Effectively reach out to targeted audience by directing and coordinating marketing and communications strategies for higher education programmes, keenly focused on community-based outreach promotion. I spearhead signature events and educational activities in conventional and virtual format in close collaboration with community, government bodies, and NGOs with a focus on attaining all set objectives within defined timeframe. I also devise and execute communication strategies across diverse… Show more Effectively reach out to targeted audience by directing and coordinating marketing and communications strategies for higher education programmes, keenly focused on community-based outreach promotion. I spearhead signature events and educational activities in conventional and virtual format in close collaboration with community, government bodies, and NGOs with a focus on attaining all set objectives within defined timeframe. I also devise and execute communication strategies across diverse range of digital platform. Following are my key contributions to the role:• Commended for successfully establishing the profiling mechanism for school outreach channels.• Increased the number of outreach events by +200% as maximised penetration and exposure of VTC.• Improved perception among stakeholders across different segments by driving production of flagship publications and content marketing on new digital media. Show less

Planned, developed, and implemented multi-channelled business strategy on language and cultural exchange programme for Hong Kong and Macau market. I liaised with partner schools across the globe and developed customised study programmes for local markets to attract potential students. Gained global perspective through worldwide meetings and meet colleagues around the world. Here are my notable accomplishments from the tenure:• Won number 1 position in sales volume growth among global… Show more Planned, developed, and implemented multi-channelled business strategy on language and cultural exchange programme for Hong Kong and Macau market. I liaised with partner schools across the globe and developed customised study programmes for local markets to attract potential students. Gained global perspective through worldwide meetings and meet colleagues around the world. Here are my notable accomplishments from the tenure:• Won number 1 position in sales volume growth among global offices by leading end-to-end operations of the Hong Kong office.• Developed the unique study/travel packages to draw the sales/enrollment• Spearheaded creative roadshow campaigns and digital channels while achieving KPIs on sales goal and public awareness. Show less