Daniel Oftelie Email & Phone Number

Anaheim, CA, US

Irvine, CA

Irvine, CA

• Managed the ongoing development of a suite of four web-based, healthcare applications.
• Substantially revamped the user experience and interface of HIPAA Security Suite, resulting in a 77% increase in sales and a 62% reduction in customer support calls.
• Designed a web-based call-tracking system for a 2,000-member home health care supplier.

Orange County, California Area

• Designed the user experience for Florida's Health Insurance Marketplace in accordance with the requirements established by the Affordable Care Act of 2010.
• Solicited user stories, developed wireframes.
• Presented and justified designs to business, development, architecture, and management teams.

Irvine, CA

• Initiated the company's entire User Experience process.
• Developed user stories and personas, produced the MRD, the PRD, and a robust set of wireframes.
• Designed the user interface (UI) and overall UX for the CaseLink web application.

Venice, CA

• Planned and executed the social media marketing campaign and other traditional marketing efforts.
• Strategized the product's UX, which included the UI design of the Recargo.comwebsite and the Recargo iPhone application.
• Developed strategic plan for expanding the company's visibility through social media platforms such as Facebook, Twitter, and various industry-specific blogs.
• Created the company's internal CRM process using 37 Signals' HighRise.

Anaheim, CA

• Managed a six person in-house team plus external international consultants and contractors.
• Directed the redesign of Contiki websites in eight geographical regions with a focus on new customeracquisition. On the day of launch we saw immediate positive results including: o 75.6% increase in the average time.
• Strategized the company's SEO plan, instantly saving $100K annually by moving away from pay-per- click adword buys and relying instead on an organic search results program.
• Created Contikipedia which was measurably responsible for a 50% increase in registered users per month on Contiki.com.
• Identified the opportunity for and initiated the creation of a Global Operations Database with a web based interface for thousands of Contiki tours throughout the world. The entire multi-continent operations.
• With thousands of new, unique and relevant content, the site began to show up at the top of some of the company's most coveted search phrases without spending a dime on SEO.

Long Beach, CA

• Managed the user experience and strategic business growth of Dictionary.com, Thesaurus.com and Reference.com and associated projects.
• Spearheaded the redesign of Dictionary.com, Thesaurus.com and Reference.com resulting in an immediate 9% jump in traffic that sustained a competitive advantage over the primary rival, Answers.com.
• Persuaded the executive team to partner with Wikipedia which brought about a 10-20 million page view increase in monthly traffic immediately upon launch and a 300% increase in revenue for Reference.com.
• Conceived, researched, analyzed and proposed the Reference.com Fact of the Day and Dictionary.com Spanish Word of the Day targeted to new language learners which substantially increased the number of subscribers in the.
• Created the business development process and roadmap to successful growth.

Costa Mesa, CA

• Managed the production and strategic vision of the primary company website and over 250 customers' sites including high profile clients such as Walt Disney Parks, Major League Baseball, Carnegie Hall in New York City.
• Managed team of programmers, producers and designers. Liaised betweenMarketing and IT.
• Initiated a usability study consisting of user tests and a detailed analysis of user behavior. Produced both qualitative and quantitative results.
• Utilized various data and research that contributed to a throughput increase of over 500%.
• Proposed, designed and managed the implementation of a company-wide extranet. Features included a suite of streamlined request tracking/communication tools, which saved hundreds of thousands of dollars per year.
• Created a formal usability testing cycle, utilizing usability tests and analysis, that substantially increased the effectiveness of the company's website, and other interfaces.

Master Of Business Administration (Mba), Business Administration And Management, General

• Emphasis on Marketing and Technology Management • Voted “Most Innovative Thinker” by fellow MBA students, Class of '07.

Ba, Psychology

• Relevant coursework included Cognitive Psychology and Statistics.