• Lead the company in all facets of production, creative and media offering • Consult clients on creative solutions with a social first approach • Develop content models based on client ambitions and vision for growth • Drive business opportunities to continue to hunt and deliver on hyper growth• Oversee P&L and all business operations for the company

Spearhead Integrated marketing and advertising solutions for brands through creative, operations and production teams. • Ignite creative solutions based on brands needs and values to help solve content requirements • Develop KPIs to measure goals that reduce production costs of 20%+ | grow efficiency by 15% +• Expand internal/vendor capabilities to exceed delivery 20%+ with an optimized content eco-system • Introduce advertising business strategies to increase quality of content with creative stakeholders

• Lead production for JOAN on both Studio and Creative Agency • Develop and empower highly creative talent to produce content at speed and volume• Consult clients on production opportunities that will build brand to consumer relationships• Oversee and develop bespoke operations to benefit client requirements and goals • Drive business opportunities to continue to hunt and grow our production opportunities • Build content studios and solutions for brands looking to evolve delivery to consumers

• Lead production for JOAN on both Studio and Creative Agency• Develop and empower highly creative talent to produce content at speed and volume• Consult clients on production opportunities that will build brand to consumer relationships• Oversee and develop bespoke operations to benefit client requirements and goals• Drive business opportunities to continue to hunt and grow our production opportunities• Build content studios and solutions for brands looking to evolve delivery to consumers

Lead/mentor Account, Project Management, Creatives in 5 locations to deliver creative advertising integrated marketing content solutions to brands through our production studio operations. • Lead global brands in North America for the studios (CPG, Pharma, Tech & Luxury) to consult on 50+ integrated marketing campaigns• Negotiated $20M of client content scopes of work and provided solutions that lowered costs 10% to 20%• Increased revenue growth by 20% through customer adoption of team capabilities across best practices• Built relationships with peers and partners to ignite team success — projects increased in profit by 10%• Mentored and motivated team of 80 to 100 in the US and globally to manage solutions for 15 to 20 brands• Spearheaded and implemented programs, operational process to generate 450+ pieces of content • Identified 5 to 10 customer risk KPIs, created strategy and customer service objectives to retain 5 clients

Transformed our team of 50+ project managers, producers and creatives to provide advertising integrated marketing content solutions that resulted in over 500 pieces of content.• Optimized operations, production scopes, resources and revitalized team culture to drive $30M in sales• Partnered with global brands to modernize multi-office workflow to expand direct client sales by 40%• Created cost-effective content solutions that pioneered a 7-figure business in the first year• Transformed NY operations | 50% revenue increase | lowered costs by 10% | increased profit margin by 30%• Developed auditing and transformation change management solutions to revitalize capabilities and moral• Pioneered innovative new business deck, SOW and RFP strategy to increase client response rate by 40%

Worked with Global CEO, C-suite and worldwide senior management on over 15 new business presentations and global initiatives that provided transformation strategy and growth to the company.

Collaborated with Creatives, Account, Studio and Public Relations to deliver 150+ pieces of content | digital, video, broadcast & new media | managed studio finance.