Daniel Peña Email & Phone Number

Caracas, Venezuela

In this pharmaceutical company, I led the development Diadex® plan of brand, conceiving a line of dermo-cosmetic products specialized in comprehensive skin care, leveraging the positioning and recognized image of one of our products. Thus, we were able to attract consumers with a more comprehensive service proposal, encompassing products for various needs and consumers. My role as project leader included market evaluation, formulation, industrial development, and product launch.• I was responsible for maintaining and developing the portfolio of ethical and FMCG & OTC of 62+ drugs existing in the company. I directed in the incorporation of new products and suppliers, as well as supporting the optimization of management and processes in collaboration with regulatory, operations, and finance departments.• My main achievements include optimizing the product mix until 80 Sku’s, with successful 16 launches, increasing the average price of portfolio +15%, and implementing sales expenses, investment budgets and rolling forecasts programs, achievement 69% growth in units and an 89% growth in USD. (source: internal ERP and IMS MAT 12-21).• My position was part of the direction team, reporting directly to the president and shareholders; supervising the areas of 2 marketers, 12 sales people, 1 business developer, 1 sales manager, and the management of 1 BTL agency, with digital marketing, and community managers.

Caracas

I started as entrepreneurial, distribution and reconditioning products in the pharmaceutical industry, building for +5 year a loyal and committed customers.

Venezuela

I led the new Medley business unit, with 12 original products from the Sanofi portfolio and the launch of 8 new generic Medley brand products, in addition, I actively participated in the local execution of the integration plan for the new business of "Pure Generics" for the acquisition of Genfar laboratory of Colombia, according to the guidelines defined by the "Latam platform" for the Region.• The management of trade marketing, direct care to the physician and medical societies was relevant.• As a main achievement, I successfully started of operations of the Medley (Brazil) and Genfar (Colombia) franchises in Venezuela, exceeding sales estimates by 26%.• Reporting directly to the country manager and to the regional platform (Brazil, Colombia and Panama), supervising 1 sales manager with 21 medical representatives and 1 product manager

Caracas, Venezuela

I led the necessary changes to growth in sales, improving the Market Share 4%, in deep relationship with the different areas of the organization such as production, research and development, planning, logistics, quality control and finance; in addition to those natural areas of the commercial area such as marketing and sales, regulatory, new products and medical management• I was able to consolidate the 3rd position in the ranking of pharmaceutical companies in Venezuela; to make a successful change of image of the pharma division and Transitioning from Medical Visit Team to Pharmacy Team.• Position Structure: Reporting to the president and shareholders, 8 direct and 112 indirect subordinate positions, including 3 business units, 1 new business manager and 90 rep sales forces.

Master'S Degree, Marketing

Master en Marketing Digital y RRSS como complemento de mi postgrado y experiencia en la Industria Farmacéutica.

Business English, Professional English Business

Diploma, Pharma Marketing

Business And Marketing Bachelor, Marketing