Product Marketing Manager
Estores Group
• Responsible for driving and Project Managing web analytics, search engine optimization, search engine marketing, information architecture redesign, site redevelopment, email marketing, product merchandising, A/B and multivariate testing, and marketing research for BridalPeople.com, Estores Group’s flagship $3 Million Dollar retail Bridal Store. • Responsible for all stages of plan discovery, design and development based upon cost justification through calculatingROI.• Increased sales conversion rates by 75% within 5 months for BridalPeople.com. Increased organic search traffic by 20%. Increased email campaign effectiveness by 70%. Increased return customer purchases by 55%. Established content standards and practices for creation of all intellectual assets, and managed a production staff of 4 people.