Daniel Österlund Email and Phone Number
Daniel Österlund work email
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Daniel Österlund personal email
I love retail, whether in store, digital or elsewhere. I love working with people, bringing teams together, making people enjoy and feel good about themselves and their work. I love to bring about real change and tangible results for both coworkers and customers. As Director of Sales I lead a team of our most experienced project managers, client directors and strategists who help clients achieve great results in their business. Together, we advice in digital marketing and sales with a focus on digital strategy and transformation, e-commerce and digital marketing issues across various industries. For me, it's in retail in particular. I am an experienced sales and marketing leader, e-commerce manager, management consultant, and project leader. I have managed Nordic businesses with great incremental growth in e.g. Microsoft and have managed internal and external teams nationally and internationally. I've consulted in the retail, telecom, travel, housing and the banking industry, with a focus on revenue growth through conversion, usability and partnerships. I have experience from large international corporations, migration projects and channel integration projects.The most common descriptions of me in customer and colleague evaluations are: collaborative and unifying, analytical, creative.Specialties: retail, sales strategy, international e-commerce, channel integration, consumer behaviour, digital marketing, Nordics, global.
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Vd And Managing DirectorMirado ConsultingStockholm County, Sweden -
Senior Client Director, Strategic Accounts, Sales And ProjectsComprend Aug 2023 - PresentStockholm, Stockholm County, SeSenior Client director and Strategic Advisor for some of the largest companies in consumer retail, eg IKEA and Stadium. Focus on digital marketing, e-commerce, and consumer experiences across physical and online platforms. Drive team deliveries in analytics and insights globally. And continue to drive digital transformation projects to change strategy, personalize marketing, architect site design and content. - Head up our major clients in Analytics, CRO and Tag Management etc- Team of 10 consultantsClients eg, IKEA, Stadium, SEB, Assa Abloy. -
Head Of Sales & Client Management, Operational Manager Stockholm AgencyComprend Oct 2020 - Aug 2023Stockholm, Stockholm County, SeLead a team of our most experienced strategists, client directors and project managers who help clients achieve great results in their business in Stockholm, managing >100M SEK annually. Tasked to drive the integration of the Nordic Morning and Comprend Business and sales teams.Head up our sales efforts with current and new clients for Stockholm and across the Nordics. Advice in digital marketing, communication and sales with a focus on digital strategy and transformation, e-commerce and digital marketing issues across various industries. - Head up sales across Nordics- Accountable for +110M/year in revenue- Agency operational manager, Stockholm- Manage 12 direct reports- P/L responsible
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Client Director, Strategic Accounts And ProjectsComprend Sep 2017 - Oct 2020Stockholm, Stockholm County, SeClient director and Strategic Advisor for some of the largest companies in consumer retail, eg ICA and Telia. Focus on digital marketing, e-commerce, and consumer experiences across physical and online platforms. Drive digital transformation projects to change strategy, personalize marketing, architect site design and content. Nordic Morning is a Data and Insights driven Service Design and Digital Marketing agency. We drive actual change for clients in the following areas: - Service design & development - Data driven content (video, animation, photo, digital, copy etc) - Performance marketing (eg SEM/SEO, Display and Social) - Digital strategy and transformation - Analytics and insightsClients include ICA, Telia, L’Oréal, Avanza, Försvarsmakten, Finnair and many more.
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Accredited TeacherMedieinstitutet Sep 2020 - Oct 2022Bromma, Stockholm, SeRegularly teach classes in strategic marketing, e-commerce, consumer behaviour, channel strategy -
Manager And Management Consultant – E-Commerce, Digital Strategy And TransformationAcando Aug 2016 - Sep 2017Helenelund, Stockholm, SePart of the Digital Strategy and Transformation team. Project lead digitalization projects to improve e-commerce sales efficiency, end user usability and overall increased sales. Formulated, established and implemented new sales methodology, organization and strategy. Developed new marketing and product concepts. Customers varied from small entrepreneurial start ups to global corporations across industries in both retail and online. -
Team Lead - Marketing & SalesAcando Feb 2016 - Aug 2016Helenelund, Stockholm, SeManaged direct reports, goal setting and follow up, training, team leadership, budget administration, resource planning, recruitment and laying off etc. Part of the business unit leadership group.
