Responsible for definition and execution of ambitious commercial growth plans, aligned with business partners strategic goals and end customers specific dynamic, currently in the Caribbean and Iberia with over 5 Countries, contributing for an exponential growth and customer engagement.Provide extensive expertise on Medical Devices industry, integrating multinational partners growth strategy with end customer targets, aligning targets and deliver high level services.Incorporation of detailed Sales & Marketing plans: aligning resources, action plans and close monitoring of performance and milestones achievement.

Responsible for the inflection of Advanced Surgical Devices sales decline in Puerto Rico and over 32 Countries contributing to the business turnaround, with 3 Direct reports. Most relevant and impactful challenges and implementations:• Built a Marketing Team, assigned and coached a Product Specialist Team per Franchise, establishing a strategic and tactical plan per Franchise, Selling Channel and Country, aligned with markets trends anticipating change.• Built and Implemented a Price Management model, Capex management, A&P management, Franchise P&L, Customer Profile and Segmentation model, Budgeting.• Developed Product Lifecycle and Interacted with Global Marketing to ensure alignment regarding NPL, 5Y Marketing Plan• Management and Interaction with Hospital Administrations, Insurance Companies, KOL´s, Distributors and Strategic Partners, covering Puerto Rico & Caribbean• Close and permanent interaction with more than 50 people: Sales Team, Operations (demand Plan, Warehouse and Customer Service), Quality & Regulatory to ensure levels of service, processes optimization and Improvement based on KPI´s.

Responsible for the Integration of Endoscopy Division after the Global Division merge (Orthopedics + Endoscopy = Advanced Surgical Devices – ASD). Most relevant and impactful challenges and implementations:• Review and reformulate franchise portfolio aligned with strategic priorities and market drivers.• Capex management, A&P management, Franchise P&L, Customer Profile and Segmentation model, Budgeting.• Training and Coaching Sales Team to engage customers, sales growth and STGP%.• Accountable for directly managing Private Hospital Group.• Development of a culture of knowledge sharing and open environment.• Others responsibilities included: KOL´s, Hospital Administrations, Global Marketing

Responsible for Orthopedics & Trauma Regional Sales with Direct Customers and Supervision of 1 Product Specialist

Responsible for Orthopedics & Trauma Regional Sales with Direct Customers

Responsible for Orthopedics, Trauma & Spine Regional Sales with Direct Customers