Daniel Posada Jaramillo Email and Phone Number
Daniel Posada Jaramillo personal email
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• I believe in both our ability and ethical obligation to build societies in which anyone has the potential to thrive regardless of their birth conditions, and am convinced tech is the most powerful tool to achieve it fast and cost-efficiently.• Purpose driven Tech enthusiast and fiercely determined leader with a healthy dissatisfaction with the status quo, plus exceptional interpersonal, communication and analytical skills as tools to achieve both organizational and business transformations. Strongly focused on people (leading by inspiring, developing, and empowering teams and individuals across the organization) and getting things done. Curious, fast to learn, strongly resilient and able to thrive within challenging and uncertain environments. • Hands-on Industrial Engineer with 14 years of experience in multinational companies (P&G, Coca-Cola Femsa, and Genomma Lab), deep market knowledge in the Consumer Goods and OTC Pharma industries, building teams of high-performance diverse individuals, across business development, sales, trade marketing and strategy, with nation-wide distribution channels’ top line responsibility. Strong international experience (worked in Mexico, Argentina, Colombia & the US) and ability to embrace cultural diversity. Directive experience in one of the most valuable and fastest growing Tech companies in Latam (Rappi), with both top and bottom line responsibility for entire business units / verticals. • Social entrepreneur and investor. Co-Founder of Volunteer Hostels: a social business that provided financial sustainability to non-profit organizations leveraging on responsible tourism. Founding, funding, achieving breakeven point, operating for four years and failing have meant an intense learning experience.• Board Member - FEM (Fundación por la Educación Multidimensional): non-profit organization operating in Cartagena, Colombia. We believe that ending discrimination fosters development. We work with and empower indigenous and afro communities to dream a better future and thus undertake sustainable development projects to make it possible. More information on: www.femcolombia.org
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Sr. Director, Marketplace And Q-Commerce Sequencing MxRappiMexico City, Cdmx, Mx -
Sr. Director, Marketplace Sequencing MxRappi Sep 2024 - PresentLatinoamérica, Oo
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Sr. Director, Retail MexicoRappi Oct 2023 - PresentLatinoamérica, Oo
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Director, Global Consumer & Marketplace HeadRappi Aug 2023 - Oct 2023Latinoamérica, OoConsumer, courier & merchant profitable retention.
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Latam Retail Strategy & New Business DirectorRappi Jan 2023 - Aug 2023Latinoamérica, Oo
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Latam New Business DirectorRappi Sep 2022 - Jan 2023Latinoamérica, Oo
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Latam Cpgs Strategy & Planning DirectorRappi May 2021 - Sep 2022Latinoamérica, Oo
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Latam Pharma Commercial ManagerRappi Jul 2020 - Apr 2021Latinoamérica, Oo
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Commercial Strategy & Financial Planning Arg & UyRappi Jan 2020 - Jul 2020Latinoamérica, OoCommercial strategy & financial planning (focused on unit economics & burn improvement) to achieve growth and profitability targets across verticals.
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New Verticals & Rappi Pay Arg & UyRappi Jul 2019 - Jul 2020Latinoamérica, OoDeveloping non-standard and new verticals to build the strongest super-app value prop within LATAM (i.e. tele-medicine, donations, courier and cash delivery verticals, among others). Improving how people live through digital payments, powered by a super-app for everything consumers need. Negotiate and execute strategic partnerships that optimize LTV vs CAC ratio through offline acquisition.
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Co FounderVolunteer Hostels Nov 2014 - Aug 2019About: Volunteer Hostels was a social business that provided financial sustainability to non-profit organizations leveraging on responsible tourism. Main responsibilities:1. Leading the business strategy and serving as a marketing/commercial consultant to improve sales. 2. Structuring and seeking funding for our expansion plans.Milestones:1. Nov 2014: I created a concept that allows us to thrive by fighting inequality through responsible tourism. 2. Jan 2015: I found a co-founder who shares my mission and who complements my competencies, experience and knowledge at an utmost level.3. Mar 2015: we achieved the funding we needed to start by designing a holistic business plan and pitching it to potential investors.4. Jul 2015: we opened Volunteer Hostel Cartagena’s doors to our first guests.5. Nov 2015: we were finalists (10 out of 800 participant startups) in the Social Innovation category at the 2015 Ventures Contest (organized by McKinsey, Ashoka and others).6. Jan 2016: we achieved breakeven point on our 7th month of operation.7. Aug 2019: We had to close operation in Cartagena, due to a lack of scale to compete with both new multinational hostel chains and Airbnb, and high vulnerability to steep rent increases due to our premium location within the city center. Definitely an extraordinary experience full of lessons on entrepreneurship, social impact, tourism, real estate, leadership and resilience.
