Bachelor in Advertising, Master Degree from FGV, specializing in Branding. Daniel is an integrated communication professional who began his career in the early 20s at FCB Brasil, agency where he remained for almost a decade, working on campaigns for global companies such as Nike, Nivea, Coca-Cola, SC Johnson and Mondelez.After a stint at FCB's headquarters in Chicago, the young copywriter returned to Rio when ESPM invited him to open a unit of the world-renowned Miami AdSchool. As an academic coordinator, he started an inclusive social program and made the subsidiary a global reference. Meanwhile, Daniel won the Amplification Contest, a Radio Media GP, which earned him a promotion to CD and the opportunity to represent Rio at the Cannes Festival. Under Washington Olivetto's leadership at W/McCann, he was ACD for TIM. Two years later, he joined the DPZ&T team. His achievements included a nomination for TV Globo PPA and two Effies for the anti-corruption Car Wash Operation Campaign for Petrobras. At Rede Globo, Daniel expanded his view working with digital products, openings and branded content for soap operas, TV shows and series. At Africa DDB, a new national case: BR "Posto, posto!" which was Top of Mind by Folha de São Paulo, surpassing Ipiranga for the first time.In 2021, the Creative Director became Head of Marketing at Petrorio, the largest independent OG firm in Brazil. In this new role, he led the company's entire brand strategy: PR, Sponsorship, Social and Live. The PRIO Paralympic Project won 2 Golds and 1 Bronze Stars at Brazilian Creative Club, one Gold Medal at Brazil Design Awards and was finalist at Cannes Festival. The PRIO Paralympic Team won 5 Golds and 1 Silver Medals at Paralympic Games Paris 2024. As a CW and SW, he has won Cannes Lions, Clio Awards, The One Show, FIAP, CCSP, Lürzer's Archive, El Ojo, Waves Latam, Promaxx, London and NY Festivals. As a CD, AC and Teacher, he has been recognized with Young Guns, CCSP School of the Year, Facebook Awards, Brazil Design Awards and Cannes Future Lions. As a Jury, he has served on AME Awards, Wired, NY Festivals and Ad Stars in South Korea. Active in the communication market, Daniel is a former member of the Brazilian Advertising Association board (ABP) and former president of Rio de Janeiro Creative Club. Raised in Rio de Janeiro suburb - EU citizenship.