Led centralized strategy function for the marketing department, including development and articulation of integrated CMO strategy (inclusive of Business, Brand, MarTech, CX, etc.)

Managed prudential.com, Prudential’s public facing website. Included site redesign, CMS migration, ongoing site personalization for customers and prospect engagement. Managed SEO for Prudential’s US Businesses. Led team of 2 Directors, 3 Senior Marketing Managers and 2 analysts in a fast-growth environment.

Led team that drove retail product conversions from the Institutional participant customer base through integrated targeted marketing campaigns.

Directed strategic development and execution of all retail customer marketing programs including development of new offers and promotions | promotion of new product launches to prospects and existing customers | highly targeted, integrated cross-sell and up-sell marketing campaigns | promotion of new online content and offline education events to customers. Led team of 4 Marketing Managers and 1 Marketing Specialist.

Supported all Long-Term Investor products including Mutual Funds, Retirement Products, ETFs, Fixed Income and Managed Solutions.

Developed and launched direct response campaigns which included direct mail, email and web for both B2B and B2B2C clients across 200+ National and Regional accounts. Developed marketing campaigns that launched MetLife Bank.- Responsible for developing marketing campaigns that launched MetLife Bank