Commercial Director
• Built and led a 30-person team, which scaled the company from 150 to 2,500+ customers• Negotiated with the CEO and Director of Product to shift from a purely product-led to a hybrid product- and sales-led approach to customer acquisition, leading to a 70% increase in sales conversion• Spearheaded OKR implementation at the company, consolidating target projections with the CEO and conducting weekly cross-functional meetings with product, engineering, credit, and design teams, resulting in improved internal progress tracking• Developed sales and customer success processes, including pipeline creation in HubSpot, team development through SPIN sales techniques, and the implementation of variable compensation for commercial teams, reducing monthly churn by 60%