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National Trade Marketing ManagerGenomma Lab Oct 2018 - Jun 2019Res Parque Santa Fe, Federal District, MxLeading a team of 3, I was in charge of the profitable and sustainable national sales growth (top and bottom line growth), deploying and assuring the execution of the company's commercial strategy by the nation-wide sales force across channels, focusing on: • Designing product innovation execution plans and tailor-made maximization with top customers.• Harnessing technology solutions to measure, track and improve point of sale execution to boost the sales team performance, thus their ROI.• Designing premium in-store materials that drive category growth with trade-in, trade-more, trade-up and trade-across strategies, based on shopper behavior understanding and customer needs.• Coaching channel sales managers by leading tough negotiations with key customers. -
National Modern Channel Sales ManagerGenomma Lab Oct 2018 - May 2019Res Parque Santa Fe, Federal District, MxLeading a team of 2 Key Account Managers, I was responsible for the co-design and execution of joint business plans with top customers (Carrefour, Cencosud, Coto and La Anónima), using creative and win-win solutions aimed at: developing categories, improving point of sales execution and maximizing product innovations. Results: • I fixed sales fundamentals through smart and cost-efficient investment in top customers, achieving the fastest channel growth within the company and over-delivering sales targets for Q1 2019, in spite of deep consumption shrinkage amid a harsh country recession.• I won +5 pts of volume market share in 6 months (+3pts. val. sh) in Facial Skin Care by harnessing the strategic fit that Teatrical brand represented to the channel and executing tailor-made in-store maximizations with key customers.
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National Pharma Sales Manager And Go To Market ManagerGenomma Lab Dec 2017 - Oct 2018Res Parque Santa Fe, Federal District, MxMain Responsibilities:In charge of the profitable and sustainable sales growth within the Pharma channel (pharmacy chains & independent drugstores): leading the co-design and execution of JBP with top customers, using creative, win-win, cost-effective solutions aimed at: developing categories, accelerating growth on emerging sales channels, improving point of sales execution according to shopper behavior and maximizing new product initiatives. Top customers include: Cruz Verde (Femsa/Socofar), Copservir, Farmatodo, Éticos, Axa, Roma and Pasteur.ResultsLeading a team of 4 direct employees (3 KAMs and 1 KAE) and +30 outsourced people, I re-designed the company's Go-To-Market strategy in Colombia and directed its execution, paving the way for (and being a key player in) the final negotiation that resulted in the retrieval of the company's business with the most important drugstore cooperative organization in Colombia (Coopidrogas), which had been frozen for more than three years.
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National Retail Sales ManagerGenomma Lab Dec 2016 - Dec 2017Res Parque Santa Fe, Federal District, MxMain Responsibilities:In charge of the profitable and sustainable sales growth within the retail channel (hyper/supermarket chains and pharmacy chains): leading the co-design and execution of JBP with top customers, using creative, win-win, cost-effective solutions aimed at: developing categories, accelerating growth on emerging sales channels, improving point of sales execution according to shopper behavior and maximizing new product initiatives. Top customers include: Grupo Éxito (Casino Group), Olímpica, Cencosud, Cruz Verde (Femsa/Socofar), Copservir, Farmatodo and Cafam.Results: Leading a team of 3 KAMs, I closed an extremely hard but rewarding year, over-delivering POS execution, premium in-store visibility, new customers’ development, top line and bottom line growth targets.
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Key Account Manager - Modern ChannelGenomma Lab Aug 2016 - Nov 2016Res Parque Santa Fe, Federal District, MxMain Responsibilities:National Key Account Manager for the modern channel in Colombia: Grupo Éxito (Casino Group), Cencosud and Olímpica. In charge of the design and execution of joint business plans with the company's most strategic customers.Results:I strategically spent three months fixing sales fundamentals across chains: I balanced inventories by SKU and POS (retrieving our customers' trust) and executed a ground breaking visibility plan that dramatically improved POS presence for our top brands. Those interventions allowed me to reverse the negative Sell Out trend we were experiencing since the beginning of the year and prepared the business for 2017.
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Key Account Manager - Pharmacies ChannelGenomma Lab Apr 2015 - Jul 2016Res Parque Santa Fe, Federal District, MxMain responsibilities: National Key Account Manager for the pharmacies channel in Colombia, manager of three direct reports, in charge of the design and execution of joint business plans with the company's top customers. Results: Leveraging on careful co-design and disciplined execution of JBP with top customers, I over-delivered 2015's sales target, focusing on improving point of sales execution, leading the country's growth from a 75% to a 103% compliance (vs the stretch growth objective). I won the CEO Award, as the best performing employee in Genomma Lab Colombia for 2015.
