Daniel Penfold Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Working with this 125 year old arts and education charity/Institute to build a coherent brand, develop new and maintain exisiting audiences, and promote content, events, and a varied learning programme. Helping to oversee and launch a new online platform for the Institute, and to generate a new content strategy to take the Institute forward. Creating a clear tone of voice in the Institute’s messaging, a unified visual identity, and solid house style for print and photography.

Bristol, United Kingdom

Refreshing and developing the company’s visual identity and promoting brand recognition through distinctive packaging design, print collateral, and strong Point of Sale materials. Supporting retail sales of food-to-go products through digital marketing, product photography, exhibition and concession stand design, and company and product promotions.

London, United Kingdom

Overseeing the transformation of the visual identity and the marketing of an organisation into a more unified brand and an approach shared across departments. Working with a small team and external suppliers to deliver powerful promotional materials and strong, positive and unapologetic messaging using clearly-defined online and offline communication channels. Liaising with external cultural organisations and media partners to effectively drive engagement and sales for vibrant events and… Show more Overseeing the transformation of the visual identity and the marketing of an organisation into a more unified brand and an approach shared across departments. Working with a small team and external suppliers to deliver powerful promotional materials and strong, positive and unapologetic messaging using clearly-defined online and offline communication channels. Liaising with external cultural organisations and media partners to effectively drive engagement and sales for vibrant events and experiences. Show less

London, United Kingdom

Auditing the brand and presentation of a heritage, arts, and education sector Institute, and reporting on its strengths and weaknesses. Making recommendations to mitigate challenges and to build upon inherent strengths. Proposing ways to move an important but slightly forgotten heritage space into a relevant and dynamic resource for the City of London, through collateral reworking and redesign of internal spaces through wayfinders, signage and semi-permanent exhibition spaces.

Words Publishing Ltd is a communications company with a history in internal and marketing comms. During my time at Words, I created and ran the Design department, increasing the offering to existing clients as well as developing the company*s portfolio to include branding and marketing, winning awards for our work with original online and offline visual identities. I worked to rebrand existing staff communication as well as new concepts and titles. It was part of my role to head… Show more Words Publishing Ltd is a communications company with a history in internal and marketing comms. During my time at Words, I created and ran the Design department, increasing the offering to existing clients as well as developing the company*s portfolio to include branding and marketing, winning awards for our work with original online and offline visual identities. I worked to rebrand existing staff communication as well as new concepts and titles. It was part of my role to head up the sales/pitch process for prospective clients and new work for existing clients. I worked extensively freelance designers, commisioning illustrators and art directing photo shoots. I also liaised with publication printers from obtaining quotes to proofs to finished product. Show less

Working with further education students on BTEC National Diploma and GCE A Levels in Graphic Design

Senior designer for sister companies in publishing (Gelert Publishing) and marketing and promotions (Sbarc)

Design and layout for GScene and Impact, Two Brighton listings magazines

Design and layout for a news-stand sci-fi and fantasy magazine.

Bachelor'S Degree, Bed (Hons) Expressive Arts, Art And Design, 2:1

Activities and Societies: Designer of Rolle Up campus magazine LOS - musical theatre society Club Monday - experimental performance

Btec Hnd, Clothing Design

(now MMU)

Education record