Daniel Sampson Email & Phone Number

Amevida curates aspirational content, products, and services to help active older adults live their fullest, most enriching lives.Whether that’s traveling the world, learning new skills, finding a new (or next) career, improving health and fitness, or just enjoying relaxing time with loved ones, it's time to “Live Amevida.”Find out more at https://www.liveamevida.com.

Los Angeles, Ca, Us

Atlanta, Georgia, Us

Led Rubicon’s global marketing and communications team with a focus on business development across the company’s three verticals: governments, enterprises, and independent businesses.• Planned and executed marketing campaigns that contributed to ~30% YoY revenue growth during tenure • Drove demand generation performance improvement of ~50% while reducing spend by ~60%• Revised and rescoped agency and vendor relationships, resulting in operational cost savings of more than $1,000,000 per year• Restructured marketing team, staffing model, and resources to ensure strategic alignment with key business units• Launched multiple, revenue-generating SaaS/digital products• Led the end-to-end communications strategy for Rubicon’s initial public offering (IPO) on the New York Stock Exchange• Devised and executed enterprise marketing and communications strategy, including business-to-business and business-to-government demand generation campaigns, brand development, events, PR and media• Defined and implemented marketing content strategy, including print, digital, video, blogs, and webinars• Managed a team of 11 direct reports, in addition to matrix resources, agencies, and vendors• Oversaw the conception, design, and production of Rubicon’s annual corporate citizenship reports• Led programming and production for Rubicon’s annual customer conference, the RUBICON NEXT Summit• Managed multi-million dollar annual marketing and communications budget

Supported the sales, engineering, and cognitive teams through enterprise and industry-focused marketing programs. • Led demand generation and brand campaigns for the company’s market- leading AI solution, Amelia, resulting in ~28% increase in qualified leads and ~17% increase in website visitors YoY• Content strategy, including print, digital, video, and thought-leadership webinars • Managed the production and delivery of Amelia’s industry-leading annual conference, The Digital Workforce Summit • All production and promotion for Amelia events including event programming, digital and offline content, social and email campaigns • Owned and sponsored events and conferences • Customer advisory boards and user groups • Internal culture development programs • Managed a team of three direct reports Additionally, led brand development, member engagement, event programming/production, and communications for the AI Pioneers Forum, a global gathering of AI practitioners and thought-leaders.

New York, Ny, Us

Responsible for developing multi-channel marketing and communications programs that increased engagement between the NYSE and its community of listed companies, global governments, new business prospects, and intermediary partners to achieve annual acquisition and retention targets. • Devised and managed global integrated marketing campaigns for NYSE- listed companies including content, digital, social, events, TV, out-of- home and experiential executions contributing $31.3 billion in listings proceeds and ~89% of all tech proceeds raised in 2017• Led internal and external communications for sales, client management and regulatory teams through digital channels and email campaigns • Managed agency partner workflows and project allocation • Directed the editorial strategy and production calendar for ‘The Exchange’, NYSE’s enterprise content program, leading a team of content producers • Executed content distribution plans via digital and social promotion • Developed strategy and for owned and sponsored events • Key clients: MuleSoft, Twilio, Cloudera, Alteryx, Box, Snap, Avalara

London, England, Gb

• Developing data-driven content strategies for clients across the agency• Conducting quantitative and qualitative content assessments• Identifying content production and sourcing partners for clients• Wrote and hosted webinars for internal teams on content strategy team capabilities and expertise• Defining editorial and publishing standards and best practices• Writing and editing of playbooks for content creation and distribution• Key clients: Bacardi/Grey Goose, American Express, BlackRock, LG, SFX Entertainment

• Defined and implemented enterprise digital product strategy including development planning, launch roadmaps and post-rollout communication/training• Managed end-to-end launch of CBS Outdoor’s unique client account management product, MyCBSOutdoor.com (approx. $10 million in payments received through portal as of August 2013)• Developed and managed creation of enhanced lead capture system including UI/UX, lead lifecycle definition and visual design• Planned and managed enhancements and redesign projects for key sections of CBSOutdoor.com• Created and implemented editorial and publishing calendar for CBSOutdoor’s digital properties• Managed workstreams of key vendors and partners• Wrote and edited content for online and offline marketing materials• Managed upgrades of enterprise content management system• Delivered presentations to senior executives on goals and performance of digital properties• Conducted nationwide training sessions on digital products for staff at all levels• Used analytics to identify web and social media content needs• Managed work and training of two web content coordinators• Advised business units on positioning of digital products in sales presentations

Boston, Ma, Us

• Developed and implemented digital product strategy for large and small organizations• Key client accounts included Maybelline, Unilever, WWE, Sallie Mae, John Deere, New York Life• Advised clients on social media strategies for optimal customer engagement and product exposure• Created and implemented editorial standards and CMS publishing workflows for client websites• Identified and implemented best-in-class solutions for digital content structure and format• Wrote and edited content for small (-150 page) and large (5000+ page) websites• Managed the content track for multiple projects simultaneously• Ensured projects were completed on time and within budget• Evaluated digital content organization via content inventories and matrices

Bethesda, Md, Us

• Managed a team of eight content producers; responsible for resource allocation, project management and professional development• Advised business units on product positioning on Marriott.com• Led the content track for the following web products: - Expansion of Marriott Rewards section into 10 languages - Redesign of hotel search function and results display - Redesign of reservation confirmation emails - Reorganization and establishment of user standards of enterprise CMS (Vignette)• Developed content modeling documents to streamline content entry and design• Defined editorial standards and publishing workflows for onshore and offshore content teams• Led training sessions for new CMS users• Consulted with business units on content issues relevant to project evolution• Business lead for all upgrades of enterprise CMS

Arlington, Va, Us

• Strategic partner to the research, sales and marketing teams in positioning their products on the web• Rebuilt and relaunched program websites across all CEB practices• Designed topic-focused ‘Decision Support Centers’ to collate and promote research tools and content• Maintain daily operation of member websites• Managed two junior content producers