and contributed to product development for Switch2Zero, a tech platform empoweringusers to track and offset their carbon footprint.Key Achievements:1. Developed and executed data-driven marketing campaigns across social media (LinkedIn, Instagram, Facebook, Twitter), email, and paid advertising (Meta, Google Ads) with budgets ranging from £5,000 to £10,000. Increased website traffic by 400% and achieved a 5% conversion rate from leads to paying customers.2. Managed product launches for new features, crafting launch plans and promotional materials, resulting in a increase in user adoption.3. Generated high-quality content (emails, blog posts, social media content) tailored to target audiences, leading to a 20% increase in engagement metrics (likes, shares, comments).4. Utilized data analytics to measure campaign performance, track user behavior, and optimize strategies, achieving a reduction in cost per acquisition (CPA).5. Recruited and managed two summer interns, providing mentorship and developing their marketing skills.

Supported the development and execution of international marketing campaigns for the Innovation and Commercial Department, contributing to the growth of a leading logistics company.Highlights:1. Contributed to global marketing campaigns for new products and services, collaborating with cross-functional teams and external agencies.2. Led website optimization project, conducting site analysis, gathering data, and developing an information architecture that improved user experience and engagement.3. Managed an employee advocacy social media campaign, utilizing Oktopost to plan, create, and analyze content, leading to a [increase in website traffic/lead generation/brand awareness].4. Performed competitor analysis, using PowerBI to create data visualizations and generate insights to inform marketing strategy.5. Designed and edited marketing materials and sales collaterals using Adobe Creative Suite and Microsoft Office, ensuring brand consistency and clear communication.

• Developed marketing strategy for brand positioning and awareness and liaised with other departments to develop strategic plans.• Managed the official website (www.thekreativezone.com) redesign project using insights from data and analytics to update content, refresh layout and improve navigation.• Developed an excel data management tool that initiated proper tracking of customer experience and customer satisfaction rating.• Developed and facilitated the implementation of sales campaigns to acquire new clients. Grew clients by 30% in the first six months. • Facilitated the creation of marketing and advertising campaigns for clients using digital tools ( Facebook business manager) and print media, collected performance data, and developed reports for clients.• Developed, implemented, and reported on social media campaigns and grew digital reach by 70%.

• Supported the creation of a launch and fundraising strategy, making use of gofundme.com and social media platforms • Used adobe creative suites to design still and motion graphics content for Instagram, LinkedIn, and Youtube.• Supported generating local and diverse content, shooting video interviews and pictures.

• Developed and implemented marketing strategies to showcase and sell three exchange products. • Developed and implemented communication plans for external and internal stakeholders’ management.• Organized and implemented two virtual events that reached a total of 5000+ young people using Zoom and Facebook live• Customized global campaigns and implemented an integrated content calendar across Facebook, Instagram, and LinkedIn, increasing online following by 60% and ensuring effective community management across these social platforms.• Oversight of 5 local chapters' marketing plans and teams through a centralized effort achieved through weekly coaching meetings and monthly commission meetings

A technology company in the business of easing the struggles of transportation

Managed property listing Client experience management Sales meeting