Daniel Österlund Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Se

Senior Client director and Strategic Advisor for some of the largest companies in consumer retail, eg IKEA and Stadium. Focus on digital marketing, e-commerce, and consumer experiences across physical and online platforms. Drive team deliveries in analytics and insights globally. And continue to drive digital transformation projects to change strategy, personalize marketing, architect site design and content. - Head up our major clients in Analytics, CRO and Tag Management etc- Team of 10 consultantsClients eg, IKEA, Stadium, SEB, Assa Abloy.

Stockholm, Stockholm County, Se

Lead a team of our most experienced strategists, client directors and project managers who help clients achieve great results in their business in Stockholm, managing >100M SEK annually. Tasked to drive the integration of the Nordic Morning and Comprend Business and sales teams.Head up our sales efforts with current and new clients for Stockholm and across the Nordics. Advice in digital marketing, communication and sales with a focus on digital strategy and transformation, e-commerce and digital marketing issues across various industries. - Head up sales across Nordics- Accountable for +110M/year in revenue- Agency operational manager, Stockholm- Manage 12 direct reports- P/L responsible

Stockholm, Stockholm County, Se

Client director and Strategic Advisor for some of the largest companies in consumer retail, eg ICA and Telia. Focus on digital marketing, e-commerce, and consumer experiences across physical and online platforms. Drive digital transformation projects to change strategy, personalize marketing, architect site design and content. Nordic Morning is a Data and Insights driven Service Design and Digital Marketing agency. We drive actual change for clients in the following areas: - Service design & development - Data driven content (video, animation, photo, digital, copy etc) - Performance marketing (eg SEM/SEO, Display and Social) - Digital strategy and transformation - Analytics and insightsClients include ICA, Telia, L’Oréal, Avanza, Försvarsmakten, Finnair and many more.

Bromma, Stockholm, Se

Regularly teach classes in strategic marketing, e-commerce, consumer behaviour, channel strategy

Helenelund, Stockholm, Se

Part of the Digital Strategy and Transformation team. Project lead digitalization projects to improve e-commerce sales efficiency, end user usability and overall increased sales. Formulated, established and implemented new sales methodology, organization and strategy. Developed new marketing and product concepts. Customers varied from small entrepreneurial start ups to global corporations across industries in both retail and online.

Helenelund, Stockholm, Se

Managed direct reports, goal setting and follow up, training, team leadership, budget administration, resource planning, recruitment and laying off etc. Part of the business unit leadership group.

Helenelund, Stockholm, Se

Redmond, Washington, Us

Main accomplishments:• Launched a new store platform 2012• Triple digit growth YoY based on enrollment of new Partners, Rolling out new Products, increasing both Traffic and Conversion etc. • World’s highest Conversion and Average Order ValueManaged all Nordic consumer sales online, including www.microsoftstore.se/dk/no/fi.Managed sales to existing and new customers in various sales channels (SEO/SEM, social, affiliate, partner based, email, automatic renewals, OEM, and product generated sales. Responsible for formulating and executing the Nordic sales strategy including pricing, bundling, merchandising, promotional and brand campaigns, up- & cross-sell strategy, usability, functionality and design, optimization testing and analyses. Correlated teams in the US, Ireland, England, Germany and the Nordics, such as regional third party vendor accounts in paid search, affiliate sales, platform supplier etc and internal teams like operations and design. Managed direct reports.

Gothenburg, Vastra Gotaland County, Se

Taught classes in e-commerce, consumer behaviour, channel strategy

San Jose, California, Us

Main accomplishments:• Significantly increased the Average Order Value thru changed merchandising, pricing and up- and cross-sell alternatives• Greatly improved Conversion rate through changed design and copy in the cart• I first introduced a number of best practices that were implemented globally• Fastest growing region and boasted with a YoY growth of more than 25% on a mature market• Grew the Nordic business to become the 4th largest in the world and the 2nd largest in EMEARewarded with a Standing Ovation Award in December 2009 and April 2011, the highest award in the company for Innovation and Action to drive sales. I was awarded again in April 2012 as an "Idea Innovator".I project led new initiatives and correlated teams in the US, Ireland and the Nordics with overall responsibility for sales in the Nordics and Baltics. Responsible for automatic and manual renewal flows as well as acquisition flows, including email, SEO and SEM, affiliate and home page sales.Through overall improvements and alignment with retail I increased the Nordic online sales more than any other region/country in Europe.

Assisted companies to formulate strategies around its communication and sales processes for more efficient consumer relationships. These were anchored and implemented as new concepts, strategies and process.

Stockholm, Se

Lectured (academics and business) and published articles related to:• How and why consumers use different types of interaction with a service provider (e g store/branch, telephone and internet)• What the implications are in terms of sales and revenues• How sales and revenues can be improved by integrating sales strategy across channels and by aligning internal units and processesParticipated actively in research projects with SEB and Ving.

Stockholm, Se

Lectured, led seminaries and supervised thesis in marketing. I was the first student ever to be hired while still a student. Thereafter, I was recruited to the PhD program.

Planned and executed various events and marketing activities mainly towards university students.Prepared, conducted and analysed deep interviews and focus groups.

Ph.D. Candidate, Consumer Behaviour And E-Commerce

Master, Consumer Behaviour And Strategic Marketing

Education record