• Oversee strategic marketing, communications and advertising initiatives designed to build brand awareness, support student enrollment and advance the University• Lead a team of six creative professionals who specialize in content strategy and development, graphic design, digital and social media, video production, and web development and design• Serve as the University’s chief brand manager, working collaboratively with University departments to use the brand to present consistent and compelling messaging and visuals to targeted audiences; maintain and enforce University trademarks• Manage the University’s partnerships with advertising, marketing and/or web agencies that contribute to the University’s marketing and branding efforts• Administer departmental budget dedicated to advertising, marketing and branding; manage daily operations of the office• Oversee initiatives to improve website usability, SEO, content and design to provide visitors with a streamlined user experience and to increase tracking, conversions and form submissions

• Supervise five-person Office of Marketing and Creative Services team: digital content specialist, art director, two graphic designers and web services manager• Administer departmental budget dedicated to advertising, marketing, branding and recruitment• Manage University’s contract with advertising/marketing/web agency, including creation and execution of annual advertising plan, paid and organic web improvements, and supplemental campaigns• Oversee the production and quality of marketing, web, video and print projects primarily focused on new student recruitment, student retention, and University marketing and communication initiatives; team completed more than 460 projects in FY20• Serve as lead for the development of recruitment communications in support of strategic enrollment management plan• Oversee initiatives to improve website usability, SEO, content and design to provide visitors with a streamlined user experience and to increase tracking, conversions and form submissions• Responsible for overall brand management and execution; maintain and enforce University trademarks• Serve on enrollment and overall University marketing and communication committees

• Work across print, web, email and social media to strategize and implement audience-specific marketing campaigns for the University in alignment with recruitment marketing strategy • Supervise digital content specialist to ensure marketing, communications and recruitment content is useful and compelling, adheres to University brand and editorial standards, and is in alignment with University strategic goals• Write and edit marketing content for various print and digital formats focused on student recruitment and retention, including web presences, post cards, letters, handouts, brochures and view books; oversee and contribute to story planning and script development for branding and recruitment video projects• Consult and collaborate with the Office of Admission to audit and guide the development or improvement of student recruitment communications; coordinate efforts and serve as project manager; maintain related production schedules and ensure deadlines are met• Manage content development and design of recruitment email marketing and event invitation campaigns within Salesforce CRM• Coordinate with external agency on advertising and marketing efforts; review and edit creative materials; and participate in strategy and update meetings• Contribute to writing and editing for client projects outside of enrollment management; monitor and enforce consistency and adherence to brand voice and editorial standards• Participated in the launch and implementation of University rebranding in spring 2018; wrote content for publication and led the development and launch of a web-based brand toolkit

• Led and managed the creative and strategic direction of the four-person SmartCEO editorial team and 8-10 freelance writers, including departmental budget and associated deadlines for the development of editorial, web, video and custom content for SmartCEO magazine and SmartCEO.com• Served as a member of the leadership team responsible for driving operational efficiency, developing new business products and services, and managing customer service and hiring initiatives• Developed and executed content strategy, editorial vision and distribution for print and web, while protecting the SmartCEO brand voice• Oversaw the creation of an audience development plan to grow website visitors, email subscribers and social media followers through SEO and content creation• Researched, assigned and edited cover feature stories, and copyedited and fact checked editorial and marketing content, for SmartCEO magazine and SmartCEO.com

• Built and led the SmartCEO programs and events editorial team and freelance writers• Managed editorial assistant tasked with cultivating and growing SmartCEO’s digital audience • Identified, assigned and edited cover features for Baltimore and Washington, DC, editions of SmartCEO magazine• Edited editorial and advertising content for Baltimore, New York, Philadelphia and Washington, DC, editions of SmartCEO magazine• Developed editorial calendars, concepts for issues, columns, articles and sidebars • Oversaw and developed marketing and advertising content for SmartCEO award programs, custom content and video projects• Ensured the bi-monthly digital magazine editions were published using the Zmags digital publishing platform • Oversaw SmartCEO’s digital marketing platforms, including email newsletters, website and social media• Wrote, edited and managed nomination and submission materials for special projects and award programs • Contributed to the development of magazine “house” advertisements, promotional email campaigns, sales one-sheets, sponsorship packages and website content• Attended SmartCEO networking events to cultivate editorial leads and build the SmartCEO community

• Wrote and edited awards programs and special projects materials; managed freelance writers as needed• Edited editorial and advertising content for the print and digital editions of Baltimore, Philadelphia and Washington, DC, editions of SmartCEO magazine; maintained SmartCEO.com• Published the monthly digital editions of Baltimore, Philadelphia and Washington, DC, SmartCEO• Wrote advertising and promotional copy for special projects and award programs• Developed and managed marketing plan for Facebook, Twitter, LinkedIn and bi-weekly emails to drive nomination initiatives and to promote special sections, editorial content and announcements• Managed website redesign in collaboration with third-party website management firm• Participated in planning sessions for magazine redesign and editorial content calendars• Managed print and digital subscription processes, mailing lists, contact information and customer service for more than 50,000 subscribers• Produced a monthly digital newsletter for the Baltimore, Philadelphia and Washington, DC, magazine editions, which highlighted cover features and most-read articles

• Edited editorial and advertising content for Baltimore, Philadelphia and Washington, DC, editions of SmartCEO magazine for print and digital publication• Published monthly digital editions of Baltimore, Philadelphia and Washington, DC, SmartCEO• Produced a monthly electronic newsletter for the Baltimore, Philadelphia and Washington, DC, editions of SmartrCEO, which highlighted cover feature stories and most-read articles• Wrote, edited and managed nomination and submission materials for special projects and award programs sections• Managed and developed content for the interactive Digital Information Guide (DIG)• Organized and carried out special projects and award programs assignments, including participant notification, invitations and nomination correspondence

• Edited editorial and advertising content for Baltimore and Washington, DC, editions of SmartCEO magazine for print and digital publication• Wrote three magazine sections for Baltimore and Washington, DC, editions: Focus On, Project to Watch and i3 (Ideas. Individuals. Information.)• Organized and executed special projects and award programs assignments including participant notification, invitations and nomination correspondence• Assisted in the organization, set-up, tear-down and execution of events for 75-600 attendees• Performed routine database entry and account maintenance on clients, sources and prospects• Secured and maintained relationships with story sources for repeat interviews and follow-up stories• Worked closely with senior-level editors to hone reporting skills, techniques and develop story angles

• Developed marketing and communication materials for various University departments including Penn State Live, Housing, Food Services, Finance & Business and the Nittany Lion Inn• Wrote and edited feature articles, website content, newsletters, newswires and press releases while using Associated Press (AP), Chicago and University writing styles• Created taglines for fliers, logos, websites, promotional campaigns and video• Participated in creative brainstorming sessions with staff and management to conceptualize and plan projects

• Served as a freelance reporter: covered, reported, and wrote feature articles on deadline for publication• Secured and maintained professional relationships with sources for follow-up interviews and stories• Worked with editors and staff reporters to hone reporting skills and techniques and to develop story angles