Daniel Paulling, Ma, Cmp Email & Phone Number

Sarasota, FL, US

• Lead strategic communications and content initiatives for a national governing body in the swimming industry, reaching an audience of over 100,000 people.
• Revamped internal newsletter design and content, fostering improved organizational alignment.
• Enhanced web article traffic by 125% through targeted SEO and user experience improvements, significantly growing organic reach.
• Elevated external newsletter open rates to 45% and click rates to 20%, surpassing industry averages by leveraging analytics for timing and subject line optimization.
• Managed budget and coordinated with 35 freelancers to support content production and marketing initiatives.

• Streamlined brand communication by enforcing a consistent voice and style across various platforms.
• Developed and implemented content strategies that significantly enhanced organic reach and engagement.
• Directed a team in a fast-paced environment, prioritizing data-driven decision-making and effective storytelling.

I help plan the programming for IABC’s World Conferences.

Philadelphia, Pennsylvania, United States

I create online and in-personal professional development events for the members of the IABC Philadelphia chapter in this volunteer role.

• Produced 1,600 pieces of content, establishing reputation as a leading source for University of Mississippi athletics news.
• Implemented innovative reporting techniques, resulting in comprehensive profile, feature, and investigative articles.
• Enhanced coverage by supplementing traditional reports with multimedia content, including livestreams and podcasts.

• Streamlined complex narratives, ensuring accessibility and relevance to a diverse readership.
• Successfully increased annual pageviews by 110%, from 1 million to 2.1 million, through strategic content planning.
• Recruited and managed a skilled team of four freelancers, optimizing budgetary resources and elevating content production.

• I covered Murray State athletics and high school sports.
• Stepped into a leadership role in the sports department after the newspaper reassigned its sports editor
• Pushed through a redesign of the sports section to provide more space for news stories
• Produced an editorial calendar each day for the sports section
• Used subscriber data to create new coverage plan

• I covered the Baltimore Ravens, colleges, high schools, and auto racing.
• Took a leadership role in the sports department after the newspaper laid off sports editor.
• Covered Super Bowl–winning Baltimore Ravens, three colleges, and 10 high schools.

I worked as a general assignment reporter for the largest newspaper in Alabama, covering 16 high schools, SEC and other Division I athletics, Class AA minor league baseball and NASCAR.

I covered Kansas City pro sports teams, NASCAR, colleges, high schools and athletes in the community for newspaper that won APSE Triple Crown honors.Successes: Broke story of big-money free agent signing Gil Meche switching from being a starting pitcher to reliever because of shoulder issues and several stories regarding player transactions.

I covered the Texas Rangers full-time and several other teams, including the Los Angeles Dodgers, Boston Red Sox and New York Yankees, during internship.Successes: Had off-day Red Sox feature presented on MLB Network and broke story on Rangers prospect Michael Main suffering from undiagnosed viral infection.

I worked full-time on USA Today's baseball desk, where my responsibilities included handling breaking news, enterprise, feature and spot news stories. I also teamed with fellow reporters on national stories and pitched and developed several story ideas for the nation's third-largest paper.

I covered the Sanford River Rats, a member of the Florida Collegiate Summer League. The league based in central Florida is filled with college players using wood bats that allowed professional scouts to better judge their talent than the metal bats then used in college baseball.

Master'S Degree, Journalism

Bachelor'S Degree, English

Activities and Societies: Swam competitively for four years and was captain senior year