Dan Kennedy Email & Phone Number

Atlanta, Ga, Us

Seattle, Wa, Us

Joined this 66-year-old privately held National Seafood company with the tasks/responsibility for Developing Royal Asia Appetizers & Northern Chef value added Seafood products in the Midwest/Southeast Supermarkets. The primary focus was on the non-existent Frozen Grocery/Seafood/Deli business which had never been cultivated. Within the first 2 Years, generated +$1.75M in Incremental Yearly Sales Revenue By closing the distribution voids in PriceSmart, Ingles, Food City, Schnucks, Woodman’s, UNFI (Cub Foods), Rouse’s, Festival, and Local Independent Supermarkets.Successes In the existing base business;• Harris Teeter Frozen Grocery – 2024 Increased Sales Revenue by +68% by gaining authorization on Royal Asia Vegetable Spring rolls & enhancing the Promotional Calendar that accelerated Velocity. • Harris Teeter Seafood – Expanded the Portfolio by selling Wild Baja Shrimp rings and Chilean Sea Bass Steaks• Cost U Less Frozen Grocery/Seafood– Grew the Yearly Business to +$345K, + 45% with 7 New SKUs and adding timely promotional events with the best sellers.• HyVee “ Hot Asian Case” – secured 2 Entress for an early 2025 Rollout in their HyChi stores, Royal Asia Korean BBQ Beef and Northern Chef Boom Boom Shrimp & Sauce. Projected Sales +$10M First Year.

Auburn, Me, Us

Join a startup CPG Frozen Food Premium Seafood Meals company with $8M in Sales Revenue in 2019. Projected Sales Revenue in 2021 at $19.5 M. + 51% over PY. In the first 90 days, Consolidated, Added, and strengthened the Broker network, Managed the Portfolio to reduce non-performing SKUs, and increased Distribution on the Top Revenue packages. Developed the 2021 Promotional Calendar that was efficient and took into account seasonality while reducing spending by 2%. Exit non-profitable Distributor networks. • Increased New Distribution in over 25 Existing Base and new accounts, doubling the average # of SKUs per account from 4 to 8. Gained over +15,000 New Total Distribution points.• Secured new incremental distribution with Walmart in over 2,600 stores with 4 packages that will be generating more than $6,200,000 in Sales Revenue in the first year alone.• Expanded and strengthened our Portfolio at Target with authorization on 3 new Packages (Shrimp Fried Rice, Pesto Penne & Tomato Tortellini). Target now has +11,000 TDPs. SJ is now the 5th Largest Frozen brand and growing by +40%.

La Palma, Ca, Us

Developed and grew national accounts, and promoted to Sensei of Sales after 18 months due to excellent sales performance. Led five direct reports, including national and regional retail, dollar stores, and food service and vending accounts, as well as a strong broker network. Directed portfolio management, including both frozen branded and private-label products, as well as Annie Chun’s shelf-stable product line. • Doubled Kahiki frozen branded sales over a four-year time frame with rollout and execution of 22 new packages, with incremental distribution in major accounts and core markets. Expanded Distribution in all channels of trade. • Increased supermarket channel sales performance by over 32% with record gains in new distribution ACV% on multi-serve frozen meals and appetizers. • Secured new distribution in Kroger’s with 11 new packages after ten non-buying years, generating more than $1,000,000 in revenue.• Worked closely with Whole Foods Mid-Atlantic chefs to develop ABF tempura chicken for in-store hot bars.o Expanded distribution into Whole Foods Southeast and Whole Foods Northeast divisions that represented $3,500,000 in annual divisional sales. • Succeeded in transitioning Sam’s Club business from one SKU to four SKUs, while growing market share and achieving double-digit sales growth YOY.• Acquired Sam’s private-label tempura chicken business for 2020, with projected annual sales of $11,000,000.• Expanded the number of private-label offerings in Aldi, from four to 12 packages in less than two years, resulting in an additional yearly revenue of $2,100,000.• Signed first-ever, two-year exclusive base business contract with Aldi, securing $9,500,000 in sales revenue.• Developed relationships and secured business with Amazon in five markets, including Boston, Chicago, New York, Baltimore, and Washington, D.C.

Brought on to build and oversee a complete sales/merchandising organization, along with processes and talent deployment. Supervised 16 direct reports in driving all aspects of new business development, distribution, merchandising programs and brand positioning. Key account management included Publix, Dollar General, Kroger (Atlanta/Nashville divisions) and Winn-Dixie/BI-LO/Harvey’s.* Rolled out a WMSC dedicated merchandising effort that expanded sales by over 70% vs. non-dedicated WMSC stores.* Improved Publix sales revenue by over 32% annually through permanent secondary displays, more stores purchasing and changes to the 2014 promotional schedule.* Grew sales revenue for Kroger – Atlanta by 41% after securing 100% of “Jar Dip” distribution and tie-in displays with Corona and Miller Brewing.

Dayton, Oh, Us

Hired to turn around an unprofitable Snack Food company that was losing millions of dollars annually. Oversaw group of eleven managers and 24 sales professionals in guiding sales operations, marketing strategies, national chain interaction and network of over 360 distributors.* Directed the entire launch lifecycle of the “Kettle Cooked” line that contributed over $4M in incremental revenue.* Secured and retained the $2M Dollar General account despite competitive marketplace threats.* Earned a reputation for continually growing the WMSC snack business every year through unique solutions, such as custom pallet programs.

Charlotte, Nc, Us

Reversed negative performance of national CPG company and expanded market presence within 12 months. Held P&L accountability for this DSD and vending business with a team of nine regional managers, HR staff and over 500 sales associates.* Enhanced sales revenue trends by over 18% by realigning and segmenting the sales organization, while introducing market development managers into core markets.* Conceived and implemented a full range of business and people performance plans at all levels that greatly improved organizational efficiencies and staff engagement.* Added $1.15M in gross profit to the 2003 budget after initial hiring through better productivity and cost management efforts.

Vice President of Sales & Marketing - Denver - Western Beverage Co ( 1999 - 2003)General Manager Corporate - South Calif/Nevada - Miller Brewing Company (1994 - 1999)Vice President of Sales - Borden Snacks Group (1988 - 1994)Division Sales Manager - Frito Lay (1979 - 1988)Held corporate and field management positions with national market leaders. Consistently met or exceeded revenue targets, business objectives and sales goals in very competitive market niches. Gained hands-on expertise in directing large product portfolios, multi-state territories, important account acquisition, distribution dynamics, network efficiencies and cross-functional teams.