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Key Account Manager Eastern Region - Traditional ChannelProcter & Gamble Jul 2014 - Oct 2014Cincinnati, Ohio, UsMain responsibilities: Key account manager for P&G’s fifth customer in Colombia, in charge of 70 (distributor’s) sales representatives, distributors' sales force turnover delivery (sell-out) of (annual) 28 M USD, responsible for achieving direct sales objectives(sell-in) of (annual) 25 M USD, growing numeric distribution and increasing market share. Results: I led an emergency plan to recover the sales lost to smuggling during the last year and a half, obtained the resources from within the company and left the plan ready to bring additional monthly sales of 300 K USD. -
Minimarkets And Traditional Stores Account Executive Bogotá – Traditional ChannelProcter & Gamble Apr 2014 - Jul 2014Cincinnati, Ohio, UsMain responsibilities:Manager of an intern and 95 (distributor’s) sales representatives, in charge of distributors' sales force turnover delivery (sell-out) of 25 M USD (annual turnover for all of Bogotá’s distributors), responsible for achieving direct sales objectives (sell-in) of 8 M USD (annual turnover of the three small distributors only), growing numeric distribution and increasing market share. Results:I led the creation of three new traditional stores’ distributors who brought 350 K USD additional monthly sales to the company, 22% growth vs. year ago and in two months grew numeric distribution for all of P&G’s brands within traditional stores in Bogotá. I was rated a top performer for FY13-14, among the top 10% within the sales team.
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Modern Channel Execution And Account Executive For Éxito (Casino) - Central RegionProcter & Gamble Feb 2013 - Apr 2014Cincinnati, Ohio, UsMain responsibilities:Retail Execution Manager for Almacenes Éxito (Casino Group) and Colsubsidio in Bogotá and center region: in charge of 12 (outsourced) sales representatives and 36 M USD annual sell-out. As the regional KAM Jr. of Almacenes Éxito, I was responsible for regional point of sale visibility negotiation. Results: I closed Jun 2013-Apr 2014 with double digit growth and achieved ground breaking visibility for the company’s premium initiatives, way better than competition’s. I won the recognition of being one of the three best employees within the sales team for FY13-14, motivated by an extraordinary leadership relation with the outsourced sales representatives of the retail execution team.
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Strategic Planning TraineeCoca-Cola Femsa Jun 2012 - Feb 2013Ciudad De México, MxMain responsibilities:Detect opportunities, propose plans and develop projects to increase EBIT. Monitor the company's performance by analyzing key strategic indicators and coordinating action plans to improve performance. Results:Chosen as one of ten trainees among 1800 applicants nationwide.I proposed an innovative go to market approach to sell products to car drivers in the streets that promised excellent commercial and financial results, but had a big legal risk, which prevented us from executing it at the end. -
Sales Representative - Drugstores ChannelProcter & Gamble Jan 2011 - Jul 2011Cincinnati, Ohio, UsMain responsibilities:Sales representative for three drugstore distributors and three small pharmacies in Bogota, responsible for a semester’s sales budget of 1.2 M USD, growing numeric distribution and increasing market share.Results:I over delivered the semester’s sales budget, doubled the growth objective and won the award for Colombia’s fastest distribution of Pantene Nature Fusion (product launch), due to the joint vision established with my customers: achieving to have the product in their points of sale before any other customer in Colombia.
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Go To Market Intern - Traditional ChannelProcter & Gamble Jul 2010 - Jan 2011Cincinnati, Ohio, UsMain responsibilities:Go to market intern in charge of measuring and tracking the execution of the distribution extension for key SKU within traditional stores in Colombia. Results:We achieved to execute prior to established deadline and over delivered the distribution target.
Daniel Posada Jaramillo Skills
Daniel Posada Jaramillo Education Details
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Universidad De Los AndesIndustrial Engineering -
Mit Sloan School Of ManagementNegotiation And Influence
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University Of PennsylvaniaSocial Entrepreneurship Course
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Colegio San CarlosHigh School
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Instituto Tecnológico De Buenos AiresFinance And Financial Management Services
Frequently Asked Questions about Daniel Posada Jaramillo
What company does Daniel Posada Jaramillo work for?
Daniel Posada Jaramillo works for Rappi
What is Daniel Posada Jaramillo's role at the current company?
Daniel Posada Jaramillo's current role is Sr. Director, Marketplace and Q-Commerce Sequencing MX.
What is Daniel Posada Jaramillo's email address?
Daniel Posada Jaramillo's email address is dp****@****ail.com
What schools did Daniel Posada Jaramillo attend?
Daniel Posada Jaramillo attended Universidad De Los Andes, Mit Sloan School Of Management, University Of Pennsylvania, Colegio San Carlos, Instituto Tecnológico De Buenos Aires.
What are some of Daniel Posada Jaramillo's interests?
Daniel Posada Jaramillo has interest in Poverty Alleviation, Children.
What skills is Daniel Posada Jaramillo known for?
Daniel Posada Jaramillo has skills like Strategy, Leadership, Sales, Fmcg, Retail, Teamwork, Negotiation, Latin America, Sales Management, Business Strategy, Business Development, Business Planning.
Who are Daniel Posada Jaramillo's colleagues?
Daniel Posada Jaramillo's colleagues are Travel M., Deiby Castillo, Kevin Donoso Puebla, Gina Ararat, Estefany Salgado Alarcón, Anderson Lira Cardoso, Jaime David Sanchez.
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