Danny Petre Email and Phone Number
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Looking for opportunities in marketing, advertising, branding, market research, or nonprofit.Daniel Petre is an award-winning, strategic global group account director who grows teams, businesses, and revenue. An interdisciplinary, innovative problem-solver, negotiator and collaborator, he has a deep understanding of ad agency operations. Acquiring accounts worth millions, advancing clients, and unveiling new markets has been emblematic of his career.As VP of Target 10, he brought in over $1-million and led the American Express, Netflix, Bayer, Bud Light, Starwood Hotels, and HBO accounts. He boosted the Tylenol business by 40% through insight development; built new markets and customers for clients; and implemented plans across digital, experiential, public relations, and influencer marketing. In addition, he directed agency operations and won numerous citations including two Effie awards.During his tenure at Publicis, Petre administered a $20-million budget for Vicks’ global agencies, leading more than 100 initiatives across 80 countries. In Eastern Europe and China, he launched Vicks, established a network of agencies, ran creative development, and saved the client $300K by executing a powerful digital asset management tool.For Prilosec OTC, Petre helped the product expand to 30% of market share; oversaw advertising production from ideation to execution on-air and online for over a dozen campaigns; and was part of Proctor & Gamble’s “Best in Class” team.At McGarrybowen, he produced the entire strategic and tactical agency plan for the Chantix and for Reebok he orchestrated a new line of gear that grew account revenue by 23% and assisted in significantly increasing store sales. At UBS, he directed global billing as well as managed approvals for a $60-million media budget in broadcast and beyond.Petre has a Master’s in Communications from Columbia University and has won an impressive roster of awards.
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Head Of Us Marketing & Corporate CommunicationsSolaris Paper, Inc Apr 2023 - PresentOrange, California, Us
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Director Of Brand MarketingSolaris Paper, Inc Oct 2022 - Apr 2023Orange, California, Us
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Associate FacultyColumbia University Sep 2011 - Aug 2021New York, Ny, UsMentor for students completing their thesis for the Master of Science program in Strategic Communications. -
InstructorColumbia University Jan 2012 - Aug 2017New York, Ny, UsDeveloped the curriculum for and taught an intense Ivy League-level "Introduction to Marketing-How Companies Reach Consumers" course designed to inspire young high school students. http://ce.columbia.edu/Summer-Program-High-School-Students-NYC/Introduction-Marketing-How-Companies-Reach-Consumers
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Group Account DirectorHeartbeat Oct 2019 - Dec 2020New York, Ny, UsGroup Account Director – Gilead Sciences, Genentech/Roche· Starting as a new client relationship, lead the strategy, creative development, and execution of the Gilead HIV franchise into the digital and social media space (Facebook, Instagram, dotcom and paid digital) exceeding all launch benchmarks while growing agency revenue by 75% in the first 10 months· Led the successful launch of Roche’s MS app, Floodlight (software as a medical device) in the US, Germany and Finland targeting key medical partners and their patients living with MS· Launched and exceeded initial goals of Genentech’s latest Rx brand, ENSPRYNG -
Account Director - Creative Marketing GroupVerizon May 2018 - Oct 2019Basking Ridge, Nj, Us· Responsible for the development, implementation and oversight of a new enterprise-wide lifestyle device/accessory photography and video process producing assets for all business units across retail, .com, OLA, OLV, social, CRM, DM, packaging, print, and OOH· As the account director on the 140 Photo Team, a photography center of excellence, responsible for leading the singular, cohesive vision and production of all lifestyle, accessory and device photography/video across the entire Verizon enterprise (retail, dotcom, OLA, OLV, social, CRM, DM, packaging, print, and OOH) working hand-in-hand with 140 account, creative, and project management teams and their internal clients and external agency partners. · Partnered with 140 operations on business development opportunities and the migration of new business into the 140 creative group · Worked with Agency Relations to deliver bottom-line savings through zero-based budgeting· Led integrated channel teams and external agencies to develop Verizon’s 2019 Pride initiative. Successfully drove +55% increase in social conversations YoY and +540% increase in earned media YoY resulting in a 2020 Best in Show ANA Multicultural Excellence Award· Managed special projects from scope of work alignment and briefing through creative development, production and in-market implementation. Projects include an OLA (acquisition) campaign for Trademore.com and the branding, messaging and launch an employee communications campaign for new online CMI research portal. -
Vice PresidentTarget 10 Nov 2012 - Feb 2017New York, Ny, UsWorked with major brands to build their business within the gay and lesbian consumer segment (LGBT) using an integrated marketing approach from a media-neutral perspective and blending strategic thinking with creativity. The agency has consistently grown by creating lasting connections between our clients' brands and the most dynamic and vibrant market in America.· Brought over a million dollars in new business to the agency including Bud Light, Netflix, Starwood Hotels & Resorts, HBO, and Bayer with P&L responsibility· Developed new markets and customers for Starwood, Bud Light, Bayer, and Motrin through LGBTQ strategy, insight development, market research, and segment consulting while collaborating with discipline-specific AORs across advertising, media, digital, and PR· Grew Tylenol account by 40% through strategy and insight development, and in-market implementation across digital, advertising, event/consumer activations, influencer marketing, and public relations· Won numerous multicultural and marketing awards including two Effie, an ANA citation, and an AdColor award· Increased account revenue by identifying new ways to engage the LGBTQ sector· Ran agency operations, staff development, and finances – reporting directly to the CEO· Brought over a million dollars in new business to the agency including Bud Light, Netflix, Starwood Hotels & Resorts, HBO, and Bayer with P&L responsibility· Grew Tylenol account by 40% through strategy and insight development, and in-market implementation across digital, advertising, event/consumer activations, influencer marketing, and public relations· Won numerous multicultural and marketing awards including two Effie, an ANA citation, and an AdColor award· Increased account revenue by identifying new ways to engage the LGBTQ sector· Ran agency operations, staff development, and finances – reporting directly to the CEO -
