My role usually involves helping clients research, draft, and edit content for marketing and outreach purposes. That includes email content, blog posts, white papers (including technical white papers), documentation, social media posts, video/audio scripts, and product descriptions.Where necessary, I optimize the content for search engines (SEO), which involves keyword research done manually (using the Keyword Golden Ratio methodology) or through tools like Semrush and appropriate placement of the keywords (or phrases) within the content. I also design and implement sales funnels and write the content for landing pages. When required, I publish and engage communities on CMS such as WordPress, MailChimp, and social media platforms.Notable achievements include:>Enabling Web3 projects to raise funds to hundreds of thousands of dollars in Initial Coin Offerings (ICOs) and Initial Dex Offerings (IDO) with the help of persuasively written white papers.>Having web content rank on the first Search Engine Results Pages (SERP).>Increasing lead generation and sales conversation rates of over 10%. >Growing email subscriptions, social media following, and blog views and readership.

SoundsOfThings is a technology company that is building solutions that enable people to enjoy the magic of sound. It, in particular, makes it possible for individuals to generate and share unique sounds within geo-locked digital villages. The company uses blockchain to turn user-generated audio content into assets that can be traded in an open market. My role involved refining the project's core message, especially on its core digital platforms. I also helped author the project's white paper and create social media and blog content.Notable achievements include helping the company acquire seed funding by articulating its concept for investors in the white paper.

Club Swan is a Web3 concierge service for luxury travelers. My role at Club Swan involved contributing to the development of a data and research-driven content marketing strategy and serving as the lead content creator for marketing campaigns through the web (blog), email, and social media.Notable achievements include:>Increased ranking of key cornerstone content on SERPs, especially on critical keywords and phrases.>Contributed to a remarkable increase in lead generation and conversions, with monthly sales exceeding $200k in two years.>Helped to increase social media following through engaging content, with the most success achieved on Facebook, where we crossed 120k followers.

AN Digital is a marketing agency focusing on technology startups, including those building blockchain technology solutions. My primary role was to create search-engine-optimized (SEO) web content for AN Digital’s Web3 clients.

Creating and editing web content

My responsibilities included:=>Finding interesting stories=>Doing research on the stories =>Reaching out to potential sources=>Interviewing sources mostly through video calls=>Drafting the news or feature article =>Making the article ready for editing=>Working with the editor to get rid of any factual and grammatical errors =>Submitting the article to the publisher =>Responding to reader comments

My responsibilities included:=>Writing blog posts about Bitcoin ATMs=>Writing company press releases=>Writing company newsletters

My roles included interviewing individuals within the crypto space and writing feature articles. I also wrote breaking news articles and news roundups.Notable lessons include;> How to find news to cover.>How the editorial production process works, from the choice of ideas, creation, editing, and review to publishing the content.>The importance of attention to detail in content generation and publishing.>How to seek expert opinion for content that needs it.

Researching and writing articles on the use of Bitcoin for gambling

Writing articles on cloud-based ERP solutions for schools.Edcited.com

Writing lifestyle, motor and financial content for a blog

Maintaining a blog about home security