- Founder and Co-Ceo at BPool, a leading marketing services EGM (Enterprise Gateway Marketplace) platform that transforms & simplifies the way in which large corporations work with small & medium sized marketing services suppliers across the Americas region;- Before BPool, co-founded Router and sold to Iris Worldwide with a successful exit after leading a four year earn-out period;- 11 years leading digital marketing services for multinational companies;- As key Digital Marketing supplier, directly led digital strategy and execution of large brands from Kimberly Clark, Kirin/Heineken, Sanofi, Bacardi, amongst others;- Before Router, almost 7 years between Kimberly Clark, Citibank and Microsoft in product, marketing and trade areas;- 7 years mentoring, co-building and investing in adtech, fintech, edtech and healthtech startups;- Passion for entrepreneurship, technology, platform models and impact investments;- Strong believer of ongoing education (Berlin School of Creative Leadership, Hyper Island, FGV);- Mentor at Artemisia and ESPM accelerators as well as at Sebrae’s Entrepreneurship Program.Companies founded:/iris-worldwide.com/contact/sao-paulo/#sao/www.synthase.ventures/bpool.coPartner at:/alifegroup.com.br/peakinvest.com.br/franq.com.brAfter selling my previous business and during a non-compete period I had some quality time to spend with the family and to reflect on key challenges that the communications industry is facing. I decided to start BPool (www.bpool.co), a disruptive model that has the potential to create significant optimisation in marketing and advertising budgets and relationships.BPool is an EGM (Enterprise Gateway Marketplace) platform to help corporate clients curate, hire and manage multiple specialised marketing services projects through an end-to-end tech platform (algorithms for curatorship and project matching with specialised suppliers, project management features, objective pricing of creative & production assets, rating system, digital contracts, one billing and multiple payment splits). For procurement, more control and compliance, an upgraded service to marketing, savings, gain of efficiency. For marketing, exponential gains in creativity, efficiency, speed and innovation. For suppliers, more opportunities for talented specialised companies and individuals, encouraging entrepreneurship.BPool exists to transform marketing services hiring and ways of working, empowering businesses and careers.https://www.youtube.com/watch?v=w3295Znpt60https://www.youtube.com/watch?v=EOqTFKWQ1tY