Vice President, Global Account DirectorPublicis Worldwide Sep 2010 - Oct 2012Paris, Ile-De-France, FrAccount leader for P&G's global Vicks business, the world's largest cold and flu brand. · Aided in Vicks becoming a billion-dollar brand· Led 124 initiatives across 80 countries seamlessly working in concert with P&G management in marketing, finance, and procurement.· Launched Vicks into Eastern Europe and China establishing network of agencies while running strategy and creative development· Saved client $300,000 by adroitly rolling out computer-generated packaging across all North American, European, and Asia Pacific touchpoints· Received client-sponsored award for collaboration · Took global innovations and effectively distributed and implemented exemplary concepts across the world· Executed a powerful digital asset management tool to house creative assets for all 26 Publicis offices -
Global Account SupervisorPublicis Worldwide Oct 2009 - Sep 2010Paris, Ile-De-France, Fr
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Account SupervisorMcgarrybowen May 2008 - Oct 2009Managed Reebok brand & sports licensing apparel and Pfizer's Chantix brand.Chantix:· Set up internal agency processes and procedures for new account that resulted in smooth on-boarding – exceeding the expectations of the client · Built account staffing plan, scope of work, fee structures, and capabilities along with a long-term plan to grow revenue for Chantix client· Constructed strategic and tactical plans to deliver on the five-year agency growth plan for the client· Gained buy-in and aided in integration of digital, public relations, media disciplines, and health care community· Coordinated day-to-day client work including production, research, and finance overseeing a team of three Reebok:· Orchestrated new line of vintage NFL fan gear using insightful qualitative and quantitative consumer research to expand Reebok’s offering to “casual fans” growing account revenue by 23%· Formulated strategy for Reebok’s Sports Licensing Division (SLD) reporting directly to Group Managing Director · Helped significantly increase store presence and sales through key presentations for the SLD annual sales meeting, generating buy in for key product lines· Supervised account executive and assistant account executive -
Account SupervisorPublicis Worldwide Feb 2008 - May 2008Paris, Ile-De-France, Fr
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Account ExecutivePublicis Worldwide Aug 2005 - Jan 2008Paris, Ile-De-France, FrI managed communications and advertising surrounding P&G's Prilosec OTC brand, collaborating with Saatchi X, SMG United, Laga, Medicus, imc2, Jack Morton, Riber Sports Marketing, and MS&L.· Contributed to making Prilosec OTC P&G’s 21st billion-dollar brand· Assisted in increasing brand to 30% of market share with double digit sales growth· Worked on the team that P&G dubbed as a “Best in Class” example of brand building · Created and presented annual competitive and category reviews to client and agency partners · Supervised big idea and strategic development to be implemented across ten agencies in various disciplines· Oversaw production process from ideation to implementation on air, in print, and online for over a dozen initiatives· Evaluated mobile and digital campaigns through research and analysis
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Assistant Account ExecutivePublicis Worldwide Jun 2004 - Jul 2005Paris, Ile-De-France, FrCoordinated advertising efforts for UBS' sponsorship group, investment bank, and wealth management divisions. Helped to deploy UBS' You & Us campaign globally, working with Publicis Worldwide offices around the world.· Earned David Ogilvy Advertising Research Foundation award for global brand campaign· Managed presentations and approvals for $60-million media budget for all broadcast, print, and OOH productions · Coordinated global campaign efforts with ten Publicis offices · Directed global billing, budgeting, and competitive analysis
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Account Management InternPublicis Worldwide Jun 2003 - Aug 2003Paris, Ile-De-France, FrDay-to-day duties on BMW. Group intern project with Amstel Light.
Danny Petre Skills
Danny Petre Education Details
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Columbia UniversityStrategic Communications -
Plymouth State UniversityEconomics
Frequently Asked Questions about Danny Petre
What company does Danny Petre work for?
Danny Petre works for Solaris Paper, Inc
What is Danny Petre's role at the current company?
Danny Petre's current role is Head of US Marketing & Corporate Communications.
What is Danny Petre's email address?
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What is Danny Petre's direct phone number?
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What schools did Danny Petre attend?
Danny Petre attended Columbia University, Plymouth State University.
What are some of Danny Petre's interests?
Danny Petre has interest in Health.
What skills is Danny Petre known for?
Danny Petre has skills like Integrated Marketing, Advertising, Strategic Communications, Digital Marketing, Strategy, Marketing, Marketing Communications, Digital Strategy, Social Media Marketing, Marketing Strategy, Management, Brand Development.
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