Daniel Paz De Los Rios Email and Phone Number

• Led digital transformation processes for Consumer Goods, Airline, and Steel industries, achieving a 30% increase in operational efficiency and a 40% reduction in time to market.• Maintained alignment with vision, strategy, value case, solution objectives and KPIs, ensuring 100% continuity of the region's most critical projects with SAP.

• Implemented SAP's growth strategy in Colombia's largest energy business group, the third largest in Latin America, achieving a total revenue growth of 40% through the implementation of 4 monitoring pillars.• Ensured the relevance and value SAP brings to the Business Group's global operation through an adoption and consumption strategy, leading to the renewal of 98% of all consulting and cloud services.• Led a senior team (extended to 60 people, 6 direct reports) in sales, marketing, technical support, value engineers, and post-sales, collaborating with the ecosystem to strengthen the strategy and impact on the client.• Received 3 Top Contributor Services LAC awards for the highest revenue contribution in services. Q1, Q2, and Q3 2022.• Awarded Role Model Recognition LAC for the best strategic approach to the client. Q1 2022.

• Developed and executed a plan to generate new revenue streams in the mid-market in North LAC and the Caribbean, achieving 9 key victories in industries such as Wholesale Sales, O&G, Mining, Logistics and Transportation, Telecom, Utilities, and Pharmaceuticals. Maintained revenue levels of approximately 20 million USD during the COVID-19 pandemic.• Redefined the demand generation strategy for the North LAC & Caribbean region in the mid-market with partners and new digital sales channels, achieving a 30% growth compared to previous years.• Managed the largest sales team in the Northern region (30 indirect, 10 direct reports). Additionally, I integrated a team member who is part of the workplace autism program into the sales team.

• Led a team of specialists, pre-sales, and value engineering in the Utilities/Energy & Telco industry to position SAP as a digital transformation enabler, achieving 4 regional digital transformation projects where SAP served as the centerpiece in the leading Energy and Water Groups in Colombia. • Achieved a 190% overachievement in revenue from new projects in the industry due to the alignment between SAP's value proposition and the future needs of clients. • Awarded Best Account Executive for outstanding contribution LAC 2018, for the best approach to high-impact projects for clients in the sector in the region. • Awarded SAP Winner Circle 2018 for exceeding sales quotas by 190%.

• Developed the sales strategy for SAP's technology platform in Oil & Gas, Public Sector, and Government across the entire North LAC region, aiming to displace competitors where SAP is not the default provider, achieving 174% in 2014 and 205% in 2015, exceeding the sales quota.• Awarded Best Big Deal Strategy Award 2016 for creating the best commercial strategy in the region for the sale of an Oil & Gas project.• Awarded SAP Global Top Performer for Outstanding Achievement 2015 for achieving one of the best sales results globally.• Received 4 SAP Sales Elite Team Winner awards for Quota Exceeded – Q4 2014, Q2, Q3, and Q4 2015, for exceeding the sales quota in each quarter.• Received a Sales Award for one of the top SAP Solution Extension deals globally - Q3 2015, for generating the largest project globally in partnership with a business ally.• Awarded SAP Winners Circle 2015 for achieving a result of 205% in the sales quota for the year. • Awarded SAP Winners Circle 2014 for achieving a result of 174% in the sales quota for the year.

• Executed the new product launch strategy, surpassing the Data Platform goal by achieving a 24% growth, Premium Platform by 40%, and increasing Premium Mix from 66% to 71% in the Enterprise segment, achieving the best results in the Latin America region.• Through a strategy of readiness, motivation, and incentives, increased distributor sales in the data platform by 23%, achieving the highest channel activation in Colombia.

• Designed the sales strategy for the consulting projects unit, achieving a 62% increase in sales and a 50% growth in average ticket.• Implemented a value-based sales model resulting in a net profit margin of 49% in business intelligence projects.

• Led the sales and marketing strategy for the hotel industry, achieving a 30% revenue growth and a 20% increase in the customer base.• Established a bilateral agreement with one of the top 3 tabletop manufacturers globally for Colombia and the Caribbean, resulting in a lower pricing (-15%) and a reduction in delivery times (from 45 to 30 days).