Daniel Piersa Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Media Supervisor on the Southeast Toyota (tier 2 auto) account. Primarily planning linear and streaming TV.

Atlanta, Ga, Us

Media Supervisor on the Driven Brands account.

Bala Cynwyd, Pa, Us

Accounts:Universal Health Services, Inc. (Corona Regional Medical Center, Prominence Health Plan, South Texas Health Systems, Southwest Healthcare System, Temecula Valley Hospital, and Wellington Regional Medical Center), Wawa, Inc., and The Franklin Institute.Client, Vendor, Agency RelationsImproves upon the agency/client relationship by building a close rapport with clients through daily interactions, providing professional counsel and facilitating trust through transparent communication.Manages multiple client demands, ensuring exceptional service by being attentive, prioritizing client needs, addressing concerns, anticipating potential issues and course-correcting them before they escalate, providing resourceful solutions, and delivering lifetime value to the clients.Heavily invested in the client’s business, understanding the key factors that impact their revenue. Identifies growth opportunities for the client, while focusing on agency retention and profitability. Engages client to establish clear objectives, realistic timetables, budget allocations, and to determine success metrics.Furthers relationships with media vendors and agency partners to be top-of-mind for first-to-market opportunities and to secure the best price, placement, and added value for the clients.Media StrategyCollaborates with internal teams (Research, Broadcast, Programmatic, Search, Social, etc.) to plan, buy, and execute multi-media plans, using data-driven insights to identify tactical solutions that effectively reach the target audience, while maximizing dollars.Campaign ManagementOverseas all campaign activities and manages expectations across internal teams, throughout all stages of the campaign, from conception, revisions, implementation, optimizations, and reconciliation, to ensure deadlines are met, deliverables are received, and spends align with budget allocations.

Bala Cynwyd, Pa, Us

Brand DevelopmentLead member of the Branding Committee responsible for re-branding Harmelin Media. Personally re-designed the logo and all branded stationery. Created a 42-page Brand Guidelines book (designed layout and wrote all copy), which instructs employees on how the Harmelin Media brand should be championed.Graphic DesignFreelance graphic designer for Harmelin Media. Responsible for designing PPT decks and materials needed for new business pitches and company trade ads.

Bala Cynwyd, Pa, Us

Accounts: Universal Health Services, Inc. (Corona Regional Medical Center, Prominence Health Plan, South Texas Health Systems, and Wellington Regional Medical Center), Wawa, Inc., and The Franklin Institute.Client, Vendor, Agency RelationsFor UHS: provided exceptional service by maintaining the expectations of the established client/agency relationship. Understood the need to increase YOY incremental growth for client/agency.Attended weekly client status calls/meetings.Media StrategyFor UHS: received Media Requests directly from the client; engaging the client to establish clear objectives, realistic timetables, budget allocations, and success metrics. For UHS: collaborated with internal teams to plan, buy, and execute multi-media plans. Provided client with media proposals and POVs.For UHS: delivered reports containing on-going campaign analysis, insights, and recommendations on how to optimize the campaign's performance.For The Franklin Institute: supported the AMD in developing media plans for museum exhibits, which used multi-media placements to sell exhibit tickets.Media BuyingFor UHS and The Franklin Institute: bought OOH and Print placements directly with the vendors. To leverage the client’s dollars effectively, negotiated to secure premium placements and added value.Campaign ManagementFor Wawa: managed creative changes on 200+ OOH units by ensuring all materials were printed and installed according to the client's promotional schedule. Received makegoods/credits from vendors, managed the OOH flowchart, and provided internal account team with status reports. Experienced with DoMedia's Search, RFP, Contracting, and Mapping capabilities.For UHS: oversaw all campaign activities and managed expectations across internal teams to ensure deadlines are met, deliverables are received, and spends align with budget allocations.For UHS: supervised the Media Assistant's responsibilities of reconciling all invoices and delivery of POPs.

