Daniel Peña personal email
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I am a seasoned professional with progressive experience in business management, spanning from marketing management to implementation across sales areas. I am attuned to emerging trends to achieve goals, management indicators, scope, and positioning agreed upon with senior management.In the pharmaceutical industry, where I have gained significant experience, I have developed competencies and skills in strategic planning, vision, and business development across various categories, including ethical and OTC medicines, both branded and generic, whether established or through new product launches, molecules, pharmaceutical forms, or different presentations. This has been possible due to my relationships with stakeholders in the commercial channel, including retail chains, and the utilization of marketing tools and media, both offline and digital, by hiring specialized technicians in the field.Moreover, I have been involved in the implementation of integration or acquisition plans, negotiations with developers, and suppliers of new products. I have consistently been responsible for budget management, forecasting, expenses generated by sales, and the overall impact of my area on profit and loss statements.Close and constant interaction with all areas of the organization, including operations, logistics, finance, administration, regulatory compliance, and human resources, has been crucial for the success of common processes and goals.My managerial style is strongly oriented towards organizational commitment, achieving results, and customer service. I rely on leadership, inspiring, training, and developing the best staff and new talents to achieve high-performance teams, with demands, but always framed in an environment of trust, respect, and creative contribution with each member of my teams.
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Director Of Marketing & BusinessLaboratorios Polinac C.A. May 2021 - Aug 2023Caracas, VenezuelaIn this pharmaceutical company, I led the development Diadex® plan of brand, conceiving a line of dermo-cosmetic products specialized in comprehensive skin care, leveraging the positioning and recognized image of one of our products. Thus, we were able to attract consumers with a more comprehensive service proposal, encompassing products for various needs and consumers. My role as project leader included market evaluation, formulation, industrial development, and product launch.• I was responsible for maintaining and developing the portfolio of ethical and FMCG & OTC of 62+ drugs existing in the company. I directed in the incorporation of new products and suppliers, as well as supporting the optimization of management and processes in collaboration with regulatory, operations, and finance departments.• My main achievements include optimizing the product mix until 80 Sku’s, with successful 16 launches, increasing the average price of portfolio +15%, and implementing sales expenses, investment budgets and rolling forecasts programs, achievement 69% growth in units and an 89% growth in USD. (source: internal ERP and IMS MAT 12-21).• My position was part of the direction team, reporting directly to the president and shareholders; supervising the areas of 2 marketers, 12 sales people, 1 business developer, 1 sales manager, and the management of 1 BTL agency, with digital marketing, and community managers. -
Director (Owner)Distrame Ca Apr 2015 - Mar 2020CaracasI started as entrepreneurial, distribution and reconditioning products in the pharmaceutical industry, building for +5 year a loyal and committed customers.
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Business Unit ManagerSanofi-Aventis Dec 2011 - Mar 2015VenezuelaI led the new Medley business unit, with 12 original products from the Sanofi portfolio and the launch of 8 new generic Medley brand products, in addition, I actively participated in the local execution of the integration plan for the new business of "Pure Generics" for the acquisition of Genfar laboratory of Colombia, according to the guidelines defined by the "Latam platform" for the Region.• The management of trade marketing, direct care to the physician and medical societies was relevant.• As a main achievement, I successfully started of operations of the Medley (Brazil) and Genfar (Colombia) franchises in Venezuela, exceeding sales estimates by 26%.• Reporting directly to the country manager and to the regional platform (Brazil, Colombia and Panama), supervising 1 sales manager with 21 medical representatives and 1 product manager -
Commercial DirectorCalox International C.A. Apr 2006 - Feb 2011Caracas, VenezuelaI led the necessary changes to growth in sales, improving the Market Share 4%, in deep relationship with the different areas of the organization such as production, research and development, planning, logistics, quality control and finance; in addition to those natural areas of the commercial area such as marketing and sales, regulatory, new products and medical management• I was able to consolidate the 3rd position in the ranking of pharmaceutical companies in Venezuela; to make a successful change of image of the pharma division and Transitioning from Medical Visit Team to Pharmacy Team.• Position Structure: Reporting to the president and shareholders, 8 direct and 112 indirect subordinate positions, including 3 business units, 1 new business manager and 90 rep sales forces.
Daniel Peña Skills
Daniel Peña Education Details
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Marketing -
Professional English Business -
Pharma Marketing -
Universidad Nacional Experimental Simón RodríguezMarketing
Frequently Asked Questions about Daniel Peña
What is Daniel Peña's role at the current company?
Daniel Peña's current role is Business, Marketing & Sales Leader | Pharma Industry Specialist | Inspiring High-Performance Team Leader | Sustainable Results | Barcelona Resident & Pursuing MSc in Digital Marketing & Social Networks..
What is Daniel Peña's email address?
Daniel Peña's email address is da****@****ail.com
What schools did Daniel Peña attend?
Daniel Peña attended La Salle Bcn, Ef International Language School Of Manchester (Uk), Universidad Metropolitana (Ve), Universidad Nacional Experimental Simón Rodríguez.
What are some of Daniel Peña's interests?
Daniel Peña has interest in Science And Technology, Arts And Culture, Health.
What skills is Daniel Peña known for?
Daniel Peña has skills like Liderazgo De Equipos, Estrategia De Mercadotecnia, Gerencia De Ventas, Plan De Marketing, Cambio Organizacional, Desarrollo De Productos, Ventas, Team Leadership, Lanzamiento De Productos, Publicidad, Negotiation, Estudios De Mercado.
Not the Daniel Peña you were looking for?
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Daniel Peña
Economist | Master In International Trade And Management | Administrative Accounting TechnicianMadrid -
1hyundai-autoever.eu
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Daniel Peña
Greater Madrid Metropolitan Area
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