Co-Founder And Director
CurrentPR, Digital, Social and Video Content Provider. Over 10 years+ experience working in the Greater Asia region. Specialising in Sports and Brands.
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Daniel Pordes is listed as Co-Founder and Director @ Backheel Media | Sports Digital & Social at Backheel Media Limited, based in Hong Kong, Hong Kong Sar. AeroLeads shows a matched LinkedIn profile for Daniel Pordes.
Daniel Pordes previously worked as Co-Founder and Director at Backheel Media Limited and Senior Associate, Digital, Football - Asia / Managing Editor - AFC Quarterly Magazine at Lagardère Sports. Daniel Pordes holds M.A, Journalism from The University Of Hong Kong.
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As the Co-Founder of Backheel Media Limited, I oversee a team that provides PR, digital, social, and video content solutions for clients in the sports and brands sectors. With over 10 years of experience working in the Greater Asia region, I have developed a deep understanding of the media landscape and the audience preferences in this dynamic and diverse market. My mission is to create engaging and impactful content that connects with fans and customers across multiple platforms and channels. I have successfully managed and led editorial teams to achieve significant growth in website traffic, user retention, and social media engagement for prestigious clients such as The Asian Football Confederation, FIFA, AFF, EAFF, CAA, SportFive and FMA. I have also pioneered and executed innovative content strategies for social media, video production, and digital platform management. Our team at Backheel Media are passionate about delivering high-quality and creative content that showcases the best of Asia sports and culture.
Listed skills include Copy Editing, Editing, Blogging, Copywriting, and 26 others.
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Hong Kong
PR, Digital, Social and Video Content Provider. Over 10 years+ experience working in the Greater Asia region. Specialising in Sports and Brands.
Hong Kong
• Managed and led editorial team to double website growth for AFC Asian Cup tournament for the-AFC.com from 14.6M Pageviews in the previous edition of AFC Asian Cup (Jan 2015) to 31M Pageviews (Jan 2019).• Managed and led editorial team to significantly increase website growth (year-on-year) from 2017 to 2018 for the-AFC.com, exceeding expected targets of 20/25% increase:170%+ increase in Page Views (14.8 Million to 41 Million)200%+ increase in Users (2.7 Million to 8.3… Show more • Managed and led editorial team to double website growth for AFC Asian Cup tournament for the-AFC.com from 14.6M Pageviews in the previous edition of AFC Asian Cup (Jan 2015) to 31M Pageviews (Jan 2019).• Managed and led editorial team to significantly increase website growth (year-on-year) from 2017 to 2018 for the-AFC.com, exceeding expected targets of 20/25% increase:170%+ increase in Page Views (14.8 Million to 41 Million)200%+ increase in Users (2.7 Million to 8.3 Million)200%+ increase Sessions (4.6 Million to 13.5 Million)• Managed and led editorial team to significantly increase website growth for AFFSuzukiCup.com during 2018 competition exceeding expected targets as compared to 2016 edition of tournament.100% increase in Page Views (3.1 Million to 6.2 Million)290%+ increase in Users (684K to 2.7 Million)260%+ increase Sessions (1 Million to 3.6 Million) Show less
Hong Kong
• Led editiorial transition from purely communications/journalism role to digital platforms.• Pioneered and led creation of content for social media, including video production, editing and digital platform management.
Hong Kong
• Led coverage at multiple Asian Football Confederation tournaments including club, national, women, youth and futsal. Wrote to tight deadlines and to pre-approved editorial voice and direction. • Wrote and edited multiple feature and interview pieces for AFC’s official magazine AFC Quarterly and AFC Website.• Identified, created, and led a large network of freelance writers, media officers, editors, journalists and contacts within football spanning the entire Asia region.•… Show more • Led coverage at multiple Asian Football Confederation tournaments including club, national, women, youth and futsal. Wrote to tight deadlines and to pre-approved editorial voice and direction. • Wrote and edited multiple feature and interview pieces for AFC’s official magazine AFC Quarterly and AFC Website.• Identified, created, and led a large network of freelance writers, media officers, editors, journalists and contacts within football spanning the entire Asia region.• Developed an online personality to further promote Asian football, contributed to management of AFC social channels and production of AFC video content for web. Show less
• In charge of all Blogging, Social Media, Copy-writing and Copy-editing for multi-national sports retail company across multiple different websites with major presence in USA, UK, Australia.• Built up company's first social media online presence across multiple digital platforms.• Conducted interviews with well-known sports personalities including PGA Tour major winners, and Cricket Ashes winners. • Attended and covered international sporting events live that included… Show more • In charge of all Blogging, Social Media, Copy-writing and Copy-editing for multi-national sports retail company across multiple different websites with major presence in USA, UK, Australia.• Built up company's first social media online presence across multiple digital platforms.• Conducted interviews with well-known sports personalities including PGA Tour major winners, and Cricket Ashes winners. • Attended and covered international sporting events live that included sports stars Rory McIlroy, Lee Westwood, Ian Poulter, Shahid Afridi and Herschelle Gibbs. Show less
• Freelance feature writer focusing on topics throughout Greater Asia region including sports, culture, business and society.
Hong Kong
• Pitch and wrote articles on sports, business and culture for national newspapers and websites including China Daily, Phnom Penh Post, Asia Weekly, and CNNTravel.• Strategized brand introductions, formulated marketing materials, press releases and oversee social media for clients such as HSBC, JWT, Ikon Solutions, Monopoly Design, Simple!, Slam360 and high-end brands Caran d’Ache and Mauboussin.
In charge of events management for international website, focusing on Asia Region.• Liaised with international and regional artists to coordinate and create fun and engaging content for CNN's global and regional audience.• Created and maintained an all-encompassing database of the most exciting events in Greater Asia for global and regional audience.
• Reported, wrote and subedited stories on Politics, Business, Society and Sports.• Covered Asian 5 Nations Southeast International Rugby Tournament, Cambodia Football League, and interviewed France Rugby International, Francois Trinh-Duc.• 20+ bylines including stories on Page One.
Second camera work, multimedia files and research for FT.com in Hong Kong. Work was used on View from the Markets and Short View.
Managed and held creative control of all English-language press releases for international market.Oversaw event management for luxury brands.
Subjects included: Business and financial reporting, Online Journalism, Digital Media, Video Production, Literary Journalism and Covering.
A year of study (History and Spanish) at the University of Cadiz in Cadiz, Spain. as part of an exchange programme with the University.
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Daniel Pordes works for Backheel Media Limited.
Daniel Pordes is listed as Co-Founder and Director @ Backheel Media | Sports Digital & Social at Backheel Media Limited.
Daniel Pordes is based in Hong Kong, Hong Kong Sar while working with Backheel Media Limited.
Daniel Pordes has worked for Backheel Media Limited, Lagardère Sports, Sports Hq Group, China Daily, and Freelance.
You can use AeroLeads to view verified contact signals for Daniel Pordes at Backheel Media Limited, including work email, phone, and LinkedIn data when available.
Daniel Pordes holds M.A, Journalism from The University Of Hong Kong.
Daniel Pordes is listed with skills including Copy Editing, Editing, Blogging, Copywriting, Social Media, Final Cut Pro, Audacity, and Radio.
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