• Implement strategic actions aligned to the Marketing and Sales Plan.• Generate new business opportunities to maximize and achieve business profitability.• Direct reports from 6 instrumentalist technicians.• Indirect reports from 14 Commercial Representatives of the distributors for the area of Biological implants and Core Spine.• Strengthen the proper positioning of products.• Understand and satisfy the needs of customers (doctors, hospitals, insurance companies, clinics, distributors).• Data analysis to carry out action plans and drive results, as well as business proposals.• Develop strong clinical knowledge and relationships with opinion leaders.• Guarantee minimum income of $ 30 million pesos per year.• Launch of new products.

• Development of the Marketing area; introduction of new brands into Mexican market.• Lead a team of 8 Sales representatives.• Measure the commercial performance of my direct reports by KPIs.• Responsible for creating and directing the Annual Marketing Plan• Definition of distribution channels and pricing.• Profitability analysis by brand, in order to increase profit margins by business unit.• Definition and management of Marketing budget.

• Development of strategies to drive market share growth in the Spine and Neuro unit, retain customers and increase profitability.• Direct report of 12 commercial members.• Definition of KPIs by product portfolio.• Design commercial strategies for Distributors and the Sales team.• Creation and execution of the Annual Marketing Plan by product and business line.• Define the pricing strategy for the different market segments.• Marketing budget management.• Profitability analysis by brand, in order to increase profit margins by business unit.

Development of new products; Creation, development and adaptation of new products that suit both a market and a specific client. • Expansion and growth of the client portfolio; Form win-win relationships. • Partner Portfolio Management; Internalize with the client to know their needs and opportunities for growth.