Identify and pursue growth opportunities to help entrepreneurs with business finance solutions, specifically taking responsibility for Marketing & Sales - throughout the customer lifecycle (from See up to Care phase).

Taking responsibility for Marketing & Sales - representing the CCO role in the leadership team of New10 and within ABN AMRO.

In the role of Head of Customer Acquisition at New10, a SME lending startup of ABN AMRO, being responsible for customer acquisition for the online direct channel. In practice this means setting up and managing both the digital marketing & digital sales operations as well as the continuous improvement cycle on the complete funnel (from online marketing efforts to proposals for product scope improvements).Responsibilities after Go-live:- Reaching # of customer targets via customer acquisition plan, but also alignment with Product & Risk- Constant optimization-focus on growth via experimentation (insights gathering and collection, prioritization and execution of experiments, e.g via A/B testing)- Managing an operational team of 4 internals and chairing the required alignment meetings.- Consulting Leadership team on strategic decision making regarding customer acquisition- Subject matter expert customer acquisition towards scrum team - Implementation of Salesforce Marketing Cloud (Journey builder, Social Studio)- Data activation via getting a conversion probability model for media efficiency online- Focus on measuring everything (a.o GA360) and supporting data-driven improvementsBefore launching the startup I was responsible for timely delivery of:- Customer acquisition pitch- Agency selection of both an online marketing as an online sales agency- Translation of brand identity to assets needed for online identity: copy writing styleguide, website design concept, video guide- Digital strategy, specifically for performance: mix of digital media, budget allocation, choice of tooling- Implementation of tooling for tag management, analytics and user profile data (Google Tag manager, Google Analytics 360, Blueconic) - Setup of required advertising tooling (Google Marketing Platform - DV360 & Search ads, Google Ads, Facebook, Linkedin, affiliate marketing, etc)

In the role of Manager E-commerce for bijBouwe at this mortgage fintech startup responsible for Marketing and E-commerce, managing both the marketing & e-commerce operations as well as the continuous improvement of the website and sales funnel. Responsibilities after Go-live:- Development and execution of the marketing & e-commerce plan- Agile marketing way-of-working- CPO-driven budget and optimization-focus- Product owner bijBouwe.nl for acquisition, service and customer retention- Managing the operational team of internal and external resources- Hands-on involved and coaching/motivating the team members- Consulting C-level on strategic decision makingBefore launching the startup I was responsible for timely delivery of:- Marketing(communication) strategy: positioning, mix of owned/paid/earned media, - Brand identity (brand guide / copy writing styleguide / website design concept) with a coordinated team of external resources.- Online marketing & sales pitch- Operational online marketing & e-commerce plan - Marketing & e-commerce operations & processes

Various consultancy assignments in digital banking and insurance. Strategic: Consultancy on the implications of the digital transformation Tactical: Creation of integral digital marketing plans for lead generation and customer acquisitionOperational: project manager in realization of new MyZone-portalsClients include: ABN Amro, PGGM, Credit Agricole Consumer Finance, DASVirtual Affairs is setting new standards in digital finance solutions (banking and insurance).

As a senior e-commerce manager at this new banking initiative I was product owner of the public website Knab.nl, managing both the e-commerce operations as well as the continuous improvement of the website and sales funnel. Responsibilities:- Managing an operational team of two FTE: a community manager and a content manager- Coaching and motivating the team members- Development and execution of the e-commerce plan- Conversion rate optimization- Agile marketing- Scrum product owner in 2-weekly sprints for enhancing knab.nl- Responsible for external vendors and agencies- Functional owner of Sitecore- Consulting C-level on strategic decision making- Back-up for Head of Marketing & E-commerce in Management TeamBefore go-live I successfully completed multiple projects, see “Projects” for more information. Towards go-live I was a member of the Go-live board of Knab and was responsible for the actual launch of the Knab websites.

End-to-end responsible for managing the product range within execution-only, advisory and discretionary portfolio management. From adding products to the system to making sure clients had the required information available, but also responsible for relationship management of third-party and ING funds. Important milestones:- Complete migration of mutual funds from Vestima to Fundsettle- Communication to partners about disclosing distribution fees - Expanded the execution-only mutual funds range significantly- Expanded the execution-only product range with trackers

Primarily worked in a project environment: "See Projects"But next to the project activities I was responsible for:- Third party contacts for mutual funds, which involved both the legal agreements, as the commercial side

December 2008: 1st job in traineeship: Junior Product Manager SecuritiesJune 2008 - November 2008: 2nd assignment: see "Projects" December 2007 - May 2008: 1st assignment: see "Projects"