- Led the company's efforts to expand its LATAM market reach and share in the facade business, creating a centralized technical and management team that have successfully achieved 20% growth in 2024, 9% growth in profit margin, and propelled project pipeline by 300%- Created and implemented the company's CRM and Partner Portal for commercial and service areas' performance tracking and process efficiencies, with a deep cultural mindset shift to focus on customer satisfaction and cross-functional communication- Cultivated a culture of innovation within the company, resulting in the launch of 2 successful new high value added product lines in the last 2 years (CompactSlab and DuraOPAK). Widening our portfolio in new profitable categories with sales growth in the first year of 61% and 22% respectively. Currently working in 3 new product launches- Developed the company's first North American subsidiary (LCC), that has directly increased the region's service platform, brand and product market awareness, and has driven sales of $600K USD in 2023 with an expected growth of 70% for 2024- Co-developed a new production capacity/pricing structure in 2024 to improve EBITDA results, with immediate actions that triggered in less than 4 months a 200bps increase

- Managed the McDonald's global account, with over $3M USD yearly turnover. Establishing distribution channels and processes to deliver service excellence worldwide. This account has propelled Lamitech's global brand awareness and growth initiatives for new accounts- Developed and implemented export's customer service metrics and talent management program to maximize customer satisfaction, achieving consistent results of 97% in 2023 from 84% in 2020- Managed the development of the table-top market in Europe, establishing Lamitech as an exclusive supplier for the top 3 Portuguese terrace manufacturers with annual turnover of $2M USD, and promoting in the company new top quality processes in digital printing and machining

- Defined a methodology through primary and secondary research along with qualitative and quantitative data to identify the Return-on-Investment of past company events produced and unveil the group’s tangible and intangible results to the company.- Created and established a sustainable model from planning, collecting, analyzing data and reporting ROI for future events.- Managed ISS partner portal ensuring flow of communication between product managers and partners, maximizing new product launch sales potential and increasing lead generation.

- Established customer and competition mapping for drilling measurement equipment and evaluated market potential in Colombia and Brazil.- Developed sales strategy based on customer insights for drilling instrumentation portfolio in the Colombian and Brazilian market.

- Managed sales and marketing strategies in the United Kingdom, Belgium, Italy, Singapore, Israel, South Africa, Mexico and Brazil. - Developed tactics to ensure market share and profitability in each region through consistent work of value/product mix strategic assortment according to each market’s demands and needs.- Developed and launched exclusive representation brands such as Laminam (Italy) and AcquaFloor (USA/China) in South America, accomplishing product line extension and market opportunities.- Implemented service metrics of operational excellence, throughout manufacturing process until order dispatch, ensuring optimal client service and fast reorder rates and accomplish sales increase in 2011.

- Led an inter-disciplinary team on the construction and implementation of supply chain model and demand planning process, aligning operational service and sales objectives with logistics resources and capacities through cultural, technological and process restructuring; decreased inventory around 30 stores without compromising service levels.- Established stock slow-movers and product categorization processes to simplify and quicken inventory rotation, contributing to the company’s cash flow and purchase budget.

- Accomplished consecutive and sustainable sales growths over since 2006 through design of category synergies and store exhibition appropriate mix, creating a complete product solution for kitchen remodeling customers.- Negotiated the kitchen business portfolio enlargement with Chinese suppliers, accomplishing category renovation; increasing business profit through purchase cost reduction.

- Executed imported porcelain tiles category strategy, setting the company as national pioneer- Redesigned national sales force training program through sales simulations, service focus and product/solution mapping.