Daniel Peña

Daniel Peña Email and Phone Number

Business, Marketing & Sales Leader | Pharma Industry Specialist | Inspiring High-Performance Team Leader | Sustainable Results | Barcelona Resident & Pursuing MSc in Digital Marketing & Social Networks.
Daniel Peña's Location
Barcelona, Catalonia, Spain, Spain
Daniel Peña's Contact Details

Daniel Peña personal email

About Daniel Peña

I am a seasoned professional with progressive experience in business management, spanning from marketing management to implementation across sales areas. I am attuned to emerging trends to achieve goals, management indicators, scope, and positioning agreed upon with senior management.In the pharmaceutical industry, where I have gained significant experience, I have developed competencies and skills in strategic planning, vision, and business development across various categories, including ethical and OTC medicines, both branded and generic, whether established or through new product launches, molecules, pharmaceutical forms, or different presentations. This has been possible due to my relationships with stakeholders in the commercial channel, including retail chains, and the utilization of marketing tools and media, both offline and digital, by hiring specialized technicians in the field.Moreover, I have been involved in the implementation of integration or acquisition plans, negotiations with developers, and suppliers of new products. I have consistently been responsible for budget management, forecasting, expenses generated by sales, and the overall impact of my area on profit and loss statements.Close and constant interaction with all areas of the organization, including operations, logistics, finance, administration, regulatory compliance, and human resources, has been crucial for the success of common processes and goals.My managerial style is strongly oriented towards organizational commitment, achieving results, and customer service. I rely on leadership, inspiring, training, and developing the best staff and new talents to achieve high-performance teams, with demands, but always framed in an environment of trust, respect, and creative contribution with each member of my teams.

Daniel Peña's Current Company Details

Business, Marketing & Sales Leader | Pharma Industry Specialist | Inspiring High-Performance Team Leader | Sustainable Results | Barcelona Resident & Pursuing MSc in Digital Marketing & Social Networks.
Daniel Peña Work Experience Details
  • Laboratorios Polinac C.A.
    Director Of Marketing & Business
    Laboratorios Polinac C.A. May 2021 - Aug 2023
    Caracas, Venezuela
    In this pharmaceutical company, I led the development Diadex® plan of brand, conceiving a line of dermo-cosmetic products specialized in comprehensive skin care, leveraging the positioning and recognized image of one of our products. Thus, we were able to attract consumers with a more comprehensive service proposal, encompassing products for various needs and consumers. My role as project leader included market evaluation, formulation, industrial development, and product launch.• I was responsible for maintaining and developing the portfolio of ethical and FMCG & OTC of 62+ drugs existing in the company. I directed in the incorporation of new products and suppliers, as well as supporting the optimization of management and processes in collaboration with regulatory, operations, and finance departments.• My main achievements include optimizing the product mix until 80 Sku’s, with successful 16 launches, increasing the average price of portfolio +15%, and implementing sales expenses, investment budgets and rolling forecasts programs, achievement 69% growth in units and an 89% growth in USD. (source: internal ERP and IMS MAT 12-21).• My position was part of the direction team, reporting directly to the president and shareholders; supervising the areas of 2 marketers, 12 sales people, 1 business developer, 1 sales manager, and the management of 1 BTL agency, with digital marketing, and community managers.
  • Distrame Ca
    Director (Owner)
    Distrame Ca Apr 2015 - Mar 2020
    Caracas
    I started as entrepreneurial, distribution and reconditioning products in the pharmaceutical industry, building for +5 year a loyal and committed customers.
  • Sanofi-Aventis
    Business Unit Manager
    Sanofi-Aventis Dec 2011 - Mar 2015
    Venezuela
    I led the new Medley business unit, with 12 original products from the Sanofi portfolio and the launch of 8 new generic Medley brand products, in addition, I actively participated in the local execution of the integration plan for the new business of "Pure Generics" for the acquisition of Genfar laboratory of Colombia, according to the guidelines defined by the "Latam platform" for the Region.• The management of trade marketing, direct care to the physician and medical societies was relevant.• As a main achievement, I successfully started of operations of the Medley (Brazil) and Genfar (Colombia) franchises in Venezuela, exceeding sales estimates by 26%.• Reporting directly to the country manager and to the regional platform (Brazil, Colombia and Panama), supervising 1 sales manager with 21 medical representatives and 1 product manager
  • Calox International C.A.
    Commercial Director
    Calox International C.A. Apr 2006 - Feb 2011
    Caracas, Venezuela
    I led the necessary changes to growth in sales, improving the Market Share 4%, in deep relationship with the different areas of the organization such as production, research and development, planning, logistics, quality control and finance; in addition to those natural areas of the commercial area such as marketing and sales, regulatory, new products and medical management• I was able to consolidate the 3rd position in the ranking of pharmaceutical companies in Venezuela; to make a successful change of image of the pharma division and Transitioning from Medical Visit Team to Pharmacy Team.• Position Structure: Reporting to the president and shareholders, 8 direct and 112 indirect subordinate positions, including 3 business units, 1 new business manager and 90 rep sales forces.

Daniel Peña Skills

Liderazgo De Equipos Estrategia De Mercadotecnia Gerencia De Ventas Plan De Marketing Cambio Organizacional Desarrollo De Productos Ventas Team Leadership Lanzamiento De Productos Publicidad Negotiation Estudios De Mercado Marketing Research Advertising Research Marketing Mix Modeling Strategic Planning Pharmaceutical Industry Mercadotecnia Marketing De Productos Teamwork Pharmaceutical Sales Market Planning Marketing Strategy Liderazgo Marketing Mix Goal Oriented Segmentation Marketing Management Sales Management Estrategia Empresarial Microsoft Office Customer Oriented Attraction Marketing Marketing Communications Introducing New Products Pipeline Development Social Media Marketing Sap Sales Module Acquisition Integration Estrategia Plan De Negocio Eficacia De Ventas

Daniel Peña Education Details

Frequently Asked Questions about Daniel Peña

What is Daniel Peña's role at the current company?

Daniel Peña's current role is Business, Marketing & Sales Leader | Pharma Industry Specialist | Inspiring High-Performance Team Leader | Sustainable Results | Barcelona Resident & Pursuing MSc in Digital Marketing & Social Networks..

What is Daniel Peña's email address?

Daniel Peña's email address is da****@****ail.com

What schools did Daniel Peña attend?

Daniel Peña attended La Salle Bcn, Ef International Language School Of Manchester (Uk), Universidad Metropolitana (Ve), Universidad Nacional Experimental Simón Rodríguez.

What are some of Daniel Peña's interests?

Daniel Peña has interest in Science And Technology, Arts And Culture, Health.

What skills is Daniel Peña known for?

Daniel Peña has skills like Liderazgo De Equipos, Estrategia De Mercadotecnia, Gerencia De Ventas, Plan De Marketing, Cambio Organizacional, Desarrollo De Productos, Ventas, Team Leadership, Lanzamiento De Productos, Publicidad, Negotiation, Estudios De Mercado.

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