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Management Consultant - Marketing & SalesAcando Aug 2015 - Aug 2016Helenelund, Stockholm, Se
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Nordic E-Commerce ManagerMicrosoft Nov 2012 - Jun 2015Redmond, Washington, UsMain accomplishments:• Launched a new store platform 2012• Triple digit growth YoY based on enrollment of new Partners, Rolling out new Products, increasing both Traffic and Conversion etc. • World’s highest Conversion and Average Order ValueManaged all Nordic consumer sales online, including www.microsoftstore.se/dk/no/fi.Managed sales to existing and new customers in various sales channels (SEO/SEM, social, affiliate, partner based, email, automatic renewals, OEM, and product generated sales. Responsible for formulating and executing the Nordic sales strategy including pricing, bundling, merchandising, promotional and brand campaigns, up- & cross-sell strategy, usability, functionality and design, optimization testing and analyses. Correlated teams in the US, Ireland, England, Germany and the Nordics, such as regional third party vendor accounts in paid search, affiliate sales, platform supplier etc and internal teams like operations and design. Managed direct reports. -
Accredited TeacherIhm Business School Sep 2011 - Sep 2014Gothenburg, Vastra Gotaland County, SeTaught classes in e-commerce, consumer behaviour, channel strategy -
Nordic E-Commerce ManagerSymantec (Norton) Aug 2007 - Nov 2012San Jose, California, UsMain accomplishments:• Significantly increased the Average Order Value thru changed merchandising, pricing and up- and cross-sell alternatives• Greatly improved Conversion rate through changed design and copy in the cart• I first introduced a number of best practices that were implemented globally• Fastest growing region and boasted with a YoY growth of more than 25% on a mature market• Grew the Nordic business to become the 4th largest in the world and the 2nd largest in EMEARewarded with a Standing Ovation Award in December 2009 and April 2011, the highest award in the company for Innovation and Action to drive sales. I was awarded again in April 2012 as an "Idea Innovator".I project led new initiatives and correlated teams in the US, Ireland and the Nordics with overall responsibility for sales in the Nordics and Baltics. Responsible for automatic and manual renewal flows as well as acquisition flows, including email, SEO and SEM, affiliate and home page sales.Through overall improvements and alignment with retail I increased the Nordic online sales more than any other region/country in Europe. -
Business ConsultantAgens Ab Sep 2006 - Mar 2007Assisted companies to formulate strategies around its communication and sales processes for more efficient consumer relationships. These were anchored and implemented as new concepts, strategies and process.
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Phd Candidate/ ConsultantStockholm University Sep 2002 - Jul 2006Stockholm, SeLectured (academics and business) and published articles related to:• How and why consumers use different types of interaction with a service provider (e g store/branch, telephone and internet)• What the implications are in terms of sales and revenues• How sales and revenues can be improved by integrating sales strategy across channels and by aligning internal units and processesParticipated actively in research projects with SEB and Ving. -
Teacher And Seminary Leader, School Of BusinessStockholm University Sep 2001 - Apr 2005Stockholm, SeLectured, led seminaries and supervised thesis in marketing. I was the first student ever to be hired while still a student. Thereafter, I was recruited to the PhD program.
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Marketing & EventsOwn Company Apr 2000 - Apr 2004Planned and executed various events and marketing activities mainly towards university students.Prepared, conducted and analysed deep interviews and focus groups.
Daniel Österlund Skills
Daniel Österlund Education Details
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Stockholm UniversityConsumer Behaviour And E-Commerce -
Stockholm UniversityConsumer Behaviour And Strategic Marketing
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Adolf Fredriks Musikklasser
Frequently Asked Questions about Daniel Österlund
What company does Daniel Österlund work for?
Daniel Österlund works for Mirado Consulting
What is Daniel Österlund's role at the current company?
Daniel Österlund's current role is VD and Managing Director.
What is Daniel Österlund's email address?
Daniel Österlund's email address is da****@****ing.com
What schools did Daniel Österlund attend?
Daniel Österlund attended Stockholm University, Stockholm University, Adolf Fredriks Musikklasser.
What are some of Daniel Österlund's interests?
Daniel Österlund has interest in Social Services, Trekking And Music, Interior Design And Architecture, Civil Rights And Social Action, Disaster And Humanitarian Relief, Tennis, Human Rights.
What skills is Daniel Österlund known for?
Daniel Österlund has skills like E Commerce, Strategy, Marketing Strategy, Management, Marketing, Sem, Online Marketing, Business Strategy, Seo, Marketing Management, Digital Marketing, Social Media.
Who are Daniel Österlund's colleagues?
Daniel Österlund's colleagues are Yoel Valladares, Rozhan Asadi, Gregory Nasco, Leonid Minaiev.
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