PR, Digital, Social and Video Content Provider. Over 10 years+ experience working in the Greater Asia region. Specialising in Sports and Brands.

• Managed and led editorial team to double website growth for AFC Asian Cup tournament for the-AFC.com from 14.6M Pageviews in the previous edition of AFC Asian Cup (Jan 2015) to 31M Pageviews (Jan 2019).• Managed and led editorial team to significantly increase website growth (year-on-year) from 2017 to 2018 for the-AFC.com, exceeding expected targets of 20/25% increase:170%+ increase in Page Views (14.8 Million to 41 Million)200%+ increase in Users (2.7 Million to 8.3… Show more • Managed and led editorial team to double website growth for AFC Asian Cup tournament for the-AFC.com from 14.6M Pageviews in the previous edition of AFC Asian Cup (Jan 2015) to 31M Pageviews (Jan 2019).• Managed and led editorial team to significantly increase website growth (year-on-year) from 2017 to 2018 for the-AFC.com, exceeding expected targets of 20/25% increase:170%+ increase in Page Views (14.8 Million to 41 Million)200%+ increase in Users (2.7 Million to 8.3 Million)200%+ increase Sessions (4.6 Million to 13.5 Million)• Managed and led editorial team to significantly increase website growth for AFFSuzukiCup.com during 2018 competition exceeding expected targets as compared to 2016 edition of tournament.100% increase in Page Views (3.1 Million to 6.2 Million)290%+ increase in Users (684K to 2.7 Million)260%+ increase Sessions (1 Million to 3.6 Million) Show less

• Led editiorial transition from purely communications/journalism role to digital platforms.• Pioneered and led creation of content for social media, including video production, editing and digital platform management.

• Led coverage at multiple Asian Football Confederation tournaments including club, national, women, youth and futsal. Wrote to tight deadlines and to pre-approved editorial voice and direction. • Wrote and edited multiple feature and interview pieces for AFC’s official magazine AFC Quarterly and AFC Website.• Identified, created, and led a large network of freelance writers, media officers, editors, journalists and contacts within football spanning the entire Asia region.•… Show more • Led coverage at multiple Asian Football Confederation tournaments including club, national, women, youth and futsal. Wrote to tight deadlines and to pre-approved editorial voice and direction. • Wrote and edited multiple feature and interview pieces for AFC’s official magazine AFC Quarterly and AFC Website.• Identified, created, and led a large network of freelance writers, media officers, editors, journalists and contacts within football spanning the entire Asia region.• Developed an online personality to further promote Asian football, contributed to management of AFC social channels and production of AFC video content for web. Show less

• In charge of all Blogging, Social Media, Copy-writing and Copy-editing for multi-national sports retail company across multiple different websites with major presence in USA, UK, Australia.• Built up company's first social media online presence across multiple digital platforms.• Conducted interviews with well-known sports personalities including PGA Tour major winners, and Cricket Ashes winners. • Attended and covered international sporting events live that included… Show more • In charge of all Blogging, Social Media, Copy-writing and Copy-editing for multi-national sports retail company across multiple different websites with major presence in USA, UK, Australia.• Built up company's first social media online presence across multiple digital platforms.• Conducted interviews with well-known sports personalities including PGA Tour major winners, and Cricket Ashes winners. • Attended and covered international sporting events live that included sports stars Rory McIlroy, Lee Westwood, Ian Poulter, Shahid Afridi and Herschelle Gibbs. Show less

• Freelance feature writer focusing on topics throughout Greater Asia region including sports, culture, business and society.

• Pitch and wrote articles on sports, business and culture for national newspapers and websites including China Daily, Phnom Penh Post, Asia Weekly, and CNNTravel.• Strategized brand introductions, formulated marketing materials, press releases and oversee social media for clients such as HSBC, JWT, Ikon Solutions, Monopoly Design, Simple!, Slam360 and high-end brands Caran d’Ache and Mauboussin.

In charge of events management for international website, focusing on Asia Region.• Liaised with international and regional artists to coordinate and create fun and engaging content for CNN's global and regional audience.• Created and maintained an all-encompassing database of the most exciting events in Greater Asia for global and regional audience.

• Reported, wrote and subedited stories on Politics, Business, Society and Sports.• Covered Asian 5 Nations Southeast International Rugby Tournament, Cambodia Football League, and interviewed France Rugby International, Francois Trinh-Duc.• 20+ bylines including stories on Page One.

Second camera work, multimedia files and research for FT.com in Hong Kong. Work was used on View from the Markets and Short View.

Managed and held creative control of all English-language press releases for international market.Oversaw event management for luxury brands.