Bala Cynwyd, Pa, Us

Accounts: Belk, Inc., and The Franklin Institute.Media PlanningFor Belk: assisted MD in Broadcast planning by creating quarter-specific spreadsheets to project the individual market costs based on the client’s TRP goals and the CPP vs. Low SQAD.For Belk: worked with 25-person broadcast buying team to finalize 100+ TV buys, making sure that buyers are within the client’s budget, GRP goals, flight dates, daypart mix, program lists, and other buy specs.For Belk: ran TV posts for 150+ stations in 25 US markets (LPM, Meter and Diary). Managed a spreadsheet to track all under-delivered weight, overrides, and make-goods. For Belk: provided MMi (3rd party monitoring agency) with quarter-specific reports to monitor agency for accuracy.For Belk: developed yearly competitive analysis and industry trends decks for AE to present at client meetings, which led to client adding OLV media to support TV buy.For Belk: sent client all pre-bills, invoices, and buy reports.For The Franklin Institute: supported the AMD in developing media plans for museum exhibits, which used multi-media placements to sell exhibit tickets.For The Franklin Institute: entered Print and OOH placements into SBMS to generate vendor IOs.For The Franklin Institute: managed a Media Flowchart that tracked media placements across all campaigns and budget breakouts by media type, month, and vendor.For The Franklin Institute: gathered tear sheets and POP reports for the client.For The Franklin Institute: processed pre-bills and reconciled vendor invoices.

Bala Cynwyd, Pa, Us

Accounts: Belk, Inc., and The Franklin Institute.Media PlanningAssisted media planning teams on the Belk, Inc. and The Franklin Institute accounts.

Philadelphia, Pa, Us

Department of Orthopedics Surgery, Clinical Coordinator and Division Secretary for doctors John T. Lawrence and Wudbhav N. SankarClinical ServicesManaged all patient appointments and communications: registration and insurance clearances.Customer ServiceProvided exceptional customer service to the physician’s patients and families. Attended on-going hospital training sessions to improve Customer Service skills.Calendar ManagementCalendar management for 2 physicians, pertaining to clinical, academic, and personal affairs.Travel ArrangementsArranged international and domestic medical conference travel with reimbursements.Event PlanningPlanned departmental events and team-spirit exercises as member of Activities Committee.

Boston, Ma, Us

Customer ServiceLead member of the Customer Service Team: implemented better customer service procedures for the departmentEmployee TrainingTrained all new employees on the clinic’s operating systems and departmental proceduresClinical ServiceProvided customer service in the clinic + phone center pertaining to appointments and follow-up careCalendar ManagementManaged calendars for 5 physicians, pertaining to clinical, academic, and personal affairsEditorCo-Editor of the Ortho Times newspaper, the department’s bi-monthly clinic paper

Cambridge, Massachusetts , Us

Contract Job, hired to complete two projects for the Keen Footwear client.Media PlanningPlanned and executed a $3 million print placement. Lead on RFP’s. Negotiated ad sales price, placement, and added value packages. Maintained a media flowchart of monthly, quarterly, year-end specific spends. Finalized the media plan with the client.Project ManagementManaged a product catalog photo shoot; hired models and photographers, scheduled shoot locations and access, gathered props, and trafficked final deliverables to the client.

Sausalito, Ca, Us

Responsible for supporting for the Converse team on the award-winning Brand Democracy campaign, specifically in four key ares:Talent OutreachIdentified and pitched upcoming artists for commissioned work, including film, print, web, and OOH creative, as well as, 5 mass-produced Chuck Taylor shoes (Product Democracy line). Attended promotional events, furthering the Converse brand relationship with the community.Account PlanningAssisted the AP in developing strategies to fill market gaps by meeting with focus groups. Conducted on-going competitive research and industry awareness. Provided elements for pitches, presentations, and trend forecasting.Media PlanningResearched OOH vendors in key markets for wallscapes, obtained media kits, availed vendors for placement/price options. Main contact person between vendors and Converse account team at BSSP.Production AssistanceAssisted the production team with 1,000+ consumer films as it pertained to business affairs and rights and clearances. Trafficked production materials from artists to in-house teams. Maintenance of a 1,500+ profile database.

San Francisco, California, Us

Deluxe Distribution is one of the largest skateboarding manufacturers and distributors. Supported the sales team in three areas:Lead GenerationPersonally developed new account leads aside from skateboard shops, and designed “new business” promotional packagesInventory ManagementMonitored daily inventory to meet future sales and production forecast goalsSales AssistanceProcessed the sales orders for shipment, monitored and tracked orders till customer delivery, and authorized account returns for defective products and miss-ships

Communications Management

Bachelor Of Science, Business Administration For Marketing

Study Abroad In Sydney Australia

Graphic Design And Photography