Lead a team of 30 content specialists – strategists, writers, editors, designers, and project managers – driving message development, storytelling, and content production for all of AT&T Business. Craft the AT&T Business content marketing strategy and messaging, ensuring consistency at all customer touchpoints. Led messaging strategy for the new AT&T Business brand value proposition, gaining buy-in from stakeholders and senior leadership across multiple organizations. Develop impactful thought leadership content strategies. Achieved an 83% lift in unique visitors to AT&T Business Insights blog and 44% lift in non-branded Page 1 rankings within 6 months of new strategy.Direct comprehensive end-to-end content production efforts for AT&T Business, delivering more than 1,000 writing, design, and video projects each year. Ensure creation of engaging, audience-tailored content while delivering consistent application of the AT&T Business brand strategy, identity, voice, and guidelines. Winners of 17 2023 AVA Digital Awards and 6 2023 Stevie Awards.Serve as ‘editor-in-chief’ responsible for content theme development and execution across all customer, analyst, and media touch points. Simplify customer wayfinding through standardized naming of portfolios, products, services, and solutions.

Led go-to-market strategies and served on the leadership team for the multi-billion-dollar AT&T Integrated Solutions and Consulting (IS&C) organization comprising nearly 1,000 employees and contractors.Exceeded revenue plans and increased opportunity funnel in 2021 and 2022.Led cross-functional team in collaboration with the AT&T Business Marketing organization for all internal and external IS&C marketing efforts.Drove campaigns embedding Integrated Solutions and Consulting into focused sales motions. Integrated and standardized AT&T Consulting services across the company’s product portfolio.

Responsible for AT&T Business messaging and naming, and content lead for the AT&T Business Summit. Streamlined naming and messaging for AT&T Business products, services, and solutions. Collaborated with multiple organizations to develop and implement consistent customer-centric messaging used across marketing, PR, digital, advertising, and sales. Co-led the development of the AT&T Business brand value proposition. Led the development of the AT&T Business Mobility value proposition and messaging, managing multiple stakeholders, contributors, and a messaging agency. Oversaw development of the AT&T Business Strategy presentation, the foundational document used by executives, sales, and marketing to tell the AT&T Business story. Collaborated with teams from every portfolio to update the document quarterly. Served as the strategic lead for developing the 2019 AT&T Business Summit customer event theme, business messaging, and content pillars. Coordinated first ever live 5G hologram interaction in the U.S. with multiple senior leadership teams and two production companies. Produced a 20-page DC Custom Comic Book telling the story of how AT&T 5G helped the Justice League save the world.Developed, wrote, and art directed main stage content for the 2018 AT&T Business Summit. Partnered with America’s Got Talent finalists Freckled Sky to tell the AT&T Business story through an interactive dance troupe, lighting, and technological performance. Created an audio and visual experience with a live 35-piece orchestra performing a custom piece of music.Guided executives in strategy and development of presentations, and writing of LinkedIn articles.Managed strategy and creative execution of new customer briefing center video. Winner of 2021 Webby Award Honoree – Video: Technology; 2021 AVA Digital Award, Platinum – Digital Video Creation, Motion Graphics Explanation.Produced the Ocean Network Express customer video, traveling to Singapore to coordinate the video shoot.

Co-led the Golin Dallas creative staff of 15 writers, designers, videographers and producers. Creative lead for the FedEx, FedEx Office, Adobe, and Mutual of Omaha. Social content lead for the Patrón account.Managed a copywriter, designer, and real-time engagement specialist supporting the global FedEx social media team with a focus on ideation and content creation for key business campaigns and brand reputation. Grew annual account revenue from $50,000 to over $1 million. Created and implemented the content strategy launching FedEx’s Snapchat channel. Executed a 31-video Mother’s Day social media marketing campaign garnering more than 1 million video views, 6 million impressions, and 88 percent positive sentiment.Led monthly content process for Patrón social media channels. Structured and scripted Patrón’s first chatbot for Facebook Messenger, Twitter, and PatronTequila.com garnering more than 320,000 exchanges in less than 4 months. First brand to implement Twitter Direct Message Cards. Winner of a 2017 W3 Silver Award. Executed Patrón’s first Facebook Live 360s for the #PatronTheSummer campaign.Ideated and executed content creation for the Adobe and Creative Cloud social media teams. Increased account revenue by more than 10% annually in two consecutive years. Grew engagement 3X in the first six months of content creation for Adobe Creative Cloud. Built the creative strategy for Adobe’s first Facebook chatbot campaign. 10-day campaign surpassed all goals with 11,000 messages and 50% of users engaging to learn more.Strengthened digital content practice as head of the Golin global digital content working group.Served as the global Golin champion for the Social Voice and Tone program.Headed facilitation of message map working sessions for Golin Dallas clients.Crafted new business pitches for wins including FedEx, Mutual of Omaha, and Frontera Wines.

Researched, sourced, wrote and posted multiple blog stories a week as head writer for ‘Think. Innovate.,’ the company blog of client Texas Instruments (TI). Wrote all social media posts related to blog stories for TI's Twitter, Facebook, Google+, LinkedIn and Instagram social channels. Through smarter use of paid social media, defined criteria for innovation content and a dynamic mix of stories, graphics and video, 'Think. Innovate.' saw a 185 percent increase in visits year-over-year (1Q 2014 vs. 1Q 2015). Created content for press releases, media pitches, fact sheets, talking points, audio news release scripts, corporate video scripts and contributed articles for a variety of Golin clients including TI and NRG Energy.Launched TI's 20th blog, 'Enlightened: The TI DLP Blog,' working closely with the client to determine content, timelines, audiences, paid social media strategy and KPIs.Conceptualized, produced and wrote the new diversity video for TI, a foundational piece of content for the company’s Diversity Fuels Innovation campaign.Wrote and produced real-time video content for TI at CES 2015. Shot and edited real-time video content at Autodesk University 2014. Developed and implemented the digital designer workflow and procedures as the resource manager for all designers in the Golin Dallas office. Certified media trainer, drawing on nearly a decade of industry experience.

Developed new strategy and launch plan for the TI company blog, driving a 91 percent increase year-over-year in blog views (Feb. 2012-Feb. 2013 vs. Feb. 2013-Feb. 2014).Established overarching messaging for new communications campaigns for TI and NRG Energy.Shot and edited videos for ‘Think. Innovate.,’ the TI.com videos webpage and TI’s YouTube channel, including overseeing and executing TI’s entire real-time video campaign for SXSW Interactive 2014.Copywriter for the student and career sites for ti.com.

Cultivated multiple story ideas on various beats including business, education, politics, sports, and transportation. Conducted interviews, wrote stories, and reported live under tight deadlines five days a week for CW 33 News at 5 p.m. and 9 p.m. Shot and edited my own stories twice a week.Posted all stories to CW33.com using AP style on P2P Web Posting or WordPress. Edited and submitted video to the News Distribution Network, a video wire service for hundreds of newspaper, magazine, television, and radio websites.Interacted with viewers via Twitter and Facebook accounts. Responded to viewer comments, concerns, and questions regarding aired stories and potential story opportunities.Responsible for managerial tasks including final approval of stories for our newscasts and assisting in publishing of web content.Winner of a 2012 Lone Star EMMY Award for Weather News Series. In April 2012, sent to cover the aftermath of a tornado that hit the small town of Forney, Texas east of Dallas. Spent three days in Forney covering the immediate aftermath of the tornado, the harrowing stories of survival and the emotional work of sifting through pictures and keepsakes that were scattered by the storm.Chosen by Tribune Broadcasting to cover Hurricane Isaac for its affiliates as the storm battered New Orleans in Sept. 2012. Performed more than 75 live hits for 14 different affiliates including WPIX in New York City, KTLA in Los Angeles, and WGN in Chicago.

Oversaw entire KFOX News at Nine weekend newscast, including making news content decisions, reading, writing, and approving scripts, writing an anchor package and managing a staff of seven. Enterprise stories as a general assignment reporter for KFOX News at Six, KFOX News at Nine, and kfoxtv.com three days a week with a focus on government issues.Redesigned and assisted in implementation of new internship program for the KFOX 14 newsroom. For the first time, KFOX 14 had a packet of information to give interns that included guidelines, rules, and expectations for the semester at the station. Aided in the review of intern applications, hiring of interns, and guiding interns while at KFOX 14. Worked with executive producer to review intern resume reels at the end of each semester and assign grades.Chosen to cover the second shuttle launch by El Paso astronaut Danny Olivas. Coordinated the travel, lodging, press credentials, and live coverage for KFOX 14 from Cape Canaveral, Fla.Sent to cover Super Bowl XLV for KFOX 14 in Dallas. Responsible for coordinating travel, lodging, press credentials, satellite truck and live shot location leasing rights, and researching, setting up, and executing Super Bowl stories related to El Paso. Spent entire week reporting live from Cowboys Stadium for KFOX 14 Morning News, KFOX 14 News at 5 and 9, and posting all stories to kfoxtv.com.

Turned a story on a daily basis for KFOX News at Nine including live shots, breaking news coverage, and writing for the website. Lead KFOX 14 reporter for the 2008 presidential campaign, covering every campaign stop in the Borderland including Barack and Michelle Obama, Hillary Clinton, Joe Biden, and John McCain. Conducted a one-on-one sit down interview with Sen. McCain when he was the Republican presidential nominee.Uncovered housing issues at Fort Bliss. In a series of investigative stories, military families came forward and shared poor living conditions including black mold, lead paint, and plumbing issues. Pressure by the investigative reports led to action by the Fort Bliss Command Sergeant Major and property manager Balfour Beatty Communities. Expert in El Paso City Council and El Paso County Commissioners Court issues through more than three years of weekly reporting. Became source for all things related to local politics in the KFOX 14 newsroom.Only reporter from El Paso sent to cover the first shuttle launch of El Paso astronaut Danny Olivas. Provided live reports from Cape Canaveral, Fla. including live coverage of the launch of STS-117.

Chosen as the lone on-air intern for FOX-7 during the summer 2005 semester.Found and pursued story ideas, setup and conducted interviews, wrote scripts, and presented a story once a week live on location or in studio for the FOX-7 “In The Morning” program.

Edited video and assisted the sports department. Production assistant for the “Sunday Sports Section.”

Wrote and edited VOs, SOTs, and VO/SOTs for affiliate stations.Assisted in creation, development, and completion of news stories.